Profile Details

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Hire Dr. Peeraya T.

Thailand

USD 120 /hr

Marketing Research & Psychometrics Expert | Consumer Behavior | Academic Writing Specialist

Profile Summary

I hold a PhD in Business Administration with a strong background in marketing, psychometric scale development, and consumer behavior. My research focuses on measurement refinement and behavioral intention modeling. I have published in peer-reviewed journals, specializing in service quality, attitudes, satisfaction, loyalty, trust, and decision-making in consumer behavior. such as theory of planned behavior. With experience teaching marketing, including consumer behavior and service marketing, I have guided students in academic writing and research methodology. My background in philosophy and psychology enhances my ability to analyze consumer decision-making and develop effective psychometric models. I offer services in: ✔ Academic Consulting & Editing (Journal Articles, Research Proposals, Literature Reviews) ✔ Psychometric Scale Development (Measurement Refinement, Literature Reviews) ✔ Marketing & Consumer Behavior Research (Service Quality, Trust, Behavioral Intention, Word of Mouth) Let’s collaborate to enhance your research with precision and depth.

Subject Matter Expertise

• ☆ Technical & Scientific Writing
• ☆ Journal Selection
• ☆ Manuscript & Journal Article Writing
• ☆ White Papers
• ☆ Customer Service
• ☆ Consumer Behavior & Theory
• ☆ Marketing Strategy

Services

• Writing
• Research

Writing Technical Writing, Creative Writing, General Proofreading & Editing, Translation

Research Market Research, Fact Checking, Gap Analysis, Systematic Literature Review

Work Experience

Marketing Research Consultant

SevenTinn Clinic

April 2022 - Present

PhD Researcher

Kasetsart University

August 2016 - July 2023

University Teaching Assistant

Kasetsart University

August 2019 - November 2019

Education

PhD in Business Administration, specializing in Marketing and Consumer Behavior

Kasetsart University

August 2016 - July 2023

Master of Business Administration (MBA), specializing in Strategy and Marketing

Asian Institue of Technology

August 2012 - May 2014

Bachelor of Arts (BA) in Philosophy

Thammasat University - Thailand

August 2009 - April 2012

Certifications

• Using Case Studies to Teach Effectively in Your Classroom

  Emerald Publishing

  March 2022 - March 2022

• How to Write and Get published

  Springer Nature

  October 2021 - October 2021

• Going Beyond the Fundamentals of Journal Publishing Advanced Scientific Writing

  ELSEVIER

  September 2021 - September 2021

• Open Access Publishing 101

  Emerald Services

  August 2021 - August 2021

• Is Research Output Fit for the Future

  Emerald Publishing

  June 2021 - June 2021

Publications

JOURNAL ARTICLE

Peeraya Thongkruer, Sawat Wanarat (2023). The Relationship between Air Travel Service Quality and Factors of Theory of Planned Behavior: Evidence from Low-Cost Airlines in Thailand . Sustainability.

Peeraya Thongkruer, Sawat Wanarat (2021). Logistics service quality: where we are and where we go in the context of airline industry . Management Research Review.

(2020). The mediating role of trust in the leading premium cosmetic clinics in Bangkok: The relationship of the media, trust, and beauty enhancement repurchasing . Kasetsart Journal of Social Sciences.