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Contact Rogerio R.

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Profile Details

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Hire Rogerio R.

Brazil

USD 200 /hr

Senior commercial executive, strategic mindset and global expertise

Profile Summary

I’m a senior professional, with more than 20 years of experience, in executive positions, in the commercial area, in many different companies, from promising startups to renowned global corporations like Pernod Ricard, Diageo, Carrefour, Unilever, Stella Barros Turismo, on a variety of markets such as food, beverage, hygiene, beauty, retail and services. During my career I had Latin America and Global responsibilities.
Throughout my career I held international responsibilities, leading functional teams and projects in England, France, Argentina, Uruguay, Chile, Peru and Mexico.
Lifelong learning. I hold a degree in Production Engineering from Escola Politécnica (POLI) at Universidade de São Paulo (USP), with specialization in Business Administration with an emphasis on Strategy and Marketing from FGV, and a master’s degree in administration addressing the theme of digital business models. During my career, I took several development courses including: Advanced Management Program (PGA) - Fundação Dom Cabral and INSEAD, Leadership and Group Facilitation, High-Performance Coaching, Breakthrough Global Executive, Breakthrough Performance Thinking, Negotiation Techniques, Strategic Pricing, Decision Making, and Conflict Management.
I am a guest lecturer in MBA programs, teaching Commercial Strategy, Trade Marketing, Strategic Pricing and other business-related disciplines.
Additionally, I am an angel investor and startup mentor at Poli Angels, and I serve on startup advisory boards. Co-founder of Progressus, a consulting and training company specialized on the commercial area.
Functional Capabilities
As an executive I developed functional capabilities such as: developing and implementing sales and channel strategies, that align commercial objectives with business objectives; go-to-market/route-to-market (RTM) strategies; commercial planning; key account management (KAM); Joint Business Plan (JPB); trade marketing (roles and responsibilities, organizational structure, operating model, development and rituals); e-commerce; distributor management and development; sales processes; commercial cycle; Sales and Operations Planning (S&OP) process; data-driven commercial intelligence using artificial intelligence; sales team training; trade terms management, Revenue Growth Management (RGM), customer profitability and pricing.
I carried out several projects as a consultant, among them: go-to-market for automotive spare parts, consumer electronics, and beer companies, M&A in the educational market, and a start-up project for a food company. Throughout my career, I have acquired experience in mergers and acquisitions (M&A), spin-off, start-ups, turnaround, and project management of complex and multidisciplinary projects.
Soft Skills
During my professional journey, I have acquired and developed soft skills by a combination of professional experiences, continuous learning, and self-reflection.
My soft skills in project and business development include: Strong business acumen; strategic approach; problem- solving skills; constant pursuit of customized, creative, and implementable solutions, tailored to each client's needs; analytical skills; data-driven recommendations and decision-making; results-oriented; teamwork and collaborative work with client teams; objective communication, clearly and effectively conveying information; ability to align a project's different stakeholders and flexibility, adapting to the different project situations.
Fluency in English, Spanish, and Italian.

Subject Matter Expertise

Services

Consulting

Consulting Business Strategy Consulting, Go-to-Market Strategy Consulting

Work Experience

Partner/Consultant

Progressus

August 2021 - Present

Sócio Consultor

Progressus Soluções em Negócios

August 2021 - Present

Commercial Director

Pernod Ricard

August 2013 - July 2021

Diretor Comercial

Pernod Ricard

August 2013 - July 2021

Partner/Consultant

Progressus

September 2011 - July 2013

Sócio Consultor

Progressus Soluções em Negócios

August 2011 - July 2013

Commercial Director

Diageo

May 2003 - August 2011

Diretor Comercial

DIAGEO

May 2003 - July 2011

Diretor de Supply Chain

DIAGEO

May 2002 - April 2003

Supply Chain Director

Diageo

May 2002 - April 2003

Supply Chain Director

Carrefour

April 2001 - May 2002

Diretor de Supply Chain

Carrefour

April 2001 - May 2002

Education

Mestrado Strictu Senso (Administração Empresas)

Universidade Presbiteriana Mackenzie

February 2021 - February 2023

MSc Business Administration

Universidade Presbiteriana Mackenzie

February 2021 - December 2022

Especialista (Administração Empresas)

Fundação Getulio Vargas

August 1988 - December 1990

Master in Business Administration

Fundação Getúlio Vargas

August 1987 - December 1990

Bachelor of Engineering (BEng)

Escola Politécnica (USP)

February 1982 - December 1987

Graduação (Engenharia de Produção)

Universidade de São Paulo Escola Politécnica

March 1982 - July 1987

Certifications

Certification details not provided.

Publications

CONFERENCE PAPER

Rogerio Reis, Meirelles, Dimária (2022). Interfaces Digitais e Criação de valor: Uma Proposta de Abordagem Conceitual no Varejo Alimentar. VI Fórum Mackenzie de Liberdade Econômica - Universidade Presbiteriana Mackenzie.

Meirelles; Dimária, Reis, Rogerio (2022). O Empreendedor e a Inovação de Modelo de Negócios - Chaves para Sustentabilidade das PMEs - Um Estudo De Caso Exploratório Longitudinal. COVIBRA.

DISSERTATION THESIS

Rogerio Reis Criação de Valor das Interfaces Digitais em Lojas, Um Estudo Exploratório no Setor de Varejo Alimentar na Cidade De São Paulo.

level-one heading

Senior commercial executive, strategic mindset and global expertise

Partner/Consultant

Progressus

Sócio Consultor

Progressus Soluções em Negócios

Commercial Director

Pernod Ricard

Diretor Comercial

Pernod Ricard

Partner/Consultant

Progressus

Sócio Consultor

Progressus Soluções em Negócios

Commercial Director

Diageo

Diretor Comercial

DIAGEO

Diretor de Supply Chain

DIAGEO

Supply Chain Director

Diageo

Supply Chain Director

Carrefour

Diretor de Supply Chain

Carrefour

Mestrado Strictu Senso (Administra&#231;&#227;o Empresas)

Universidade Presbiteriana Mackenzie

MSc Business Administration

Universidade Presbiteriana Mackenzie

Especialista (Administra&#231;&#227;o Empresas)

Fundação Getulio Vargas

Master in Business Administration

Fundação Getúlio Vargas

Bachelor of Engineering (BEng)

Escola Politécnica (USP)

Graduação (Engenharia de Produ&#231;&#227;o)

Universidade de São Paulo Escola Politécnica

Mestrado Strictu Senso (Administração Empresas)

Especialista (Administração Empresas)

Graduação (Engenharia de Produção)