Eugene Seko, an academic research writer and freelance scientist on Kolabtree, provides a step by step guide on how biotech organizations can draft a compelling whitepaper for their audience.
Before looking at how to go about crafting one, you can take a look at some whitepapers Kolabtree has published recently,
Fundamentals of a Whitepaper?
To effectively write a Biotech whitepaper, one needs to first understand what a fundamental whitepaper is. A whitepaper is an intensely and deeply researched report on a specific topic, seeking to offer apt solutions to a stated problem, in this case something pertaining to the Biotechnology industry. Usually, this type of whitepaper is written by an organization in the Biotech industry to demonstrate their understanding, expertise, and knowledge using evidence and facts.
Use and Application in Biotech
Characteristically, in the Biotech industry, writers utilize the genre to present arguments concerning certain positions and propose solutions to given challenges, addressing audiences outside the organization or industry. Thus, the appropriate application of a Biotech whitepaper should be to offer information that aids in resolving challenges that are meaningful to the targeted audiences. The paper should justify the need to resolve the problem while objectively exploring the available alternative ways to solve the problem and reasonably lead the target audience to conclude that the organization has the expertise, tools, and knowledge needed to handle the challenge.
Currently, whitepapers are used by Biotech organizations as standard marketing tools, particularly online, given that most potential clients are online and seek information on the internet. Still, organizations in the Biotech industry have been acknowledged to utilize whitepapers in selling information and marketing novel products as solutions capable of meeting the clients’ needs. Nevertheless, a whitepaper should not be used to endorse and advertise an organization’s products and services.
The major mistake made by many individuals when they write a whitepaper is that they use the paper to promote their specified solutions and products. Instead, one should make sure that the Biotech whitepaper remains educational all through and does not use a promotional tone. Characteristically, a whitepaper’s purpose entails advocating for a specified position or solution as the most appropriate solution to solve an identified problem. In instances where it is used for commercial purposes in the Biotech industry, a whitepaper can influence the audiences and customers’ decision making processes. Nevertheless, several aspects have to be considered in writing a whitepaper.
Weave a strong narrative
To write a Biotech whitepaper, one needs to ensure that it is well-researched, presenting and contextualizing information that the target audience is unable to find using a simple internet search. The whitepaper has to simultaneously craft a persuasive narrative to keep the target audience’s attention all through. Biotech whitepapers should be written to assist in the movement of various prospects through the sales funnels. However, this must be done through objective evaluation alongside informative content.
Typically, the writing of whitepapers has been within the documentation and technical papers domains, and alternatively within the data sheets and sales brochure territories, all of which have negatively impacted the impact of the papers. Still, a more significant proportion of whitepapers have been written in a manner that fails to interest and engages the target audiences, leading to wasted investments and opportunities. Therefore, to attain such objectives of a whitepaper, it is recommended that one should research the immense wealth of whitepaper examples as this is always helpful; however, writing good Biotech whitepaper characteristically boils down to specific set steps that one should follow.
Writing a Biotech Whitepaper title
When you write a whitepaper, make sure you have a proper title. The title is among the essential parts of a Biotech whitepaper. The objective of writing any whitepaper entails the maximization of the number of individuals and prospects it targets. Meaningful and creative whitepaper titles drive readership, regardless of whether or not one promotes the whitepaper online, pitch it to various editors of trade magazines, or even distribute it at Biotech conferences. To develop a good title for the Biotech whitepaper, one should explore the article titles of magazines to get ideas on how the whitepaper title should be written. The title should focus on the advantages and utilize words connoting an enjoyable and easy read instead of the drier textbook treatise. Thus, the title should additionally communicate the advantages of reading the whitepaper, regardless of what the reader believes is the best solution to the problem addressed. Self-serving titles often lack the desired appeal and are highly prone to get ignored due to their apparent sales slant. Further, the advantages listed in the titles should be made appealing to the target audiences, and in this case, the Biotech professionals. Therefore, the title and content should be customized to the different stakeholders involved in evaluating the Biotech product.
Identify and elaborate on the problem you’re solving
Additionally, one should identify the Biotech problem that the whitepaper seeks to solve, define the topic and conduct in-depth research. Before commencing to write a whitepaper, it is recommended that one should first define the specific Biotech topic he/she is writing about. Normally, the chosen topic is a novel product or a specific business initiative. The topic choice is further substantiated with complex research arguments regarding the topic’s significance. Upon determining the best Biotech topic, one should take some time to conduct in-depth research on it, given that knowing and understanding the facts on the topic will aid in crafting an increasingly salient and persuasive argument around it.
Furthermore, to write the best Biotech whitepaper, it is recommended that one should make an apt outline. Typically, a whitepaper is a type of long-form record that is usually 2500 words or longer. With such a length, one of the best ways to handle it entails developing an apt outline, which defines the target audience, develops the paper structure and organizes the research. During the paper organization, one should consider the best ways to synthesize the research in a specific manner capable of addressing the problems and concerns of the target audiences.
Consequently, start with a captivating introduction when you write a whitepaper. The introductory part of the Biotech whitepaper, especially the initial paragraph, must be written to grab the attention of the targeted readers. Thus, the introduction should be perceived as the elevator pitch for the information to be included in the whitepaper. The introduction to the Biotech whitepaper is what aids it to stand out. In writing the introduction, one should focus on the enticing and vital details that should be highlighted in the opening and use active and exciting language to ensure that the target audience is engaged.
Formatting a Biotech Whitepaper
Moreover, to write the best Biotech whitepaper, one has to take into account the aspects of readability and formatting. The format of the whitepaper should entail an organization of information that is not only clear but also legible. Headings and bullet points are recommended as this aids in the easy organization of information. Further, whitepapers, charts, graphs, and infographics are encouraged in Biotech .
This assists in the clarification of information even as one conveys points of immense visual interest to the audience. In this regard, research on templates and examples of whitepapers should be done to help decide the best way to format the whitepaper. Aspects such as the appropriate structure for a Biotech whitepaper should also be considered. Though there is no recommended single and precise structure, the general rule recommends that a whitepaper should have components that include a title page, an introduction; a research-heavy background; recommended solution; conclusion, and references. However, dissimilar to many academic papers, in whitepapers, the solution, which is the key argument, is placed at the end of the paper and after the presentation and analysis of the information.
Additionally, when you write a whitepaper on Biotech products, one should consider that graphics are also content. Thus, when it comes to the writing of whitepapers, the graphics are not equally created. A more significant number of whitepapers have failed to attain their objectives due to inappropriate visual treatment. One should ensure that the correct graphics illustrate varied aspects of the Biotech product and communicate the intended message.
The whitepaper should be peppered with informative graphical illustrations to walk the target readers through pertinent processes. Studies have indicated that pictograms, a combination of pictures and words within a diagram, is an effective way of communication compared to images and diagrams by themselves.
Writing a Biotech Whitepaper Relevant to Your Audience
Still, an excellent whitepaper should be written in the reader’s language. To effectively write a Biotech whitepaper in the reader’s language, one must first identify the paper’s target audience. Questions such as “who one is making attempts at persuading with the whitepaper” should be asked and mulled over. In three distinctive target audiences, one should write three whitepapers to the different audiences. Though the three whitepapers may have overlapping contents, they should have divergent titles and subheadings, word choices, and particular body copy related to the pain points of every target audience. To identify the different stakeholder groups to be addressed using the whitepaper, it is advisable that one talks to the Biotech organization’s salespeople, as they have vital information on the prospects. For instance, one might inquire from the salespersons the primary objections found in the different stakeholder groups, the information that the stakeholders, as decision-makers, lack, their intrinsic fears regarding consideration of solutions, and their hopes. From the information acquired, the content of the whitepaper should be customized and written like conversations with the group representatives.
Recognize your stakeholders
In general, three stakeholder groups exist, and each needs a different approach to the whitepaper. For instance, the strategic stakeholders are mainly interested in executing solutions aimed at enhancing competitive advantages, supplementing the organization’s fiscal performance, fast-track operational efficiency, and subsequently fostering business-oriented objectives. Still, the technical stakeholders are mainly interested in aspects like functionality comparisons, detailed features, integration and compatibility with other systems, architectural benefits, longevity and security, among other measures making Biotech products worthy investment at present and in future. Finally, the user stakeholders comprise individuals whose daily activities and jobs are likely to be affected by the Biotech products.
Such stakeholders are mainly interested in Biotech organization’s product aspects, including adoption speed and willingness, usability, learning curves, aptitude to enhance efficiency and simplify procedures, and enhancement of individual satisfaction. Therefore, for any of the three stakeholder groups, it is vital that the whitepaper favors numbers, facts, and statistics instead of hype. A more significant proportion of individuals tend to trust numbers compared to adjectives. As such, in writing a Biotech whitepaper, one should quantify a more significant number of points as feasible while also attributing data to independent research and different third-party sources as often as probable.
Finally, to write an excellent whitepaper on Biotech topics, one should revise, edit, and proofread. To attain the finesse level, the whitepaper might take numerous drafts, and one should not be apprehensive about making it perfect on the initial draft. Once the paper is in the desired shape, it should be revised, proofread and edited to make sure that the information is adequately enticing and clear to the target audiences.
The paper should also be proofread to ensure it is clear, well-structured and increasingly engaging. Nevertheless, it is worth noting that an aptly written whitepaper should strive to deliver the highest value level through bringing an increased number of qualified prospects into the Biotech organization’s sales funnel. The qualified prospects include individuals who have been predisposed to learn about the organization on the basis of knowledge acquired through the whitepaper. Therefore, an aptly written whitepaper should be technically documented and well-research, and should depict the writer’s understanding of the Biotech industry and the approaches landscape.
Need assistance writing the perfect whitepaper? Post a project on Kolabtree or browse our best writing experts here.
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