Profile Details

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USD 190 /hr

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Hire Laura F.

United States

USD 190 /hr

Commercial Enablement Leader | Strategic Market Analyst | Expert Launching HighSpot

Profile Summary

Results-driven commercial enablement leader with 20 years of healtcare-related experience in marketing, sales, training and product management. Expert in customer-centric, seamless omnichannel engagement. Proven track record starting commercial departments, cultivating and training customer-facing teams, developing scalable solutions and aligning marketing, sales and product managment. EXPERTISE Sales Enablement - B2B Sales - Commercial Training - Content Governance - Customer 360 & Loyalty Loop - Digital Sales Rooms - HighSpot - Message Mapping - Omnichannel Engagement - Onboarding - Sales Kickoff Meetings - Sales Plays Business Management - Change Management - Continuous Improvement - Financial Modeling - Lifecycle Management - Market Research - Program Management - Strategic Planning

Subject Matter Expertise

• ★ Medical Device Marketing
• ★ Technical & Scientific Writing
• ★ Sales & Marketing
• ☆ Predictive Modeling & Analytics
• ☆ Drug Discovery
• ☆ High Content Screening/Imaging
• ☆ Medical Devices
• ☆ Medical Device Regulatory Consulting
• ☆ ISO 13485
• ☆ Product Launch Support
• ☆ Meta-Research
• ☆ Gap Analysis
• ☆ Presentation Design
• ☆ Graphic Design
• ☆ Process Design
• ☆ Instructional Webinars
• ☆ Skills Training
• ☆ Regulatory Writing
• ☆ Medical Device Regulatory Writing
• ☆ Medical Device Literature Reviews
• ☆ Premarket Notification/510(k) Submission
• ☆ Investigational Device Exemption (IDE)
• ☆ PreMarket Approval (PMA) Applications
• ☆ Nonclinical Study Documentation
• ☆ Clinical Trial Documentation
• ☆ Clinical Trial Protocol Writing
• ☆ Clinical Study Reports
• ☆ Medical Content Writing
• ☆ Manuscript & Journal Article Writing
• ☆ Instructional Materials
• ☆ SOP & Protocol Writing
• ☆ White Papers
• ☆ Case Studies
• ☆ Textbook Content Writing
• ☆ Science Communication
• ☆ Copywriting
• ☆ Emails & Newsletters
• ☆ Marketing Copy
• ☆ Blog Posts
• ☆ Product Descriptions
• ☆ User Guides & Handbooks
• ☆ Scientific Proofreading & Editing
• ☆ Proofreading & Editing
• ☆ Creative Writing
• ☆ Course Content Writing
• ☆ Grant Writing
• ☆ Business Finance
• ☆ Human Resources
• ☆ Employee Training
• ☆ Business Operations
• ☆ Business Strategy
• ☆ ERP/CRM/SCM Implementation
• ☆ Small Business
• ☆ Customer Service
• ☆ Branding
• ☆ Marketing Strategy
• ☆ Market Research
• ☆ Qualitative Market Research
• ☆ Quantitative Market Research
• ☆ Marketing Analytics
• ☆ Digital Marketing
• ☆ Business Intelligence
• ☆ Employee Performance Evaluation
• ☆ Project Management
• ☆ Management Consulting

Services

• Writing
• Research
• Consulting
• Data & AI
• Product Development

Writing Medical Writing, Non-Medical Regulatory Writing, Technical Writing, Business & Legal Writing, Copywriting, Creative Writing, General Proofreading & Editing, Translation

Research Market Research, Meta-Research, Fact Checking, Gap Analysis, Gray Literature Search, Scientific and Technical Research, Systematic Literature Review, Secondary Data Collection

Consulting Business Strategy Consulting, Go-to-Market Strategy Consulting, Digital Strategy Consulting, Scientific and Technical Consulting, Regulatory Consulting

Data & AI Data Insights

Product Development Product Launch Support

Work Experience

Associate Director, Commercial Training (Sales Enablement)

Akoya Biosciences

October 2019 - June 2023

Market Segment Leader

PerkinElmer

January 2018 - September 2019

Associate Director, Product Management

WCG Clinical (Analgesic Solutions)

August 2016 - November 2017

Manager, Distributor Sales

Sysmex America, Inc.

September 2014 - May 2016

Global Marketing and Business Development Manager

Sysmex Corporation, Kobe, Japan

October 2011 - September 2014

Clinical Research Associate II

Sysmex America, Inc.

June 2008 - October 2011

Education

Bachelors

University of WI-Milwaukee

August 1993 - August 1998

Certifications

• Certification details not provided.