Profile Details

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Hire Mohamed B.

Morocco

USD 50 /hr

Survey & Interview Data Analyst | Excel, SPSS, AMOS, SmartPLS, Stata, NVivo, Atlas.ti | Thematic Analysis Expert

Profile Summary

I am a PhD holder and Associate Professor as well as a professional Research and Data Analyst with experience delivering over 900 projects in survey research, Likert scale data analysis, qualitative and mixed-methods studies, specializing in research methodology design, data validation, statistical modeling, visualization, interpretation, and thematic analysis for theses, dissertations, journal publications, and organizational research. I support the full research lifecycle, including quantitative, qualitative, and mixed methods research design; survey and questionnaire development; Likert scale and instrument construction; sampling design and sample size determination; pilot testing; hypothesis development; conceptual framework and measurement model design; cross-sectional, longitudinal, experimental, quasi-experimental, case study, grounded theory, and phenomenological approaches. My analytical expertise covers descriptive statistics (frequencies, percentages, mean, median, mode, standard deviation, variance, skewness, kurtosis, cross-tabulations, and visualization), reliability and validity testing (Cronbach’s alpha, composite reliability, item-total correlation, split-half reliability, inter-rater reliability, EFA, CFA, AVE, HTMT, convergent and discriminant validity), and a wide range of inferential and multivariate techniques including t-tests, ANOVA, MANOVA, ANCOVA, repeated measures ANOVA, chi-square tests, correlation (Pearson, Spearman, Kendall), linear and multiple regression, logistic and ordinal regression, nonparametric tests (Mann-Whitney, Wilcoxon, Kruskal-Wallis, Friedman), mediation and moderation analysis, structural equation modeling (SEM), PLS-SEM path modeling, cluster analysis, and discriminant analysis. I also perform comprehensive assumption and diagnostic testing such as normality (Shapiro-Wilk, Kolmogorov-Smirnov), linearity, homogeneity of variance (Levene’s test), homoscedasticity, multicollinearity (VIF, tolerance), autocorrelation (Durbin-Watson), outlier detection (Z-scores, Mahalanobis distance, Cook’s distance), multivariate normality, residual analysis, and common method bias checks. In qualitative research, I conduct thematic and content analysis with systematic coding (open, axial, selective), interview and focus group analysis, textual and document analysis, and codebook development using industry-standard tools including Excel, SPSS, AMOS, SmartPLS, NVivo, MAXQDA, and Atlas.ti, delivering methodologically rigorous, statistically sound, and publication-ready results.

Subject Matter Expertise

• ☆ Decision Science
• ☆ Information Retrieval
• ☆ Human Behavior & Psychology
• ☆ Cognitive Science
• ☆ Health Psychology
• ☆ Family Psychology
• ☆ Developmental Psychology
• ☆ Applied Psychology
• ☆ Organizational Studies
• ☆ Learning & Memory
• ☆ Educational Psychology
• ☆ Analytical Psychology
• ☆ Personality Analysis
• ☆ Social Psychology
• ☆ Visual Perception
• ☆ Positive Psychology
• ☆ Linguistic Anthropology
• ☆ Demography
• ☆ Human Migration
• ☆ Linguistics
• ☆ English Language
• ☆ Foreign Language Learning
• ☆ Computational Linguistics
• ☆ Human Services
• ☆ Religious Studies
• ☆ Human Rights
• ☆ Women's Studies
• ☆ Gender Studies
• ☆ Social Network Theory & Analysis
• ☆ Educational Sociology
• ☆ English Literature
• ☆ Publishing
• ☆ Literacy Education
• ☆ Book Reviews
• ☆ English as a Second Language (ESL)
• ☆ English Studies
• ☆ Multilingualism
• ☆ Semiotics
• ☆ Cognitive Linguistics
• ☆ Humanities Education
• ☆ Evaluation Methodology
• ☆ Educational Counseling
• ☆ Educational Innovation
• ☆ Educational Statistics
• ☆ Educational Effectiveness
• ☆ Academic Testing
• ☆ Higher Education
• ☆ Secondary Education
• ☆ Early Childhood Education
• ☆ Adult Education
• ☆ Middle School Education
• ☆ Teacher Education
• ☆ Special Education
• ☆ Science Education
• ☆ English Education
• ☆ Language Arts Education
• ☆ Technology Education
• ☆ Educational Technology
• ☆ Curriculum Planning & Development
• ☆ Biographical Research & Writing
• ☆ R
• ☆ Business Statistics
• ☆ Small Business
• ☆ Data-Driven Decision Making
• ☆ Entrepreneurship
• ☆ Nonprofit Organization Administration
• ☆ Project Management
• ☆ Management Consulting

Services

• Writing
• Research
• Consulting
• Data & AI
• Product Development

Writing Business & Legal Writing, Copywriting

Research Market Research, User Research, Meta-Research, Fact Checking, Gap Analysis, Gray Literature Search

Consulting Go-to-Market Strategy Consulting, Legal Consulting

Data & AI Predictive Modeling, Statistical Analysis, Data Visualization

Product Development Product Evaluation, Product Validation

Work Experience

Researcher

Mohammed V University

November 2021 - Present

Contributing member

Emergency Energy

January 2025 - January 2026

Education

Doctorate (English Studies)

Université Sidi Mohamed Ben Abdellah

November 2017 - June 2021

Certifications

• Applied Basic Science

  Sidi Mohammed Ben Abdellah University

  June 2021 - Present

Publications

JOURNAL ARTICLE

Mohamed Benhima (2025). The National Plan to Accelerate the Transformation of the Moroccan Higher Education, Scientific Research, and Innovation System (Pacte ESRI 2030) . The Journal of Quality in Education.

Mohamed Benhima (2025). Academic Readjustment of First-Year English Department Students to University Life . International Journal For Multidisciplinary Research.

Mohamed Benhima, Cassadee Orinthia Yan (2024). The Role of Legal Pluralism in the Peacebuilding Process . The International Journal of Interdisciplinary Global Studies.

Mohamed Benhima, Adnane Mrabti (2023). The Role of Some Affective Factors in Language Learning during Covid-19 Distance Education among English Department Students . Journal of World Englishes and Educational Practices.

The Rosenberg Self-esteem Scale: A Confirmatory Factor Analysis Study <head> <META HTTP-EQUIV="Refresh" CONTENT="0;URL=/servlet/useragent"> </head> . European Journal of Psychology and Educational Research.

Benhima, M., Tilwani, S.A., Asif, M., Aslam, A.(2021). The factors behind studying English for academic purposes . Asian ESP Journal. 17. (2). p. 249-272.

Benhima, M., Tilwani, S.A., Asif, M.(2021). English Language Learners’ Use of Translation and Attitudes towards Learning Vocabulary . TESOL International Journal. 16. p. 164-182.

Benhima, M.(2021). Moroccan english department student attitudes towards the use of distance education during COVID-19: Moulay Ismail university as a case study . International Journal of Information and Communication Technology Education. 17. (3). p. 105-122.

Benhima, M., & Benabderrazik, Y. (2020). The Role of Using Information Communication Technology in the Motivation of Moroccan English Department Students during COVID-19 Quarantine. The Journal of Quality in Education, 10(16), 22-47. https://doi.org/10.37870/joqie.v10i16.226 .

Mohamed Benhima, Youssef Benabderrazik(2020). Education systems facing the challenges of covid-19 . The Journal of Quality in Education. 10. (16). p. 22--47. Association Marocaine pour l{\textquotesingle}Amelioration de la Qualite de l{\textquotesingle}Enseignement