Profile Details

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Hire Evan O.

United States

USD 200 /hr

Global expert applying Data Science, Customer Analytics, & Consumer Insights to Marketing, Retail, Media, and Pricing

Profile Summary

• Mined and modeled large behavioral and media databases (Digicel, IRI, Citicorp POS, NPD Group, MTV Networks, MeasureCast) for nuggets, insights, and targeted direct marketing programs; Google Analytics; Facebook Insights • Led projects involving advanced methods and analytical tools, including: artificial intelligence, machine learning, predictive analytics, customer lifetime value (CLV, LTV), marketing mix modelling (MMM), regression, random forest, gradient boosting, principal component, factor, multidimensional scaling, segmentation/cluster, conjoint, pricing, hierarchical Bayes, social media analytics, metaphor elicitation, and A/B testing; RIVA trained qualitative research moderator • R, Python, SAS, SQL, Azure, AWS, Power BI, Tableau, Qualtrics; published e-learning course “R for Building Business Intelligence”

Subject Matter Expertise

• ☆ Data Analysis
• ☆ Predictive Modeling & Analytics
• ☆ Data Exploration
• ☆ Cluster Analysis
• ☆ Data Visualization
• ☆ Big Data Analytics
• ☆ Data Management
• ☆ Data Manipulation
• ☆ Machine Learning
• ☆ Text Mining & Analytics
• ☆ Natural Language Processing
• ☆ Artificial Intelligence
• ☆ Business Analytics
• ☆ Statistics
• ☆ Applied Statistics
• ☆ Regression Analysis
• ☆ Multivariate Analysis
• ☆ Nonlinear Regression
• ☆ Bayesian Statistics
• ☆ Correlation Analysis
• ☆ Survey Design
• ☆ Study Design
• ☆ Python
• ☆ SQL
• ☆ Excel
• ☆ SAS
• ☆ R
• ☆ Tableau
• ☆ Scikit-learn
• ☆ Consumer Products
• ☆ Business Statistics
• ☆ International Business
• ☆ Data-Driven Decision Making
• ☆ Consumer Behavior & Theory
• ☆ Branding
• ☆ Market Research
• ☆ Qualitative Market Research
• ☆ Quantitative Market Research
• ☆ Marketing Analytics
• ☆ Business Intelligence

Services

• Writing
• Research
• Consulting
• Data & AI
• Product Development

Writing Technical Writing, Business & Legal Writing

Research Market Research, User Research, Gap Analysis, Secondary Data Collection

Consulting Business Strategy Consulting, Operations Consulting

Data & AI Predictive Modeling, Statistical Analysis, Algorithm Design-Non ML, Algorithm Design-ML, Data Visualization, Big Data Analytics, Text Mining & Analytics, Data Mining, Data Cleaning, Data Insights

Product Development Product Evaluation, Product Validation, Concept Development, Packaging Design

Work Experience

University of Miami

- Present

Managing Director

SciMark

May 2015 - Present

Education

MBA

The Wharton School, The University of Pennsylvania

June 1985 - May 1987

Certifications

• R Software

  HackerRank

  https://www.hackerrank.com/certificates/389216f57f36

  February 2021 - Present

Publications

OTHER

Evan Oster (2020). A Pro’s Guide To R For Building Business Intelligence . Graphite Academey.