Profile Details

Contact

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USD 100 /hr

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Hire Dr. Dharun K.

India

USD 100 /hr

Analytics Academic | Expertise in R, Python, & SPSS | Data Science | MICA | M.E., Ph.D.

Profile Summary

Dr. Dharun is an Assistant Professor and Specialization lead of Marketing Analytics at a leading institute in India. He holds a Masters of Engineering in Industrial Engineering and a Doctorate in Marketing and Analytics. His research extensively revolves around advanced technologies and behavior, big data, and unstructured data analytics. He has published in journals like Journal of Retailing and Consumer Services, Technology in Society, Transboundary and Emerging Diseases, etc. His paper titled “Understanding the Intention to Use Mobile Shopping Applications and its Influence on Price Sensitivity” in Journal of Retailing and Consumer Services is one of the most cited articles published in the Journal since 2017. His research has appeared in the proceedings of several renowned international conferences in India, Australia, Dubai, and Malaysia. He is an expert in software packages like R, Python, Minitab, SPSS, Stata, AMOS, Smart-PLS, etc.

Subject Matter Expertise

• ★ Data Science
• ★ Data Analysis
• ★ Machine Learning
• ☆ Big Data Analytics
• ☆ Deep Learning
• ☆ Statistics
• ☆ Python
• ☆ SPSS
• ☆ Survey Design & Methodology
• ☆ Technical & Scientific Writing

Services

• Writing
• Research
• Consulting
• Data & AI
• Product Development

Writing Technical Writing

Research Market Research, Fact Checking, Gray Literature Search, Systematic Literature Review, Secondary Data Collection

Consulting Scientific and Technical Consulting

Data & AI Statistical Analysis, Algorithm Design-Non ML, Data Visualization

Product Development Formulation

Work Experience

Specialization Lead - Marketing Analytics

Mudra Institute of Communications Ahmedabad (MICA)

May 2020 - Present

Assistant Professor

Mudra Institute of Communications Ahmedabad

May 2019 - Present

Education

Ph.D.

National Institute of Technology Trichy, India

August 2015 - June 2018

Certifications

• Certification details not provided.

Publications

JOURNAL ARTICLE

Rajendran, D.K., Rajagopal, V., Alagumanian, S., Santhosh Kumar, T., Sathiya Prabhakaran, S.P., Kasilingam, D.(2020). Systematic literature review on novel corona virus SARS-CoV-2: a threat to human era . VirusDisease. 31. (2). p. 161-173.

Kasilingam, D., Prabhakaran, S.P.S., Dinesh Kumar, R., Rajagopal, V., Santhosh Kumar, T., Soundararaj, A.(2020). Exploring the Growth of COVID-19 Cases using Exponential Modelling Across 42 Countries and Predicting Signs of Early Containment using Machine Learning . Transboundary and Emerging Diseases.

Kasilingam, D.L.(2020). Understanding the attitude and intention to use smartphone chatbots for shopping . Technology in Society. 62.

Thamaraiselvan, N., Arul, S.T., Kasilingam, D.(2019). Understanding the intention to use self service technologies in the airline industry . International Journal of Services, Economics and Management. 10. (2). p. 89-109.

Natarajan, T., Balasubramanian, S.A., Kasilingam, D.L.(2018). The moderating role of device type and age of users on the intention to use mobile shopping applications . Technology in Society. 53. p. 79-90.

Natarajan, T., Balasubramaniam, S.A., Stephen, G., Jublee, D.I., Kasilingam, D.L.(2018). The influence of audience characteristics on the effectiveness of brand placement memory . Journal of Retailing and Consumer Services. 44. p. 134-149.

Natarajan, T., Jublee, D.I., Kasilingam, D.L., Stephen, G.(2018). The moderating role of social themes in cause-related marketing advertisements . International Review on Public and Nonprofit Marketing. 15. (4). p. 433-454.

Natarajan, T., Balasubramanian, S.A., Kasilingam, D.L.(2017). Understanding the intention to use mobile shopping applications and its influence on price sensitivity . Journal of Retailing and Consumer Services. 37. p. 8-22.