Profile Details

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USD 70 /hr

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Hire Saman A.

Pakistan

USD 70 /hr

Marketing Analytics (Python,SPSS,KNIME) &Accelerate PhD/MS Thesis (SEM-AMOS/PLS). Expert in Consumer Behaviour Modelling

Profile Summary

I am a Marketing Professor at NUST Business School with over a decade of experience in marketing analytics, big data applications, and consumer behaviour research. Specializing in Python, SPSS, KNIME, and SmartPLS and AMOS for SEM, I help researchers, PhD students, and brands unlock deep consumer insights and accelerate thesis completion with publication-ready analyses.My expertise spans course development and successful supervision of 12 PhDs and 20+ MS/MBA students in marketing/management sciences (with advanced quantitative techniques), digital marketing strategy, and applied research in consumer behaviour related multiple topics. I've designed workflows that cut analysis time by 40% using no-code/low-code tools like KNIME and Power BI, delivering precise customer segmentation, predictive modelling, and behaviour pattern detection. Whether it's structural equation modelling for causal insights or big data mining for market trends, I turn complex datasets into strategic recommendations that drive decisions.Available for freelance projects including data analysis, research consulting, model building, (behaviour related theoretical framework development) and teaching materials (data analysis, research methods, theories and models related to marketing and consumer behaviour especially . Let's collaborate to fast-track your marketing research or business goals, message me for a quick consultation today.

Subject Matter Expertise

• ☆ Statistics
• ☆ Customer Service
• ☆ Sustainable Development

Services

• Writing
• Research
• Consulting
• Data & AI

Writing Technical Writing

Research Market Research, User Research, Scientific and Technical Research, Systematic Literature Review

Consulting Business Strategy Consulting, Scientific and Technical Consulting

Data & AI Predictive Modeling, Statistical Analysis, Image Analysis, Data Visualization, Big Data Analytics, Data Cleaning, Data Insights

Work Experience

Professor

NUST

September 2023 - Present

Associate Professor - Tenure Track System

Air University

August 2018 - September 2023

Assistant Professor

University of Wah

August 2016 - August 2018

Assistant Professor

Al-Khair University

November 2015 - August 2016

Assistant Professor

International Islamic University, Islamabad

January 2015 - November 2015

Assistant Professor

National Defence University

November 2013 - January 2015

Education

Post Doctoral Research Programme (Marketing) (Putra Business School (AACSB))

Universiti Putra Malaysia

2021 - 2022

PhD - Management Sciences (Marketing) (Department of Management Sciences, MAJU Islamabad Campus)

Mohammad Ali Jinnah University

2008 - 2013

Master of Science (Faculty of Management Sciences)

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology

2005 - 2007

Master of Business Administration (Marketing) (Business Management Sciences)

University of Agriculture Faisalabad

1999 - 2001

Bachelor of Science (Mathematic A, B & Statistics (Sciences Department)

University of the Punjab

1994 - 1997

Certifications

• Certification in Business Data Analytics

  NUST

  January 2025 - December 2026

Publications

JOURNAL ARTICLE

Saman Attiq, Hassan Jalil Shah, Jenho Peter Ou, Muhammad Umer, Wing-Keung Wong (2022). Does Inclusive Leadership Improve the Sustainability of Employee Relations? Test of Justice Theory and Employee Perceived Insider Status . Sustainability.

Saman Attiq, Sumia Mumtaz, Amanda M. Y. Chu, Hassan Jalil Shah, Wing-Keung Wong (2022). Habit—Does It Matter? Bringing Habit and Emotion into the Development of Consumer’s Food Waste Reduction Behavior with the Lens of the Theory of Interpersonal Behavior . International Journal of Environmental Research and Public Health.

Saman Attiq, Amanda M. Y. Chu, Rauf I. Azam, Wing-Keung Wong, Sumia Mumtaz (2021). Antecedents of Consumer Food Waste Reduction Behavior: Psychological and Financial Concerns through the Lens of the Theory of Interpersonal Behavior . International Journal of Environmental Research and Public Health.

Saman Attiq, Ka Yin Chau, Shahid Bashir, Muhammad Danish Habib, Rauf I. Azam, Wing-Keung Wong (2021). Sustainability of Household Food Waste Reduction: A Fresh Insight on Youth’s Emotional and Cognitive Behaviors . International Journal of Environmental Research and Public Health.