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Contact Silja-Riin V.

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Profile Details

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USD 250 /hr

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Hire Dr. Silja-Riin V.

Belgium

USD 250 /hr

Applied behavioral scientist

Profile Summary

I am an applied behavioral scientist with 14+ years of experience translating human behavior insights into actionable strategies across technology, education, and marketing. With a Ph.D. from the University of Cambridge, I specialize in applying evidence-based behavior change frameworks to design, test, and scale solutions that drive measurable outcomes.

My expertise spans digital product design, user research, and intervention strategy, with a track record of delivering impact for startups, global corporations, government organizations, and academic institutions. I have designed and evaluated digital platforms, communication strategies, and learning experiences that improve user engagement, customer decision-making, and business performance.

In the IT sector, I have worked on projects involving AI-driven tools, digital health platforms, and data-driven personalization, helping teams bridge science and technology to enhance user adoption. In education, I design learning frameworks, workshops, and curricula that integrate behavioral insights to boost engagement and knowledge retention. In marketing and advertising, I apply behavioral science to audience segmentation, personalization, and campaign strategies, enabling companies to better understand and influence consumer behavior.

Clients describe me as both strategic and hands-on—able to synthesize complex evidence into clear business insights while collaborating with cross-functional teams to execute and deliver results.

Subject Matter Expertise

Services

Research
Consulting
Product Development

Research Market Research, User Research, Meta-Research

Consulting Business Strategy Consulting, Digital Strategy Consulting, Scientific and Technical Consulting

Product Development Product Evaluation, Product Validation, Concept Development, Product Launch Support, Prototyping

Work Experience

University of Tartu

January 2017 - Present

Education

PhD (Public Health and Primary Care)

UNIVERSITY OF CAMBRIDGE

October 2012 - Present

MSc Health Psychology (Medicine)

University of St Andrews

September 2009 - November 2010

BSc Psychology (Psychology)

Cardiff University

September 2005 - July 2008

Certifications

Certification details not provided.

Publications

JOURNAL ARTICLE

Jay Evans, Elizabeth Grant, Anne Birgitta Pessi, Laura Evans, Silja Voolma (2021). Exploring concepts of compassion in care home settings: a scoping review protocol . BMJ Open.