Profile Details

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Hire Francis B. L.

United States

USD 200 /hr

Marketing Research/Insights Expert

Profile Summary

Over the course of my career, I have designed and managed over $700 Million worth of marketing research projects that have impacted Billions of dollars of revenue. I have expansive experience across all types of primary and secondary research as well as data analytics. I'm currently working full time as a marketing research consultant I can execute any type of qualitative or quantitative research that you may need to do (Qualtrics, SurveyMonkey, Alchmer)

Subject Matter Expertise

• ★ Market Research
• ★ Qualitative Market Research
• ★ Quantitative Market Research
• ☆ Data Analysis
• ☆ Big Data Analytics
• ☆ Telecommunications
• ☆ Satellite Communication & Broadcasting
• ☆ Internet
• ☆ Wireless Communication
• ☆ Computer Networks & Networking
• ☆ Concept Development
• ☆ Software Development
• ☆ Mobile Application Development
• ☆ Research Methodology
• ☆ Survey Design & Methodology
• ☆ UX Design
• ☆ Copywriting
• ☆ Marketing Copy
• ☆ Cosmetic & Skincare Formulation
• ☆ Personal Care Product Formulation
• ☆ Consumer Products
• ☆ Business Strategy
• ☆ Small Business
• ☆ Customer Service
• ☆ Consumer Behavior & Theory
• ☆ Branding
• ☆ Marketing Strategy
• ☆ Lead Generation
• ☆ Marketing Analytics
• ☆ Digital Marketing
• ☆ Business Intelligence
• ☆ Advertising

Services

• Writing
• Research
• Consulting
• Data & AI
• Product Development

Writing Business & Legal Writing

Research Market Research, User Research, Systematic Literature Review, Secondary Data Collection

Consulting Business Strategy Consulting, Go-to-Market Strategy Consulting, Operations Consulting, Scientific and Technical Consulting, Financial Consulting, Regulatory Consulting

Data & AI Statistical Analysis, Big Data Analytics, Data Cleaning, Data Insights

Product Development Product Evaluation, Product Validation, Quality Assurance & Control (QA/QC), Concept Development, Product Launch Support, Packaging Design, Prototyping

Work Experience

CEO Owner

The Research Expert

June 2022 - Present

Head of Marketing and Competitive Intelligence

RentPath

June 2017 - March 2022

AVP Market & Competitive Intelligence

AT&T

May 2005 - June 2017

Director of World Wide Market Reserch

Eastman Kodak Co

June 2000 - June 2005

Group Manager of World Wide Market Research

Coca Cola Company

June 1995 - June 2000

Director Market Research

Consumer Packaged Goods - P&G, Kraft, ConAgra

May 1985 - June 1995

Education

MBA

Fordham University

September 1985 - May 1988

BS

University of New Hampshire, Durham - United States

September 1978 - May 1982

Certifications

• Certification details not provided.