In medical writing, words matter. They matter a lot. In medical copywriting, there are no shortcuts or room for error. It is one thing to have a medical writer write patient-facing materials that will communicate ideas and concepts with the utmost clarity to patients – it's another thing entirely to have them also conduct medical research and produce pharmaceutical marketing collateral.

Although it is common to see medical writers write medical content, medical copywriters are more specific in their expertise. They are medical experts, but they possess the unique ability to communicate information with effectiveness and authority to medical professionals, medical device manufacturers/distributors/veterinarians or medical device implanters. They understand the science behind the product they are writing about – whether medical writers in medical copywriting have medical degrees, medical writing certification or are trained medical writers is irrelevant. What matters most is that they can write with authority about medical issues. They also understand the vernacular of the target audience and more importantly, how to communicate with them.

Medical copywriters know what type of language will resonate most with clinicians and medical device manufacturers. They know how to word medical concepts in a way that they are easily understood, and they have the medical knowledge to explain medical information with clarity. This is why medical copywriters are so essential within medical marketing teams – as many of you know, it's not easy to communicate medical concepts with authority and clarity if you don't have medical expertise. Medical copywriters are medical experts, but medical experts who can write with medical precision and authority.

1) Access medical experts

Medical copywriters should be medical experts. Because medical writing is such a specialized field, medical writers who specialize in medical copywriting must possess the knowledge and expertise to communicate medical concepts effectively and convincingly.

2) Freelancers are economical and cost-effective

Medical copywriters can offer clients a variety of talent and expertise without the need to hire full-time staff. This is particularly important for medical device companies. Pharmaceutical companies are an exception to the rule, because medical copywriters can also be trained medical writers .

It is cost-effective to hire medical copywriters on a project basis for medical device marketing campaigns, especially when medical writing projects have strict deadlines. Freelance medical copywriters offer clients the chance to access medical expertise without the expense of hiring full-time medical copywriters.

3) Freelancers are educated medical professionals with medical degrees

Although medical copywriters don't require medical degrees to be successful, many freelance medical copywriters do have medical backgrounds that enable them to understand the science behind the products they are writing about. Medical copywriting is still part of medical communication, after all.

Freelance medical copywriters can offer medical device manufacturers insight into medical concepts and medical vernacular that comes only with medical expertise. This is invaluable for medical professionals or medical device companies who need to produce medical writing on life sciences topics but don't have the medical background to do so themselves.

Medical copywriters are medical experts, but medical experts who can write with medical precision and authority. They offer medical device manufacturers opportunities they cannot get in-house – medical expertise for medical writing projects that require medical training. Medical copywriters also provide clients with cost-efficient options when budgets are limited. By hiring medical copywriters, medical device manufacturers can access medical expertise without the expense of medical in-house staff.

3) Freelance medical copywriters can help you save time 

Access to qualified experts is easier than ever before. You can easily find the expertise you need at the click of a button. Need a medical copywriter who can develop a campaign for your cryotherapy device? Or need a content writer to develop a series of articles for your blog on orthopedic implants? Platforms like Kolabtree give you quick and easy access to such experts, helping you save time and energy.