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USD 115 /hr

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Hire Omar H.

Canada

USD 115 /hr

SLR & Meta-analysis expert | Consumer Behaviour Researcher | Data analysis (Stata/R/SPSS)

Profile Summary

I am a marketing and consumer behavior scholar with a strong focus on research methodology, particularly in systematic literature reviews (SLRs), meta-analyses, and both quantitative and qualitative data analysis. My expertise extends to the integration of artificial intelligence (AI) tools to enhance research efficiency and accuracy. Services Offered Research Design and Methodology Consultation: Assisting in developing research frameworks, selecting appropriate methodologies, and integrating AI tools. Systematic Literature Reviews and Meta-Analyses: Conducting thorough reviews and analyses to provide comprehensive insights into specific research areas. Data Analysis: Performing quantitative and qualitative analyses, interpreting results, and presenting findings in a clear, actionable manner. Training and Workshops: Providing training sessions on research methodologies, data analysis techniques, and the use of AI tools in research. Scholar Profile: https://scholar.google.ca/citations?user=xmAYKjMAAAAJ&hl=en Website: www.omarfares.com Media: https://theconversation.com/profiles/omar-h-fares-xxxxxxx/articles

Subject Matter Expertise

• ☆ Research Methodology
• ☆ Survey Design & Methodology
• ☆ Meta-Research
• ☆ Literature Search
• ☆ Instructional Webinars
• ☆ Skills Training
• ☆ Literature Review
• ☆ Traditional/Narrative Literature Review
• ☆ Systematic Literature Review
• ☆ Business Statistics
• ☆ Business Education
• ☆ Market Research
• ☆ Qualitative Market Research
• ☆ Quantitative Market Research

Services

• Writing
• Research
• Consulting
• Data & AI

Writing Technical Writing, Newswriting

Research Market Research, Meta-Research, Scientific and Technical Research, Systematic Literature Review, Secondary Data Collection

Consulting Digital Strategy Consulting, Scientific and Technical Consulting

Data & AI Predictive Modeling, Statistical Analysis, Text Mining & Analytics, Data Insights

Work Experience

Lecturer of Marketing

Wilfrid Laurier University

2024 - Present

Lecturer

Toronto Metropolitan University Ted Rogers School of Management

August 2022 - 2024

Part-Time Professor

St. Lawrence College

September 2022 - 2023

Education

PhD (ABD) (Ted Rogers School of Management)

Toronto Metropolitan University

2023 - Present

Masters of Science in Management (MScM) (Ted Rogers School of Management)

Toronto Metropolitan University Ted Rogers School of Management

September 2021 - August 2022

Certifications

• Teaching Adult Learners Online (TALO)

  The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University

  July 2023 - Present

Publications

JOURNAL ARTICLE

Fares, O.H. (2025), "“That is scary!”: consumer perceptions and discourses on ChatGPT", Qualitative Market Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/QMR-07-2024-0122 .

Omar H. Fares, Joseph M. Aversa, Tony Hernandez (2025). The Evolution of Retail Location Decision-Making in Canada . The Professional Geographer.

Omar H. Fares, Joseph Aversa, Seung Hwan Lee (2024). The digital divide: psychographic segmentation in the Canadian banking context . Journal of Marketing Analytics.

Omar H. Fares, Joseph Aversa, Seung Hwan Lee, Jenna Jacobson (2024). Virtual reality: A review and a new framework for integrated adoption . International Journal of Consumer Studies.

Omar H. Fares, Irfan Butt, Seung Hwan Mark Lee (2023). Utilization of artificial intelligence in the banking sector: a systematic literature review . Journal of Financial Services Marketing.

Omar H. Fares, Shelley Haines, Myuri Mohan, Seung Hwan (Mark) Lee (2023). Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos . Journal of Fashion Marketing and Management: An International Journal.

Haines, S., Fares, O.H., Mohan, M., Lee, S.H.(2023). Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos . Journal of Fashion Marketing and Management.

Omar H. Fares, Eunsoo Baek, Shelley Haines, Zhihong Huang, Yuwei Hong, Seung Hwan Mark Lee(2022). Defining digital fashion: Reshaping the field via a systematic review . Computers in Human Behavior. 137. p. 107407. Elsevier {BV}

Essential item purchases during COVID-19: A cluster analysis of psychographic traits <head> <META HTTP-EQUIV="Refresh" CONTENT="0;URL=/servlet/useragent"> </head> . Journal of Global Scholars of Marketing Science.

Baek, E., Haines, S., Fares, O.H., Huang, Z., Hong, Y., Lee, S.H.M.(2022). Defining digital fashion: Reshaping the field via a systematic review . Computers in Human Behavior. 137.

Ng, P., Quach, X., Fares, O.H., Mohan, M., Lee, S.H.(2022). Essential item purchases during COVID-19: A cluster analysis of psychographic traits . Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 32. (4). p. 579-600.

Fares, O.H., Butt, I., Lee, S.H.M.(2022). Utilization of artificial intelligence in the banking sector: a systematic literature review . Journal of Financial Services Marketing.

PREPRINT

Omar fares (2024). Digital Revolution in Modern Banking: Systematic Literature Review and Cluster Analysis .

Omar fares (2024). Digital Revolution in Modern Banking: Systematic Literature Review and Cluster Analysis .

BOOK CHAPTER

Omar H. Fares, Queenie Zhu, Seung Hwan (Mark) Lee, Joseph Aversa (2024). Consumers' Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption .