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Profile Details
Subject Matter Expertise
Services
Research
Market Research,
User Research,
Fact Checking,
Gray Literature Search,
Scientific and Technical Research,
Systematic Literature Review,
Secondary Data Collection
Data & AI
Predictive Modeling,
Statistical Analysis,
Image Analysis,
Algorithm Design-Non ML,
Algorithm Design-ML,
Data Visualization,
Big Data Analytics,
Text Mining & Analytics,
Data Mining,
Data Cleaning,
Data Processing,
Data Insights
Work Experience
Professor & Chair
University of South Alabama
August 2021 - Present 
Professor
University of Alabama in Huntsville
August 2011 - August 2021
Education
PhD
Louisiana state university
August 2006 - May 2010
Certifications
Publications
JOURNAL ARTICLE
Pavica Sheldon, Silvana Melissa Romero Saletti, Stephan Van den Broucke, Joël Billieux, Laurent Karila, Daria J. Kuss, José Manuel Rivera Espejo, Cathryne P. Lang, Melanie J. Zimmer-Gembeck, Palmyra Zollo, et al. (2023). Development, psychometric validation, and cross-cultural comparison of the “Instagram Motives Questionnaire” (IMQ) and the “Instagram Uses and Patterns Questionnaire” (IUPQ) . Journal of Behavioral Addictions.
Pavica Sheldon, Mary Grace Antony, Britney Sykes(2021). Predictors of Problematic Social Media Use: Personality and Life-Position Indicators . Psychological Reports. p. 003329412093470. {SAGE} Publications
Sheldon, Pavica and Antony, Mary Grace and Charoensap-Kelly, Piyawan and Morgan, Sarah and Weldon, Laina(2021). Media and interpersonal channels uses and preferences during the COVID-19 pandemic: The case of the United States, Thailand, and Croatia. Heliyon. p. e07555. Elsevier
Sheldon, Pavica and Antony, Mary Grace and Ware, Lynn Johnson(2021). Baby Boomers' use of Facebook and Instagram: uses and gratifications theory and contextual age indicators. Heliyon. 7. (4). p. e06670. Elsevier
Sheldon, Pavica and Antony, Mary Grace and Sykes, Britney(2021). Predictors of problematic social media use: personality and life-position indicators. Psychological Reports. 124. (3). p. 1110--1133. SAGE Publications Sage CA: Los Angeles, CA
Sheldon, Pavica and Antony, Mary Grace and Sealy, Mary(2021). Thou Shalt Forgive Thy Friend: How Religion Influences Forgiveness Among Friends. Journal of Communication & Religion. 44. (1).
Sheldon, Pavica and Herzfeldt, Erna and Rauschnabel, Philipp A(2020). Culture and social media: the relationship between cultural values and hashtagging styles. Behaviour & Information Technology. 39. (7). p. 758--770. Taylor \& Francis
Sheldon, P., Herzfeldt, E., Rauschnabel, P.A.(2020). Culture and social media: the relationship between cultural values and hashtagging styles . Behaviour and Information Technology. 39. (7). p. 758-770.
Sheldon, P., Antony, M.G., Sykes, B.(2020). Predictors of Problematic Social Media Use: Personality and Life-Position Indicators . Psychological Reports.
Antony, M.G., Sheldon, P.(2019). “Is the friendship worth keeping:” Gender differences in communicating forgiveness in friendships . Communication Quarterly. 67. (3). p. 291-311.
Rauschnabel, P.A., Sheldon, P., Herzfeldt, E.(2019). What motivates users to hashtag on social media? . Psychology and Marketing. 36. (5). p. 473-488.
Sheldon, P., Antony, M.G.(2019). Forgive and Forget: A Typology of Transgressions and Forgiveness Strategies in Married and Dating Relationships . Western Journal of Communication. 83. (2). p. 232-251.
Sheldon, Pavica and Antony, Mary Grace(2019). Forgive and forget: a typology of transgressions and forgiveness strategies in married and dating relationships. Western Journal of Communication. 83. (2). p. 232--251. Routledge
Sheldon, Pavica and Newman, Megan(2019). Instagram and american teens: understanding motives for its use and relationship to excessive reassurance-seeking and interpersonal rejection. The Journal of Social Media in Society. 8. (1). p. 1--16.
Rauschnabel, Philipp A and Sheldon, Pavica and Herzfeldt, Erna(2019). What motivates users to hashtag on social media?. Psychology & Marketing. 36. (5). p. 473--488. Wiley Online Library
Antony, Mary Grace and Sheldon, Pavica(2019). “Is the friendship worth keeping:” Gender differences in communicating forgiveness in friendships. Communication Quarterly. 67. (3). p. 291--311. Taylor \& Francis
Sheldon, P.(2018). Emergency Alert Communications on College Campuses: Understanding Students’ Perceptions of the Severity of a Crisis and Their Intentions to Share the Alert With Parents and Friends . Western Journal of Communication. 82. (1). p. 100-116.
Sheldon, Pavica(2018). Emergency alert communications on college campuses: Understanding students’ perceptions of the severity of a crisis and their intentions to share the alert with parents and friends. Western journal of communication. 82. (1). p. 100--116. Routledge
Tisdale, Latoya and Sheldon, Pavica(2018). Female flirting cues and male perception. American Communication Journal. 19. (2). p. 1--11.
Sheldon, Pavica and Antony, Mary Grace(2018). Sharing emergency alerts on a college campus: How gender and technology matter. Southern Communication Journal. 83. (3). p. 167--178. Taylor \& Francis
Tisdale, L., Sheldon, P.(2018). Female flirting cues and male perception . American Communication Journal. 20. (2). p. 1-11.
Sheldon, P., Antony, M.G.(2018). Sharing Emergency Alerts on a College Campus: How Gender and Technology Matter . Southern Communication Journal. 83. (3). p. 167-178.
Pavica Sheldon, Philipp A. Rauschnabel, Mary Grace Antony, Sandra Car(2017). A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use . Computers in Human Behavior. 75. p. 643--651. Elsevier {BV}
Sheldon, Pavica and Rauschnabel, Philipp A and Antony, Mary Grace and Car, Sandra(2017). A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use. Computers in human behavior. 75. p. 643--651. Elsevier
Sheldon, P., Rauschnabel, P.A., Antony, M.G., Car, S.(2017). A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use . Computers in Human Behavior. 75. p. 643-651.
Bryant, K., Sheldon, P.(2017). Cyber dating in the age of mobile apps: Understanding motives, attitudes, and characteristics of users . American Communication Journal. 19. (2). p. 1-15.
Bryant, Katherine and Sheldon, Pavica(2017). Cyber dating in the age of mobile apps: Understanding motives, attitudes, and characteristics of users. American Communication Journal. 19. (2).
Pavica Sheldon, Katherine Bryant(2016). Instagram: Motives for its use and relationship to narcissism and contextual age . Computers in Human Behavior. 58. p. 89--97. Elsevier {BV}
Sheldon, P.(2016). Facebook Friend Request: Applying the Theory of Reasoned Action to Student-Teacher Relationships on Facebook . Journal of Broadcasting and Electronic Media. 60. (2). p. 269-285.
Sheldon, Pavica and Bryant, Katherine(2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in human Behavior. 58. p. 89--97. Elsevier
Atkin, David and Beaty, Bart and Bolsover, Gillian and Boromisza, David and Bresnahan, Mary and Brummans, Boris and Bruno, Cosima and Buzzanell, Patrice M and Cable, Jonatha and Cantrill, James and others(2016). On Monday 12 July 05: 00--21: 00 GMT, we’ll be making some site updates on Taylor & Francis Online. You’ll still be able to search, browse and read our articles, where access rights already apply, but registration, purchasing, activation of tokens, eprints and other features of Your Account will be unavailable during this scheduled release. Chinese Journal of Communication. 9. (4).
Sheldon, Pavica and Foster, Cora(2016). " If She is that Big, She Can Cook": Comparison Between White and Black Young Adults' Body Image Concerns. Florida Communication Journal. 44. (2).
Sheldon, P., Bryant, K.(2016). Instagram: Motives for its use and relationship to narcissism and contextual age . Computers in Human Behavior. 58. p. 89-97.
Sheldon, Pavica(2016). Facebook friend request: Applying the theory of reasoned action to student-teacher relationships on Facebook. Journal of Broadcasting & Electronic Media. 60. (2). p. 269--285. Taylor \& Francis
Sheldon, Pavica(2016). Self-monitoring, covert narcissism, and sex as predictors of self-presentational activities on Facebook. The Journal of Social Media in Society. 5. (3). p. 70--91.
Sheldon, Pavica(2015). Understanding students’ reasons and gender differences in adding faculty as Facebook friends. Computers in Human Behavior. 53. p. 58--62. Elsevier
Sheldon, Pavica(2015). Testing Relationship Development between Recently Added Facebook Friends. SocMediaSOC. 2. p. 39--48.
Sheldon, P.(2015). Understanding students' reasons and gender differences in adding faculty as Facebook friends . Computers in Human Behavior. 53. p. 58-62.
Honeycutt, J.M., Sheldon, P., Pence, M.E., Hatcher, L.C.(2015). Predicting Aggression, Conciliation, and Concurrent Rumination in Escalating Conflict . Journal of Interpersonal Violence. 30. (1). p. 133-151.
Sheldon, Pavica and Grey, Stephanie Houston and Vickery, Andrea Jean and Honeycutt, James M(2015). An analysis of imagined interactions with pro-ana (anorexia) implications for mental and physical health. Imagination, Cognition and Personality. 35. (2). p. 166--189. Sage Publications Sage CA: Los Angeles, CA
Honeycutt, James M and Sheldon, Pavica and Pence, Michelle E and Hatcher, Laura C(2015). Predicting aggression, conciliation, and concurrent rumination in escalating conflict. Journal of Interpersonal Violence. 30. (1). p. 133--151. SAGE Publications Sage CA: Los Angeles, CA
Sheldon, Pavica and Pecchioni, Loretta(2014). Comparing relationships among self-disclosure, social attraction, predictability and trust in exclusive Facebook and exclusive face-to-face relationships. American Communication Journal. 16. (2). p. 1--14.
Sheldon, P., Gilchrist-Petty, E., Lessley, J.A.(2014). You Did What? The Relationship Between Forgiveness Tendency, Communication of Forgiveness, and Relationship Satisfaction in Married and Dating Couples . Communication Reports. 27. (2). p. 78-90.
Sheldon, Pavica and Gilchrist-Petty, Eletra and Lessley, James Adam(2014). You did what? The relationship between forgiveness tendency, communication of forgiveness, and relationship satisfaction in married and dating couples. Communication Reports. 27. (2). p. 78--90. Taylor \& Francis
Sheldon, P., Pecchioni, L.(2014). Comparing relationships among self-disclosure, social attraction, predictability and trust in exclusive facebook and exclusive face-to-face relationships . American Communication Journal. 16. (2). p. 1-14.
Sheldon, Pavica(2014). Religiosity as a predictor of forgiveness, revenge, and avoidance among married and dating adults. Journal of Communication & Religion. 37. (4). p. 20--29.
Sheldon, P.(2013). Testing Parental and Peer Communication Influence on Young Adults' Body Satisfaction . Southern Communication Journal. 78. (3). p. 215-232.
Sheldon, Pavica(2013). Voices that cannot be heard: Can shyness explain how we communicate on Facebook versus face-to-face?. Computers in Human Behavior. 29. (4). p. 1402--1407. Elsevier
Sheldon, P.(2013). Voices that cannot be heard: Can shyness explain how we communicate on Facebook versus face-to-face? . Computers in Human Behavior. 29. (4). p. 1402-1407.
Sheldon, Pavica(2013). Examining gender differences in self-disclosure on Facebook versus face-to-face. The Journal of Social Media in Society. 2. (1).
Sheldon, Pavica(2013). Testing parental and peer communication influence on young adults’ body satisfaction. Southern Communication Journal. 78. (3). p. 215--232. Taylor \& Francis
Sheldon, Pavica(2012). Profiling the non-users: Examination of life-position indicators, sensation seeking, shyness, and loneliness among users and non-users of social network sites. Computers in Human Behavior. 28. (5). p. 1960--1965. Elsevier
Sheldon, P.(2012). Profiling the non-users: Examination of life-position indicators, sensation seeking, shyness, and loneliness among users and non-users of social network sites . Computers in Human Behavior. 28. (5). p. 1960-1965.
Sheldon, Pavica and Honeycutt, James(2011). Impact of Gender and Religiosity on Forgiving Communication. Journal of Communication & Religion. 34. (1).
Sheldon, Pavica(2010). Host communication competence and locus of control of international students in the United States. Journal of Intercultural Communication. 24.
Sheldon, Pavica(2010). Pressure to be perfect: Influences on college students' body esteem. Southern Communication Journal. 75. (3). p. 277--298. Taylor \& Francis
Sheldon, P.(2010). Pressure to be perfect: Influences on college students' body esteem . Southern Communication Journal. 75. (3). p. 277-298.
Sheldon, Pavica(2010). Similarities and differences in self-disclosure and friendship development between fact-to-face communication and Facebook.
Sheldon, Pavica(2009). " I'll poke you. You'll poke me!" Self-disclosure, social attraction, predictability and trust as important predictors of Facebook relationships. Cyberpsychology: Journal of Psychosocial Research on Cyberspace. 3. (2).
Sheldon, Pavica(2009). Being ill in a foreign country: International students’ trust in American physicians. Journal of Intercultural Communication. (19).
Sheldon, Pavica(2009). Maintain or develop new relationships. Gender differences in Facebook use. Rocky Mountain Communication Review. 6. (1). p. 51--56.
Kushin, Matthew J and Sheldon, Pavica(2009). Rocky Mountain Communication Review.
Sheldon, Pavica(2008). Student favorite: Facebook and motives for its use. Southwestern Mass Communication Journal. 23. (2).
Sheldon, P.(2008). The Relationship Between Unwillingness-to-Communicate and Students' Facebook Use . Journal of Media Psychology. 20. (2). p. 67-75.
Sheldon, Pavica(2008). The relationship between unwillingness-to-communicate and students’ Facebook use. Journal of Media Psychology. 20. (2). p. 67--75. Hogrefe \& Huber Publishers
Sheldon, PavicaWhat Motivates Users to Hashtag on Social Media.
Sheldon, PavicaBeing ill in a foreign country.
Sheldon, Pavica and Grey, Stephanie Houston and Vickery, Andrea Jean and Honeycutt, James Mn Analysis of kk kkkkSkk Imagined Interactions kTS.
OTHER
Sheldon, Pavica and Rauschnabel, Philipp and Honeycutt, James M(2019). The dark side of social media: Psychological, managerial, and societal perspectives. Academic Press
BOOK CHAPTER
Sheldon, Pavica(2017). Is medium the message? Perceptions of and reactions to emergency alert communications on college campuses. Digital Transformation in Journalism and News Media. p. 467--479. Springer
BOOK
Sheldon, Pavica(2015). Social media: Principles and applications. Lexington Books
Gilchrist, E.S., Sheldon, P.(2012). Exploring organizational cultures through virtual survey research . Virtual Work and Human Interaction Research. p. 176-191.
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