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Hire Dr. Roopali B.

Denmark

USD 45 /hr

Freelance quantitative researcher with strong academic writing skills.

Profile Summary

An experienced quantitative researcher with expertise in psychology, decision-making, designing behavioral interventions. I am passionate about asking the right questions of the data and developing meaningful insights. I enjoy working with the following: - Data analysis - Meta-analysis - Bibliometrics - Designing and implementing online studies - Quantitative research methods - Designing surveys using qualtrics, prolific - Academic writing for peer reviewed journals (my publications: https://scholar.google.com/citations?user=aTyoJaQAAAAJ&hl=en)

Subject Matter Expertise

• ☆ Statistics
• ☆ Survey Design
• ☆ Cognitive Science
• ☆ Social Psychology
• ☆ Python
• ☆ R
• ☆ Survey Design & Methodology
• ☆ Manuscript & Journal Article Writing

Services

• Writing
• Research
• Consulting
• Data & AI

Writing Technical Writing, General Proofreading & Editing

Research Meta-Research, Gray Literature Search, Scientific and Technical Research, Systematic Literature Review

Consulting Operations Consulting, Scientific and Technical Consulting

Data & AI Statistical Analysis, Data Visualization, Data Cleaning, Data Insights

Work Experience

Postdoc

Copenhagen Business School

January 2023 - Present

Aarhus University

- July 2022

Postdoc

Aarhus University

September 2021 - June 2022

PhD

Aarhus Universitet School of Business and Social Sciences

September 2018 - September 2021

Education

PhD

Aarhus School of Business - Denmark

September 2018 - September 2021

Masters Cognitive Science (Psychology)

National Research University Higher School of Economics

August 2016 - July 2018

Bachelors

Delhi University

August 1997 - July 2000

Certifications

• Project Management Professional

  Project Management Institute

  November 2014 - Present

Publications

JOURNAL ARTICLE

Roopali Bhatnagar, Tobias Otterbring, Michal Folwarczny(2024). Selecting the special or choosing the common? . The Journal of Social Psychology. 164. (2). p. 244--250. Routledge

A meta-analysis on the effect of attention on choice @article{bdda9a6bdf1d458fbe920acd1616f241, title = "A meta-analysis on the effect of attention on choice", author = "Roopali Bhatnagar and Orquin, {Jacob Lund}", year = "2022", month = oct, doi = "10.1037/xge0001204", language = "English", volume = "151", pages = "2265--2283", journal = "Journal of Experimental Psychology: General", issn = "0096-3445", publisher = "American Psychological Association", number = "10", } . Journal of Experimental Psychology: General.

Touch, threats, and transactions @article{3c00502ffaf24d629b2f60c344a6cb71, title = "Touch, threats, and transactions: Pandemic influences on consumer responses and the mediating role of touch likelihood when shopping for fruits and vegetables", abstract = "The COVID-19 pandemic has influenced consumer behavior in numerous ways. Most of the public health measures have centered around minimizing social contact and physical touch. In the present study, we investigate the impact of such touch restrictions, introduced during the pandemic, on consumers{\textquoteright} shopping responses and payment preferences in the context of a perishable food category amenable to tactile evaluation (fresh fruits and vegetables). The study used a single-factor between-subjects design (during vs. before the COVID-19 pandemic), with the data collected in a scenario-based online experiment from a sample of 729 participants. The results revealed significantly less favorable shopping responses during (vs. before) the pandemic in terms of purchase likelihood, satisfaction levels, and purchase confidence. Touch likelihood mediated the link between pandemic condition and shopping responses, such that participants in the pandemic condition reported a significantly lower touch likelihood of fresh fruits and vegetables than their counterparts in the pre-pandemic condition, which ultimately resulted in less favorable shopping responses. Participants in the pandemic condition also reported a decreased preference for tangible payment options (cash), with a corresponding increase in preferences for contactless payment methods (credit card or mobile payment). These findings contribute to our understanding of whether and how tactile aspects may influence consumers{\textquoteright} shopping responses, offering important implications for retailers and people working in the food industry.", keywords = "COVID-19, Touch likelihood, Grocery shopping, Payment preferences, Consumer behavior", author = "Tobias Otterbring and Roopali Bhatnagar", year = "2022", month = apr, doi = "10.1016/j.foodqual.2021.104461", language = "English", volume = "97", journal = "Food Quality and Preference", issn = "0950-3293", publisher = "Elsevier Ltd", } . Food Quality and Preference.

Positive gender congruency effects on shopper responses @article{6238a630cead498da4116a7f9c6be93c, title = "Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture", abstract = "This field study examined how customer-employee interactions are affected by the congruency between an employee's gender and the perceived gender image of the consumption context in one of the most gender equal cultures in the world (Scandinavia). Mystery shoppers had a service encounter with an employee across a set of physical commercial settings that were classified according to their gender image. The mystery shoppers noted the gender of the employee, provided employee evaluations, and indicated word-of-mouth (WOM) ratings. Shoppers who had a gender congruent service encounter (e.g., a female employee in a “feminine” consumption context) reported more favorable employee evaluations and WOM ratings than shoppers who had a gender incongruent service encounter (e.g., a female employee in a “masculine” consumption context), with the impact of gender congruency on WOM ratings mediated by employee evaluations, particularly with respect to competence inferences. These findings highlight the ethical dilemma of a positive gender congruency effect, as it can generate superior consumer responses but also risks resulting in gender occupational segregation.", keywords = "Congruency, Employee evaluations, Femininity, Gender, Gender equality, Gendered marketing, Masculinity, Processing fluency, Stereotypes, Word-of-mouth", author = "Tobias Otterbring and Roopali Bhatnagar and Peter Samuelsson and Sylvie Borau", note = "Publisher Copyright: {\textcopyright} 2021 The Author(s)", year = "2021", month = nov, doi = "10.1016/j.jretconser.2021.102738", language = "English", volume = "63", journal = "Journal of Retailing and Consumer Services", issn = "0969-6989", publisher = "Elsevier Ltd", } . Journal of Retailing and Consumer Services.

DISSERTATION THESIS

Metacognition in Consumer Decision-Making @phdthesis{049804e218b54e53b462bd5385832a6c, title = "Metacognition in Consumer Decision-Making", author = "Roopali Bhatnagar", year = "2021", month = dec, language = "English", publisher = "{\AA}rhus Universitet", } .