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USD 150 /hr
Hire Mladjan J.
Serbia
USD 150 /hr
Consultant, researcher, and engineer in Human-AI technologies, AI | NLP | LMs | FMs | ML | DL | HCI
Profile Summary
Subject Matter Expertise
Services
Writing
Technical Writing,
Creative Writing,
General Proofreading & Editing
Research
User Research,
Meta-Research,
Feasibility Study,
Technology Scouting,
Fact Checking,
Gap Analysis,
Scientific and Technical Research,
Systematic Literature Review,
Secondary Data Collection
Consulting
Digital Strategy Consulting,
Healthcare Consulting,
Scientific and Technical Consulting
Data & AI
Predictive Modeling,
Statistical Analysis,
Image Processing,
Image Analysis,
Algorithm Design-Non ML,
Algorithm Design-ML,
Data Visualization,
Big Data Analytics,
Text Mining & Analytics,
Data Mining,
Data Cleaning,
Data Processing,
Data Insights
Product Development
Formulation,
Product Evaluation,
Product Validation,
Quality Assurance & Control (QA/QC),
Product Compliance ,
Concept Development,
Product Launch Support,
Packaging Design,
Prototyping,
Reverse Engineering
Work Experience
Board Member
Center for Artificial Intelligence and Machine Learning, Vienna University of Technology, Austria
September 2023 - Present
Researcher and Scientific collaborator
AIGO.ai
July 2023 - Present
Advisor and Scientific collaborator
Patronus.ai
February 2022 - Present
Professor of Computer Science
Singidunum University
October 2018 - Present 
Research Fellow/Lecturer; Marie-Curie Fellowship (2014-2016)
University of Trento
2013 - Present
Teaching assistant
University of Belgrade
2006 - 2013
Software developer/Project manager
Center for Command-Information Systems
2005 - 2013
Education
PhD in Computer Science (Computer Science)
University of Belgrade School of Electrical Engineering
2009 - 2013
MSc in Computer Science (Computer Science)
University of Belgrade School of Electrical Engineering
2005 - 2009
Certifications
Publications
JOURNAL ARTICLE
Mlađan Jovanović, Mark Campbell (2026). Composite Model Architecture: A New Approach to Language Model Assembly . Computer.
Mlađan Jovanović, Mark Campbell (2025). Reasoning AI: Progress, Challenges, and the Path Forward for Large Reasoning and Concept Models . Computer.
Mladjan Jovanovic, Peter Voss (2025). Towards Incremental Learning in Large Language Models: A Critical Review . Expert Systems.
Mlađan Jovanović, Mark Campbell (2025). Benchmarking AI: Toward Inclusive Evaluation of Language Models . Computer.
Mlađan Jovanović, Mark Campbell (2025). Evolving AI: What Lies Beyond Today’s Language Models . Computer.
Mlađan Jovanović, Mark Campbell (2025). Self-Directing AI: The Road to Fully Autonomous AI Agents . Computer.
Mlađan Jovanović, Mark Campbell (2024). Fusing AI: Multimodal Language Models Inference Across Diverse Inputs . Computer.
Mlađan Jovanović, Mark Campbell (2024). Compacting AI: In Search of the Small Language Model . Computer.
Mark Campbell, Mlađan Jovanović (2024). Disinfecting AI: Mitigating Generative AI’s Top Risks . Computer.
Mark Campbell, Mlađan Jovanović (2024). Directing AI: Charting a Roadmap of AI Opportunities and Risks . Computer.
Mlađan Jovanović, Mark Campbell (2023). Connecting AI: Merging Large Language Models and Knowledge Graph . Computer.
Mark Campbell, Mlađan Jovanović (2023). Detecting Artificial Intelligence: A New Cyberarms Race Begins . Computer.
Mladjan Jovanovic, Goran Mitrov, Eftim Zdravevski, Petre Lameski, Sara Colantonio, Martin Kampel, Hilda Tellioglu, Francisco Florez-Revuelta (2022). Correction: Ambient Assisted Living: Scoping Review of Artificial Intelligence Models, Domains, Technology, and Concerns . Journal of Medical Internet Research.
Mladjan Jovanovic, Goran Mitrov, Eftim Zdravevski, Petre Lameski, Sara Colantonio, Martin Kampel, Hilda Tellioglu, Francisco Florez-Revuelta (2022). Ambient Assisted Living: Scoping Review of Artificial Intelligence Models, Domains, Technology, and Concerns . Journal of Medical Internet Research.
Mark Campbell and Mladan Jovanovic and Mark Campbell(2022). Digital Self: The Next Evolution of the Digital Human . Computer. 55. (4). p. 82--86. Institute of Electrical and Electronics Engineers ({IEEE})
Mladan Jovanovic and Mia Schmitz and Mark Campbell(2022). Explainability as a User Requirement for Artificial Intelligence Systems . Computer. 55. (2). p. 90--94. Institute of Electrical and Electronics Engineers ({IEEE})
Mlađan Jovanović, Antonella De Angeli, Andrew McNeill, Lynne Coventry(2021). User Requirements for Inclusive Technology for Older Adults . International Journal of Human–Computer Interaction. p. 1--19. Informa {UK} Limited
Mark Campbell and Mladan Jovanovic(2021). Conversational Artificial Intelligence: Changing Tomorrow’s Health Care Today . Computer. 54. (8). p. 89--93. Institute of Electrical and Electronics Engineers ({IEEE})
Mark Campbell, Mladan Jovanovic(2021). Conversational Artificial Intelligence: Changing Tomorrow’s Health Care Today . Computer. 54. (8). p. 89--93. Institute of Electrical and Electronics Engineers ({IEEE})
Mladan Jovanovic and Marcos Baez and Fabio Casati(2021). Chatbots as Conversational Healthcare Services . IEEE Internet Computing. 25. (3). p. 44--51. Institute of Electrical and Electronics Engineers ({IEEE})
Mladan Jovanovic, Marcos Baez, Fabio Casati(2021). Chatbots as Conversational Healthcare Services . IEEE Internet Computing. 25. (3). p. 44--51. Institute of Electrical and Electronics Engineers ({IEEE})
Jovanovic, M., Baez, M., Casati, F.(2021). Chatbots as Conversational Healthcare Services . IEEE Internet Computing. 25. (3). p. 44-51.
Jovanović, M., De Angeli, A., McNeill, A., Coventry, L.(2021). User Requirements for Inclusive Technology for Older Adults . International Journal of Human-Computer Interaction. 37. (20). p. 1947-1965.
(2020). Desires for active ageing technology . International Journal of Human-Computer Studies.
De Angeli, A., Jovanović, M., McNeill, A., Coventry, L.(2020). Desires for active ageing technology . International Journal of Human Computer Studies. 138.
(2014). Reusable Design of Data Visualization Software Architecture for Unmanned Aerial Vehicles . Journal of Aerospace Information Systems.
Jovanović, M., Starčević, D., Jovanović, Z.(2014). Reusable design of data visualization software architecture for unmanned aerial vehicles . Journal of Aerospace Information Systems. 11. (6). p. 359-371.
Jovanović, M., Starčević, D., Jovanović, Z.(2013). Languages for model-driven development of user interfaces: Review of the state of the art . Yugoslav Journal of Operations Research. 23. (3). p. 327-341.
(2011). Motivation and Multimodal Interaction in Model-Driven Educational Game Design . IEEE Transactions on Systems, Man, and Cybernetics - Part A: Systems and Humans.
Jovanovic, M., Starcevic, D., Minovic, M., Stavljanin, V.(2011). Motivation and multimodal interaction in model-driven educational game design . IEEE Transactions on Systems, Man, and Cybernetics Part A:Systems and Humans. 41. (4). p. 817-824.
(2010). Learning objects in educational games . International Journal of Technology Enhanced Learning.
Minović, M., Milovanović, M., Starcevic, D., Jovanović, M.(2010). Learning objects in educational games . International Journal of Technology Enhanced Learning. 2. (4). p. 336-346.
PREPRINT
Mladjan Jovanovic, Francisco Florez-Revuelta, Alin Ake-Kob, Pau Climent-Perez, Paulo Coelho, Liane Colonna, Laila Dahabiyeh, Carina Dantas, Esra Dogru-Huzmeli, Hazim Kemal Ekenel, et al.(2024). 50 questions on Active Assisted Living technologies. Global edition . arXiv. arXiv
Mladjan Jovanovic, Peter Voss(2024). Towards Incremental Learning in Large Language Models: A Critical Review . arXiv
Mladjan Jovanovic, Goran Mitrov, Eftim Zdravevski, Petre Lameski, Sara Colantonio, Martin Kampel, Hilda Tellioglu, Francisco Florez-Revuelta (2022). Correction: Ambient Assisted Living: Scoping Review of Artificial Intelligence Models, Domains, Technology, and Concerns (Preprint) .
Mladjan Jovanovic, Goran Mitrov, Eftim Zdravevski, Petre Lameski, Sara Colantonio, Martin Kampel, Hilda Tellioglu, Francisco Florez-Revuelta(2022). Ambient Assisted Living: A Scoping Review of Artificial Intelligence Models, Domains, Technology and Concerns (Preprint) . {JMIR} Publications Inc.
CONFERENCE PAPER
Sara Knežević, Kaja Damnjanović, Mlađan Jovanović (2024). Exploring Decision-Making in Serious Games vs. Traditional Surveys: Comparative Study of Medium Effects on Risk Assessment . Proceedings of the International Scientific Conference - Sinteza 2024.
Colantonio, S., Jovanovic, M., Zdravevski, E., Lameski, P., Tellioglu, H., Kampel, M., Florez-Revuelta, F.(2022). Are Active and Assisted Living applications addressing the main acceptance concerns of their beneficiaries? Preliminary insights from a scoping review . ACM International Conference Proceeding Series. p. 414-421.
Jasna Petrovi{\'{c}} and Mla{\dj}an Jovanovi{\'{c}}(2020). Conversational Agents for Learning Foreign Languages a Survey . Proceedings of the International Scientific Conference - Sinteza 2020. Singidunum University
(2016). Understanding Motivations in Designing for Older Adults . 12th COOP-International Conference on the Design of Cooperative Systems.
(2015). Crowdsourcing a large scale multilingual lexico-semantic resource . AAAI Conference on Human Computation and Crowdsourcing (HCOMP-15).
(2012). Formal specification of usability measures in model-driven development of context-sensitive user interfaces . Proceedings of the International Working Conference on Advanced Visual Interfaces - AVI '12.
Jovanovic, M., Starcevic, D., Jovanovic, Z.(2012). Formal specification of usability measures in model-driven development of context-sensitive user interfaces . Proceedings of the Workshop on Advanced Visual Interfaces AVI. p. 749-752.
(2010). Improving Design of Ground Control Station for Unmanned Aerial Vehicle: Borrowing from Design Patterns . 2010 36th EUROMICRO Conference on Software Engineering and Advanced Applications.
Jovanović, M., Starčević, D., Jovanović, Z.(2010). Improving design of ground control station for unmanned aerial vehicle: Borrowing from design patterns . Proceedings - 36th EUROMICRO Conference on Software Engineering and Advanced Applications, SEAA 2010. p. 65-73.
(2009). Model driven development of user interfaces for educational games . 2009 2nd Conference on Human System Interactions.
(2009). Software Support for Ground Control Station for Unmanned Aerial Vehicle . Volume 3: ASME/IEEE 2009 International Conference on Mechatronic and Embedded Systems and Applications; 20th Reliability, Stress Analysis, and Failure Prevention Conference.
Jovanović, M., Starčević, D., Jovanović, Z.(2009). Software support for Ground Control Station for Unmanned Aerial Vehicle . Proceedings of the ASME Design Engineering Technical Conference. 3. p. 557-566.
(2009). Object Oriented Terrain Modelling: Lessons Learned from Java3D Development Issues . 2009 International Conference on Computational Intelligence, Modelling and Simulation.
Jovanović, M.D.S., Starčević, D.(2009). Object oriented terrain modelling: Lessons learned from Java3D development issues . CSSim 2009 - 1st International Conference on Computational Intelligence, Modelling, and Simulation. p. 147-152.
Minović, M., Milovanović, M., Jovanović, M., Starčević, D.(2009). Model driven development of user interfaces for educational games . Proceedings - 2009 2nd Conference on Human System Interactions, HSI '09. p. 611-617.
(2008). Surviving the design of educational games: Borrowing from motivation and multimodal interaction . 2008 Conference on Human System Interactions.
Jovanovic, M., Starcevic, D., Stavljanin, V., Minovic, M.(2008). Surviving the design of educational games: Borrowing from motivation and multimodal interaction . 2008 Conference on Human System Interaction, HSI 2008. p. 194-198.
(2008). Software Architecture for Ground Control Station for Unmanned Aerial Vehicle . Tenth International Conference on Computer Modeling and Simulation (uksim 2008).
Jovanovic, M., Starcevic, D.(2008). Software architecture for ground control station for unmanned aerial vehicle . Proceedings - UKSim 10th International Conference on Computer Modelling and Simulation, EUROSIM/UKSim2008. p. 284-288.
(2007). UAV-based Simulation Environment: Experience Report . EUROCON 2007 - The International Conference on "Computer as a Tool".
Jovanovic, M., Starcevic, D., Obrenovic, Z.(2007). UAV- Based simulation environment: Experience report . EUROCON 2007 - The International Conference on Computer as a Tool. p. 2312-2315.
REPORT
Stefan Cliff, Mlađan Jovanović(2023). Climb Against Time -- Self-perspective through a psychological game . arXiv
Mladjan Jovanovic, Peter Voss(2023). Concepts is All You Need: A More Direct Path to AGI . arXiv
Mladjan Jovanovic, Peter Voss(2023). Why We Don't Have AGI Yet . arXiv
{Slavisa Aleksic} and Atanasov, Michael and Agius, Jean Calleja and Camilleri, Kenneth and Čartolovni, Anto and Climent-Perez, Pau and Colantonio, Sara and Cristina, Stefania and Despotovic, Vladimir and Ekenel, Hazim Kemal and Erakin, Ekrem and Flórez-Revuelta, Francisco and Germanese, Danila and Grech, Nicole and Emirzeoglu, Murat and Iliev, Ivo and {Mladjan Jovanovic} and Kampel, Martin and Kearns, William and Klimczuk, Andrzej and {Lambros Lambrinos} and Lumetzberger, Jennifer and Mucha, Wiktor and Noiret, Sophie and {Zada Pajalic} and Perez, Rodrigo Rodriguez and {Galidiya Petrova} and Petrovica, Sintija and Pocta, Peter and Poli, Angelica and Pudane, Mara and Spinsante, Susanna and Salah, Albert Ali and Romero, Maria Jose Santofimia and Islind, Anna Sigríđur and {Lacramioara Stoicu-Tivadar} and Tellioglu, Hilda and Zgank, Andrej and Sigurđardóttir, Steinunn Gróa(2022). State of the Art of Audio- and Video-Based Solutions for AAL . Unpublished. Unpublished
OTHER
Aleksic, S., Atanasov, M., Agius, J.C., Camilleri, K., Čartolovni, A., Climent-Pérez, P., Colantonio, S., Cristina, S., Despotovic, V., Ekenel, H.K., et al.(2022). State of the Art of Audio- and Video-Based Solutions for AAL . arXiv.
Jovanovic, M., Schmitz, M.(2022). Explainability as a User Requirement for Artificial Intelligence Systems . Computer. 55. (2). p. 90-94.
Campbell, M., Jovanovic, M., Campbell, M.(2022). Digital Self: The Next Evolution of the Digital Human . Computer. 55. (4). p. 82-86.
Jovanovic, M., Campbell, M.(2022). Generative Artificial Intelligence: Trends and Prospects . Computer. 55. (10). p. 107-112.
Jovanovic, M., Jevremovic, A., Pejovic-Milovancevic, M.(2021). Intelligent interactive technologies for mental health and well-being . arXiv.
Jovanović, M., de Angeli, A., McNeill, A., Coventry, L.(2021). User requirements for inclusive technology for older adults . arXiv.
Campbell, M., Jovanovic, M.(2021). Conversational Artificial Intelligence: Changing Tomorrow's Health Care Today . Computer. 54. (8). p. 89-93.
Jovanović, M., Baez, M., Casati, F.(2020). Chatbots as conversational healthcare services . arXiv.
Petrović, J., Jovanović, M.(2020). Conversational agents for learning foreign languages - a survey . arXiv.
BOOK CHAPTER
Mla{\dj}an Jovanovi{\'{c}} and Aleksandar Jevremovi{\'{c}} and Milica Pejovi{\'{c}}-Milovan{\v{c}}evi{\'{c}}(2021). Intelligent Interactive Technologies for Mental Health and Well-Being . Artificial Intelligence: Theory and Applications. p. 331--353. Springer International Publishing
Jovanović, M., Jevremović, A., Pejović-Milovančević, M.(2021). Intelligent Interactive Technologies for Mental Health and Well-Being . Studies in Computational Intelligence. 973. p. 331-353.
Jasna Petrovi{\'{c}} and Mla{\dj}an Jovanovi{\'{c}}(2021). The Role of Chatbots in Foreign Language Learning: The Present Situation and the Future Outlook . Artificial Intelligence: Theory and Applications. p. 313--330. Springer International Publishing
Petrović, J., Jovanović, M.(2021). The Role of Chatbots in Foreign Language Learning: The Present Situation and the Future Outlook . Studies in Computational Intelligence. 973. p. 313-330.
(2015). Entity-Centric Visualization of Open Data . Human-Computer Interaction – INTERACT 2015.
(2014). Bridging User Context and Design Models to Build Adaptive User Interfaces . Human-Centered Software Engineering.
(2009). Designing Aircraft Cockpit Displays: Borrowing from Multimodal User Interfaces . Transactions on Computational Science III.
(2009). Knowledge Modeling for Educational Games . Visioning and Engineering the Knowledge Society. A Web Science Perspective.
Educational Games Design Issues: Motivation and Multimodal Interaction . Emerging Technologies and Information Systems for the Knowledge Society.
BOOK
Jevremovic, A., Spinsante, S., Silva, B., Garcia, N.M., Pombo, N., Jovanovic, M., Florez-Revuelta, F., Oliveira, L., Silva, H., Ristic, N., et al.(2021). Preface . Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST. 360. p. v-vi.
Ojha, S.R., Jovanovic, M., Giunchiglia, F.(2015). Entity-centric visualization of open data . Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). 9298. p. 149-166.
Jovanovic, M., Starcevic, D., Jovanovic, Z.(2014). Bridging user context and design models to build adaptive user interfaces . Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). 8742. p. 36-56.
Jovanovic, M., Starcevic, D., Obrenovic, Z.(2009). Designing aircraft cockpit displays: Borrowing from multimodal user interfaces . Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). 5300 LNCS. p. 55-65.
Minović, M., Milovanović, M., Starcevic, D., Jovanović, M.(2009). Knowledge modeling for educational games . Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). 5736 LNAI. p. 156-165.
Jovanovic, M., Starcevic, D., Stavljanin, V., Minovic, M.(2008). Educational games design issues: Motivation and multimodal interaction . Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). 5288 LNAI. p. 215-224.
WORKING PAPER
(2015). Gamifying knowledge maintenance . 3rd International ESSENCE Workshop: Algorithms for Processing Meaning.
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