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Sweden

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PhD Researcher in Sustainable & Nature-Based Tourism | SPSS/SEM Expert | Published Author |

Profile Summary

I am a researcher and academic with a PhD in tourism studies and over seven years of experience in sustainable tourism development, ecotourism, nature protection, and community-based tourism. I currently serve as a Research Associate at the Faculty of Sciences, University of Novi Sad (Department of Geography, Tourism and Hotel Management), and am based in Sweden. My research focuses on the intersection of tourism and sustainability, including geotourism, adventure tourism, biosphere reserves, and protected areas. I have authored and co-authored numerous peer-reviewed publications exploring how tourism can contribute to local community development, environmental awareness, and heritage conservation. In addition to my thematic expertise, I specialize in quantitative social research, particularly in using SPSS, AMOS, and structural equation modeling (SEM) to analyze complex relationships in tourism behavior and community attitudes. I have experience in designing and validating surveys, running statistical models, and producing robust, data-driven insights for policy and practice. I am open to research collaboration, consulting, academic writing, and statistical data analysis in tourism and social sciences.

Subject Matter Expertise

• ★ Ecotourism
• ★ SPSS
• ★ Sustainable Development
• ☆ Data Analysis
• ☆ Data Management
• ☆ Statistics
• ☆ Publishing
• ☆ Community Development
• ☆ User Research
• ☆ Quantitative User Research
• ☆ Market Research

Services

• Writing
• Research
• Data & AI

Writing General Proofreading & Editing

Research Scientific and Technical Research, Systematic Literature Review, Secondary Data Collection

Data & AI Statistical Analysis, Data Processing, Data Insights

Work Experience

Research Associate

University of Novi Sad

September 2022 - Present

Research Trainee

Univerzitet u Novom Sadu Prirodno-Matematicki fakultet

March 2022 - September 2022

Education

PhD Geosciences (Tourism)

University of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management

October 2018 - September 2021

Certifications

• Certification details not provided.

Publications

JOURNAL ARTICLE

Sanja Obradović, Vladimir Stojanović, Svetlana Mirkov Knežević, Dubravka Milić(3922). The importance of local community attitudes for sustainable tourism in protected areas: The case of Tikvara Nature Park, Serbia . Eastern European Countryside. 28. (1). p. 127--153.

Sanja Obradović, Tatjana Pivac, Snežana Besermenji, Aleksandra Tešin(3921). Possibilities for paranormal tourism development in Serbia . Eastern European Countryside. 27. (1). p. 203--233.

Aleksandra Tešin, Sanja Kovačić, Marija Bratić, Sanja Obradović Strålman (2025). Toward Destination Competitiveness: Exploring the Power of Attributes in Shaping Memorable Experiences and its Effect on Tourist Satisfaction and Loyalty . International Journal of Hospitality & Tourism Administration.

Sanja Obradović Strålman (2025). Understanding the emotions of tourists' experience toward national parks: Antecedents of destination loyalty and satisfaction in Serbian national parks . European Journal of Tourism Research.

Sanja Obradović, Vladimir Stojanović (2025). Tourists’ Environmentally Responsible Behaviour - The Case of Ecotourism and Geotourism Destinations in Serbia . Eastern European Countryside.

Sanja Obradović Strålman, Vladimir Stojanović (2025). Breaking boundaries: empowering women for sustainable tourism in Bačko Podunavlje biosphere reserve . Environment, Development and Sustainability.

Sanja Obradović Strålman, Aleksandra Tešin (2025). Beyond the sand: exploring excitement and boredom in coastal vacations . Anatolia.

Nikola Milentijević, Nataša Martić-Bursać, Milena Gocić, Marko Ivanović, Sanja Obradović Strålman, Milana Pantelić, Dragan Milošević, Ljiljana Stričević (2025). Spatio-Temporal Variability of Aridity and Humidity Indices in Bačka (Serbia) . Pure and Applied Geophysics.

Strålman Obradović, Sanja, Nikola Milentijević (2025). Exploring the nexus of tourism development, community perceptions, and sustainability in protected areas . Bulletin of Natural Sciences Research.

Vladimir Stojanovic, Sanja Obradovic-Strålman, Dubravka Milic, Maja Mijatov-Ladicorbic, Jasmina Bukvic (2025). Innovative approaches to sustainable tourism in highland wetlands: insights from community-based initiatives . Journal of the Geographical Institute Jovan Cvijic, SASA.

Aleksandra Tešin, Sanja Kovačić, Sanja Obradović (2024). The experience I will remember: The role of tourist personality, motivation, and destination personality . Journal of Vacation Marketing.

Sanja Obradović (2024). Unveiling the drivers of environmentally responsible behavior in Valjevo, Western Serbia: implications for sustainable urban tourism . GeoJournal.

Sanja Obradović (2024). Sacred Journeys: Exploring Emotional Experiences and Place Attachment in Religious Tourism at Monasteries in Serbia . Religions.

Obradović, Sanja. 2024. "Sacred Journeys: Exploring Emotional Experiences and Place Attachment in Religious Tourism at Monasteries in Serbia" Religions 15, no. 6: 654. https://doi.org/10.3390/rel15060654 .

Sanja Obradović (2024). Sacred Journeys: Exploring Emotional Experiences and Place Attachment in Religious Tourism at Monasteries in Serbia . Religions.

Obradović, S., Stojanović, V., Milić, D. et al. Wise use of wetlands trough community based sustainable tourism development. Wetlands Ecol Manage (2024). https://doi.org/10.1007/s11273-024-09978-z .

Vladimir Stojanović, Maja Mijatov-Ladičorbić, Lazar Lazić, Milana Pantelić, Sanja Obradović-Strålman, Aleksandra Dragin, S. (2024). Direct contact with nature and online perspective: Does it make a difference in environmental attitudes regarding the nature conservation challenges in Serbia? . Geographica Pannonica.

Nikola Milentijević, Milana Pantelić, Sanja Obradović, Mirjana Radulović, Dušan Ristić, Vladimir Stojanović, Dragan Dolinaj (2024). Water quality evaluation of the Danube River basin in Bačka (northern Serbia) using multivariate statistical techniques . Geografie.

Sanja Obradović, Vladimir Stojanović, Tin Lukić (2023). Geotourism and Local Communities: Measuring Residents’ Attitudes Toward Sustainable Tourism in the Fruška Gora National Park . Geoheritage.

Abdullah Uslu, Emrullah Erul, José António C. Santos, Sanja Obradović, Margarida Custódio Santos (2023). Determinants of Residents’ Support for Sustainable Tourism Development: An Empirical Study in Midyat, Turkey . Sustainability.

Vladimir Stojanović, Maja Mijatov Ladičorbić, Aleksandra S. Dragin, Marija Cimbaljević, Sanja Obradović, Dragan Dolinaj, Tamara Jovanović, Anđelija Ivkov-Džigurski, Jelena Dunjić, Milena Nedeljković Knežević, et al. (2023). Tourists’ Motivation in Wetland Destinations: Gornje Podunavlje Special Nature Reserve Case Study (Mura-Drava-Danube Transboundary Biosphere Reserve) . Sustainability.

Vladimir Stojanović, Maja Mijatov Ladičorbić, Aleksandra S. Dragin, Marija Cimbaljević, Sanja Obradović, Dragan Dolinaj, Tamara Jovanović, Anđelija Ivkov-Džigurski, Jelena Dunjić, Milena Nedeljković Knežević, et al. (2023). Tourists’ Motivation in Wetland Destinations: Gornje Podunavlje Special Nature Reserve Case Study (Mura-Drava-Danube Transboundary Biosphere Reserve) . Sustainability.

Sanja Obradović, Aleksandra Tešin (2023). Mountain winter getaways: Excitement versus boredom . Journal of Outdoor Recreation and Tourism.

Abdullah Uslu, Emrullah Erul, José António C. Santos, Sanja Obradović, Margarida Custódio Santos (2023). Determinants of Residents’ Support for Sustainable Tourism Development: An Empirical Study in Midyat, Turkey . Sustainability.

Sanja Obradović, Aleksandra Tešin (2023). Local Communities’ Perceptions of Tourism Planning in Natural Areas . Tourism and Hospitality.

Sanja Obradović, Aleksandra Tešin (2023). Local Communities’ Perceptions of Tourism Planning in Natural Areas . Tourism and Hospitality.

Sanja Obradović, Vladimir Stojanović, Dubravka Milić (2023). The Importance of Understanding Local Community Attitudes and Perceptions Regarding Nature Conservation . Wetlands.

Sanja Obradović, Vladimir Stojanović, Aleksandra Tešin, Ivan Šećerov, Milana Pantelić, Dragan Dolinaj (2022). Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior . Sustainability.

Sanja Obradović, Vladimir Stojanović, Svetlana Mirkov Knežević, Dubravka Milić (2022). The importance of local community attitudes for sustainable tourism in protected areas: The case of Tikvara Nature Park, Serbia . Eastern European Countryside.

M. Pantelić, D. Dolinaj, S. Savić, D. Milošević, Sanja Obradović, I. Leščešen, M. Ogrin, D. Ogrin, K. Glojek, T. Trobec(2022). Physical-Chemical Water Quality Study of the Sava River in Serbia Using the Statistical and Factor Analysis . Water Resources. 49. (6). p. 1048--1058. Pleiades Publishing Ltd

Sanja Obradović, Vladimir Stojanović, Aleksandra Tešin, Ivan Šećerov, Milana Pantelić, Dragan Dolinaj (2022). Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior . Sustainability.

Sanja Obradović, Vladimir Stojanović(2022). Measuring residents’ attitude toward sustainable tourism development: a case study of the Gradac River gorge, Valjevo (Serbia) . Tourism Recreation Research. 47. (5-6). p. 499--511. Informa {UK} Limited

Measuring residents’ attitude toward sustainable tourism development: a case study of the Gradac River gorge, Valjevo (Serbia) <head> <META HTTP-EQUIV="Refresh" CONTENT="0;URL=/servlet/useragent"> </head> . Tourism Recreation Research.

Aleksandra Tešin, Tatjana Pivac, Snežana Besermenji, Sanja Obradović(2022). Exploring the influence of Instagram on travel destination choice . The European Journal of Applied Economics. 19. (1). p. 66--80. Centre for Evaluation in Education and Science ({CEON}/{CEES})

Sanja Obradović, Aleksandra Tešin(2022). Hiking in the COVID-19 era: motivation and post-outbreak intentions . Journal of Sport & Tourism. p. 1--18. Informa {UK} Limited

Vladimir Stojanović, Jadranka Delić, Ranko Perić, Jelena Dunjić, Sanja Obradović(2022). Developing ecological indicators of sustainable tourism in new protected areas: A case study of saline steppe and forest steppehabitats in Serbia . Turizam. 26. (2). p. 90--104. Centre for Evaluation in Education and Science ({CEON}/{CEES})

Sanja Obradović(2022). Developing ecological indicators of sustainable tourism in new protected areas: A case study of saline steppe and forest steppehabitats in Serbia . Turizam. 26. (2). p. 90--104. Centre for Evaluation in Education and Science ({CEON}/{CEES})

Obradović S.,Pivac T.,Besermenji S. and Tešin A. (2021) Possibilities for paranormal tourism development in Serbia. Eastern European Countryside, Vol.27 (Issue 1), pp. 203-233. https://doi.org/10.12775/eec.2021.008 .

Vladimir Stojanović, Dubravka Milić, Sanja Obradović, Jovana Vanovac, Dimitrije Radišić (2021). The role of ecotourism in community development: The case of the Zasavica Special Nature Reserve, Serbia . Acta geographica Slovenica.

Vladimir Stojanović, Dubravka Milić, Sanja Obradović, Jovana Vanovac, Dimitrije Radišić(2021). The role of ecotourism in community development: The case of the Zasavica Special Nature Reserve, Serbia . Acta geographica Slovenica. 61. (2). p. 171--186. The Research Center of the Slovenian Academy of Sciences and Arts / Znanstvenoraziskovalni center Slovenske akademije znanosti in umetnosti ({ZRC} {SAZU})

The role of ecotourism in community development: The case of the Zasavica Special Nature Reserve, Serbia Stojanović V, Milić D, Obradović S, Vanovac J, Radišić D. The role of ecotourism in community development: The case of the Zasavica Special Nature Reserve, Serbia. AGS [Internet]. 2021Dec.1 [cited 2021Dec.1];61(2):171-86. Available from: https://ojs.zrc-sazu.si/ags/article/view/9411 . Acta geographica Slovenica.

Sanja Obradović, Tatjana Pivac, Snežana Besermenji, Aleksandra Tešin (2021). Possibilities for paranormal tourism development in Serbia . Eastern European Countryside.

Sanja Obradović, Vladimir Stojanović, Sanja Kovačić, Tamara Jovanovic, Milana Pantelić, Miroslav Vujičić(2021). Assessment of residents’ attitudes toward sustainable tourism development - A case study of Bačko Podunavlje Biosphere Reserve, Serbia . Journal of Outdoor Recreation and Tourism. 35. p. 100384. Elsevier {BV}

Sanja Obradović, Vladimir Stojanović, Sanja Kovačić, Tamara Jovanovic, Milana Pantelić, Miroslav Vujičić(2021). Assessment of residents’ attitudes toward sustainable tourism development - A case study of Bačko Podunavlje Biosphere Reserve, Serbia . Journal of Outdoor Recreation and Tourism. 35. p. 100384. Elsevier {BV}

Vladimir Stojanović, Maja Mijatov, Jelena Dunjić, Lazar Lazić, Aleksandra Dragin, Dubravka Milić, Sanja Obradović(2021). Ecotourism impact assessment on environment in protected areas of Serbia: A case study of Gornje Podunavlje Special nature Reserve . Geographica Pannonica. 25. (3). p. 157--167. Centre for Evaluation in Education and Science ({CEON}/{CEES})

Sanja Obradović, Aleksandra Tešin, Tamara Božović, Dragan Milošević (2021). Residents’ perceptions of and satisfaction with tourism development: A case study of the Uvac Special Nature Reserve, Serbia . Tourism and Hospitality Research.

Ecotourism impact assessment on environment in protected areas of Serbia: A case study of Gornje Podunavlje Special nature Reserve @article{2021, doi = {10.5937/gp25-32288}, url = {https://doi.org/10.5937%2Fgp25-32288}, year = 2021, publisher = {Centre for Evaluation in Education and Science ({CEON}/{CEES})}, volume = {25}, number = {3}, pages = {157--167}, author = {Vladimir Stojanovi{\'{c}} and Maja Mijatov and Jelena Dunji{\'{c}} and Lazar Lazi{\'{c}} and Aleksandra Dragin and Dubravka Mili{\'{c}} and Sanja Obradovi{\'{c}}}, title = {Ecotourism impact assessment on environment in protected areas of Serbia: A case study of Gornje Podunavlje Special nature Reserve}} . Geographica Pannonica.

Aleksandra Te{\v{s}}in and Sanja Kova{\v{c}}i{\'{c}} and Tatjana Pivac and Miroslav D. Vuji{\v{c}}i{\'{c}} and Sanja Obradovi{\'{c}}(2020). From children to seniors: is culture accessible to everyone? . International Journal of Culture, Tourism and Hospitality Research. ahead-of-print. (ahead-of-print). Emerald

Sanja Obradović, Milana Pantelić, Vladimir Stojanović, Aleksandra Tešin, Dragan Dolinaj(2020). Danube water quality and assessment on ecotourism in the biosphere reserve ‘Bačko Podunavlje’ in Serbia . Water Supply. 20. (4). p. 1215--1228. {IWA} Publishing

(2020). Danube water quality and assessment on ecotourism in the biosphere reserve ‘Bačko Podunavlje’ in Serbia . Water Supply.

Aleksandra Tesin, Sanja Kovacic, Tamara Jovanovic, Miroslav Vujicic, D., Sanja Obradovic (2020). Ecotourism constraints: What prevents domestic tourists in Serbia from visiting eco-destinations? . Journal of the Geographical Institute Jovan Cvijic, SASA.

Tešin, A., Kovačić, S., Pivac, T., Vujičić, M.D., Obradović, S.(2020). From children to seniors: is culture accessible to everyone? . International Journal of Culture, Tourism, and Hospitality Research.

Obradović, S., Tešin, A., Božović, T., Milošević, D.(2020). Residents’ perceptions of and satisfaction with tourism development: A case study of the Uvac Special Nature Reserve, Serbia . Tourism and Hospitality Research.

Obradović, S., Pantelić, M., Stojanović, V., Tešin, A., Dolinaj, D.(2020). Danube water quality and assessment on ecotourism in the biosphere reserve 'Bačko Podunavlje' in Serbia . Water Science and Technology: Water Supply. 20. (4). p. 1215-1228.

CONFERENCE PAPER

27. Milentijević, N. Pantelić, M., Ivanović, M., Obradović, S., Gocić, M., Martić-Bursa, N. (2024). SPATIO-TEMPORAL VARIABILITY OF ARIDITY BASED ON RAINFALL ANOMALY INDEX: CASE STUDY OF BAČKA (NORTHERN SERBIA) – KONFERENCIJA - ПРОСТОРНО-ВРЕМЕНСКА ВАРИЈАБИЛНОСТ АРИДНОСТИ НА ОСНОВУ ИНДЕКСА АНОМАЛИЈА ПАДАВИНА: СТУДИЈА СЛУЧАЈА БАЧКЕ (СЕВЕРНА СРБИЈА). VI Конгрес географа Србије са међународним учешћем "Quo vadis geographia"? У сусрет новим географским хоризонтима, Златибор, 29-31, август 2024. Године. ISBN 978-86-6283-154-5 .

Nikola Milentijević, Milana Pantelić, Marko Ivanović, Sanja Obradović, Milena Gocić, Nataša Martić-Bursać (2024). Spatio-temporal variability of aridity based on rainfall anomaly index: Case study of Bačka (Northern Serbia) .

Aleksandra Tešin, Djordjije Vasiljević, Sanja Obradović (2023). UNESCO GLOBAL GEOPARK DJERDAP: TOWARD SUSTAINABLE FUTURE . International Scientific Conference "Tourism for Sustainable Future".

Sanja Obradović, Aleksandra Tešin (0000-0002-9369-8844) (2021). Local community perception toward impacts of tourism development and support for future development. International scientific conference: "Tourism and the global crises“ Veliko Tarnovo, Bulgaria.

Aleksandra Tešin (0000-0002-9369-8844), Ivana Blešić, Sanja Obradović (2021). The impact of customer verbal aggression on hotel employees. International Scientific conference "Tourism and the Global Crises" Veliko Tarnavo,Bulgaria.

CONFERENCE ABSTRACT

Milana Pantelić, Dragan Dolinaj, Vladimir Stojanović, Mirjana Radulović, Sanja Obradović (2023). Effects of Air Temperature Fluctuations on Sava River Water Quality in Serbia. International Conference on Hydro-Climate Extremes and Society, 27-29th June 2023.

Milana Pantelić, Nikola Milentijević, Sanja Obradović, Mirjana Radulović, Vladimir Stojanović (2022). WATER QUALITY ASSESSMENT OF DANUBE IN REGION OF BAČKA (NORTHERN SERBIA) AND ITS IMPACT ON TOURISM SUSTAINABILITY. International Conference "Contemporary trends in Tourism and Hospitality".

Sanja Obradović, Vladimir Stojanović, Milana Pantelić, Jelena Dunjić (2021). Ecological-educational trails in the function of interpretation natural values in the Special Nature Reserve „Gornje Podunavlje“ . THE 5th SERBIAN CONGRESS OF GEOGRAPHERS “INNOVATIVE APPROACH AND PERSPECTIVES OF THE APPLIED GEOGRAPHY” Novi Sad, Serbia.

Sanja Obradović (2020). The application of tourism impact attitude scale (TIAS): The case study of Tara National Park, Serbia. The Academics World 954th International Conference on Science, Social Science and Economics (IC3SE) Tokyo, Japan.

Sanja Obradović, Vladimir Stojanović (2020). Application of sustainable tourism attitude scale (SUS-TAS): The case study of River Gradac gorge, Serbia. The Academics World 917th International Conference on Environmental Science and Development (ICESD) Plovdiv, Bulgaria.

Dragan Dolinaj, Milana Pantelić, Igor Leščešen, Sanja Obradović, Nikola Milentijević (2019). Assessment of the Danube River water quality at the entry point in Serbia (Bezdan) and tourism. Contemporary Trends in Tourism and Hospitality 2019.

Sanja Obradović, Milana Pantelić, Dragan Dolinaj, Vladimir Stojanović, Igor Leščešen (2019). Assessment of the surface water quality and ecotourism in the Biosphere Reserve "Bačko Podunavlje" (Serbia). Contemporary Trends in Tourism and Hospitality – CTTH 2019.