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USD 95 /hr
Hire Felipe M.
United Kingdom
USD 95 /hr

Freelance Econometrician & Data Analyst | Expert in causal inference and analytics using R and STATA

Profile Summary
Subject Matter Expertise
Services
Writing Clinical Trial Documentation, Technical Writing
Research Market Research, User Research, Meta-Research, Feasibility Study, Technology Scouting, Fact Checking, Scientific and Technical Research, Systematic Literature Review, Secondary Data Collection
Consulting Business Strategy Consulting, Healthcare Consulting, Scientific and Technical Consulting
Data & AI Predictive Modeling, Statistical Analysis, Data Visualization, Data Cleaning, Data Processing, Data Insights
Product Development Product Evaluation
Work Experience

Research Fellow

University of Surrey

October 2023 - Present

Research Fellow

University of Surrey

October 2023 - Present

Education

PhD in Economics

Queen Mary University of London

September 2019 - December 2023

Certifications
  • Certification details not provided.
Publications
OTHER
Privacy-Enhancing Decentralised Reputation Systems: A Future Of Work Perspective title = {Privacy-Enhancing Decentralised Reputation Systems: A Future Of Work Perspective}, abstract = {Global labour markets face significant disruption from the rapid advance of artificial intelligence (AI) and automation. Digital or gig economy workers, like freelancers and online independent contractors, are more exposed to the disruptive impacts of technological changes due to their flexible working conditions, which often come with flexible contracts, less robust legal agreements and other unstable working conditions. This study explores how gig economy workers benefit from alternative privacy-enhancing decentralised reputation systems and technologies that enable them to manage information like education, certifications, credentials, and professional experience, both by collecting and sharing information with employers. We propose a blockchain framework comprising three components: (1) Self-sovereign identity (SSI) enabling cryptographically secured, portable control over credentials via decentralised storage; (2) Immutable reputation registries leveraging consensus mechanisms to secure tamper-proof work histories; and (3) Privacy-preserving signalling using zero-knowledge proofs (ZKPs) to let workers selectively disclose reputation metrics without revealing sensitive details. We combine Signalling Theory (ST) and the Unified Theory of Acceptance and Use of Technology (UTAUT) to empirically assess real workers' intentions to use this type of decentralised reputation system. Our framework enhances transparency, worker autonomy, and privacy in the digital economy.}, address = {}, author = {Merlano, Felipe and Parry, Glenn Charles and Shehu, Abubakar-Sadiq and Schneider, Steve}, journal = { IET Conference Proceedings}, keywords = {GIG ECONOMY;SELF-SOVEREIGN IDENTITY (SSI);TECHNOLOGY ACCEPTANCE;ZERO KNOWLEDGE PROOF;PRIVACY-PRESERVING}, language = {eng}, subject = {Management Information Systems;Technology Assessment}, year = {2025},.  IET Conference Proceedings.
The Circularity Radar: A digital tool for SMEs to assess circular opportunities title = {The Circularity Radar: A digital tool for SMEs to assess circular opportunities}, abstract = {The transition to more sustainable and circular business models (CMBs) is complex, and small and medium-sized enterprises (SMEs) often struggle with the intricacies and additional costs of achieving sustainability. To address these challenges, we developed an interactive web application – the Circularity Radar – in the open-source language for statistical computing and data visualisation R. We used the Shiny package, which provides desirable features for businesses such as a choice between local or online deployment that preserves data privacy, an interactive interface that allows users to specify the conditions under which computations are executed, and dynamic visualisations rendered through input variables. The Circularity Radar can provide low-cost insights to guide SMEs and practitioners in retail and manufacturing industries in exploring the drivers of their sustainability transition, assessing their situations, and understanding the obstacles they must overcome. Our tool incorporates a digital companion framework that involves seven elements of circularity: sustainable materials, sustainable operations, eco-design, product stewardship, R-terms, strategic organisational positioning, and social aspects. Additionally, the Circularity Radar presents alternative instruments and metrics businesses can use to quantitatively and qualitatively assess their progress regarding CBM implementation.}, address = {}, author = {Merlano, Felipe and Frei, Regina and Zhang, Danni}, doi = {10.1049/icp.2024.3480}, issn = {2732-4494}, journal = {IET Conference ProceedingsVolume 2024, Issue 11: Low-Cost Digital Solutions for Industrial Automation (LoDiSA 2024)}, language = {eng}, number = {11}, pages = {14 - 25}, publisher = {The Institution of Engineering and Technology (IET)}, volume = {2024}, year = {2024}, . IET Conference ProceedingsVolume 2024, Issue 11: Low-Cost Digital Solutions for Industrial Automation (LoDiSA 2024).
REPORT
A Framework for the Circular Economy in Retailing and Manufacturing title = {A Framework for the Circular Economy in Retailing and Manufacturing}, address = {}, author = {Merlano, Felipe and Zhang, Danni}, language = {eng}, publisher = {AICPA & CIMA}, subject = {Business Statistics;Sustainability;Sustainability Management}, year = {2025},.
JOURNAL ARTICLE
Eugenio Felipe Merlano, Regina Frei, Danni Zhang, Ekaterina Murzacheva, Steve Wood (2024). Consumer perspectives on interventions to combat fraudulent product returns in omnichannel fashion retail . International Journal of Physical Distribution & Logistics Management.
Consumer Perspectives on Interventions to Combat Fraudulent Product Returns in Omnichannel Fashion Retail title = {Consumer Perspectives on Interventions to Combat Fraudulent Product Returns in Omnichannel Fashion Retail}, abstract = {<b>Purpose:</b><br>The expansion of online shopping aligned with challenging economic conditions havecontributed to increasing fraudulent retail product returns. Retailers employ numerousinterventions typically determined by embedded perspectives within the company (supplyside) rather than consumer-based assessments of their effectiveness (demand side). Thisstudy aims to understand how customers evaluate counter-fraud measures on opportunisticreturns fraud in the UK. Based on the Fraud Triangle and the Theory of Planned Behaviour,we develop an empirically informed framework to assist retail practice.<br><br><b>Design/methodology/approach:</b><br>We collected 485 valid survey responses about consumer attitudes regarding whichinterventions are effective against different types of returns fraud. First, a principalcomponent section evaluates the policies' effectiveness to identify any policy grouping thatcould help prioritise specific sets of policies. Second, cluster analysis follows a two-stageapproach, where cluster size is determined, and then survey respondents are partitioned intosubgroups based on how similar their beliefs are regarding the effectiveness of anti-fraudpolicies.<br><br><b>Findings:</b><br>We identify policies relating to perceived effectiveness of interventions and create customerprofiles to assist retailers in conceptualising potential opportunistic fraudsters. Our productreturns fraud framework adopts a consumer perspective to capture the perceivedbehavioural control of potential fraudsters. Results suggest effectiveness of different types ofinterventions vary between different types of consumers, which leads to the development ofmanagerial implications to combat the fraud.<br><br><b>Originality/value:</b><br>This study is unique in assessing the perceived effectiveness of a range of interventions basedon data collection and advanced analytics to combat fraudulent product returns inomnichannel retail.<br>}, address = {}, author = {Merlano, F. and Frei, R. and Zhang, D and Murzacheva, E. and Wood, S.}, doi = {10.1108/IJPDLM-02-2024-0082}, issn = {0960-0035}, journal = {International Journal of Physical Distribution & Logistics Management}, keywords = {multichannel retail;omnichannel retail;product returns;returns fraud;returns policy}, number = {10}, pages = {33}, publisher = {Emerald}, volume = {54}, year = {2024}, . International Journal of Physical Distribution & Logistics Management.