インフォグラフィック:商業データ分析が医薬品マーケティングにどのように役立つか

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The pharma industry is perhaps one of the biggest industries that benefits from data analytics. データサイエンス is continuously being used by pharma, ヘルスケア and biotech companies to develop more efficient 臨床試験, customized 医薬品開発 process optimization and individualized delivery approaches. Apart from that, the power of big data and プレディクティブ・アナリティクス is also being harnessed by pharma companies to target relevant consumers, increase sales and take data-based marketing decisions. This is represented in the infographic below, from Prescriber360.

guest-Commercial-Analytics-Pharma-Marketing


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著者について

アヌパム・ナンドワナは、Prescriber360の経営と戦略的方向性の総責任者です。20年以上にわたり世界有数の製薬会社でソリューションを構築してきた経験を、ライフサイエンス企業のための次世代ソリューションに転換しています。ムンバイ大学で機械工学の学士号を取得しています。

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