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Hire Dr. MUHAMMAD FAIZAN K.

Pakistan

USD 49 /hr

PhD in Business Administration | Advanced Quantitative Data Analyst & PLS-SEM Specialist | Strategic HRM & Sustainabilit

Profile Summary

I am a research-oriented academic holding a PhD in Business Administration with extensive expertise in strategic human resource management, sustainable & green HRM, and organizational agility. I specialize in advanced quantitative research methodologies, with a core focus on structural equation modeling and Partial Least Squares (PLS-SEM) data analysis. With a proven track record of publishing in high-impact international indexed journals, I assist global scholars, businesses, and research groups in developing empirical research models, designing methodologies, conducting rigorous data analysis, and refining academic manuscripts for publication.

Subject Matter Expertise

• ★ Data Analysis
• ★ Research Methodology
• ★ Human Resources
• ☆ Publishing
• ☆ Higher Education
• ☆ Employee Compensation & Benefits
• ☆ Recruitment & Staffing
• ☆ Employee Training
• ☆ Career Counseling
• ☆ Business Education

Services

• Writing
• Research
• Consulting
• Data & AI

Writing Business & Legal Writing

Research Gap Analysis, Scientific and Technical Research, Systematic Literature Review, Secondary Data Collection

Consulting Business Strategy Consulting

Data & AI Statistical Analysis, Data Visualization, Data Processing

Work Experience

Assistant Professor / IPFP Fellow

Kohsar University

February 2024 - February 2025

ASSISTANT PROFESSOR

University of Central Punjab

January 2022 - October 2023

lecturer

Minhaj University Lahore

September 2019 - February 2022

Education

PhD in Business Administration

University of Central Punjab

March 2018 - June 2022

Certifications

• National Faculty Development Program

  Higher Education Commission, Pakistan.

  October 2023 - November 2023

Publications

JOURNAL ARTICLE

Muhammad Faizan Khan, Mohi Ud Din, Uzma Javed, Atallah Mohammed Tayser Alsharah, Manal Abdulrazzag Almarshd (2026). Artificial Intelligence Enabled Green Human Resource Management and Environmental Sustainability: An Empirical Analysis of Pakistani Organizations . Qubahan Academic Journal.

Muhammad Faizan Khan, Muhammad Tanveer, Zhang Yu (2026). Integrating digital technologies and stakeholder collaboration for circular supply chain transformation: A study of industrial sustainability . Digital Business.

Muhammad Faizan Khan, Mohi ud Din, Muhammad Tanveer (2025). The green shift: harnessing leadership, HR, and culture for sustainable success . Waste Management Bulletin.

Muhammad Faizan Khan, Ramzi Talmoudi, Usamah Iyyaz Billah, Huda Raza Khan (2025). Determinants of Self-Actualization Among Gen Z: The Mediating Role of Digital Literacy . Qubahan Academic Journal.

Chua, T. H. (2016). Follow me and like my beautiful selfies: Singapore teenage girls' engagement in self-presentation and peer comparison on social media. *Computers in Human Behavior, 190-197*. Gambelli, C. (2024). Breaking the Mirror: The Impact of Exposure to Instagram Body Positive Image Content versus Ideal Body Image Content on Social Comparison behaviors and Self-Esteem levels among Young Adults (Bachelor's thesis, University of Twente). Fernandez, K. M. (2024). The relationship between the usage of Instagram and self-esteem (Doctoral dissertation). Flores-Mata, C., & Castellano-Tejedor, C. (2024). Relationship between Instagram, Body Satisfaction, and Self-Esteem in Early Adulthood. Saleem, Z., & Tariq, O. (2025). Self-Esteem, Social Comparison and Materialism in University Students. Human Nature Journal of Social Sciences, 6(1), 1-13. Vogel, E. A. (2014). Social comparison, social media, and self-esteem. Psychology of Popular Media Culture. Betz, D. E. (2019). Ideal comparisons: Body ideals harm women's body image through social comparison. *Body Image, 100-109*. Hendrickse, J. (2017). Instagram and college women's body image: Investigating the roles of appearance-related comparisons and intrasexual competition. *Computers in Human Behavior, 92-100*. Chae, J. (2017). Virtual makeover: Selfie-taking and social media use increase selfie-editing frequency through social comparison. Computers in Human Behavior, 66, 370-376. 10. Rodgers, R. F. (2015). Longitudinal relationships among internalization of the media ideal, peer social comparison, and body dissatisfaction: Implications for the tripartite influence model. *Developmental Psychology, 706-713*. 11. Rodgers, R., Ganchou, C., Franko, D., & Chabrol, H. (2012). Drive for muscularity and disordered eating among French adolescent boys: A sociocultural model. *Body Image, 318-323*. 12. Duan, C., Lian, S., Yu, L., Niu, G., & Sun, X. (2022). Photo activity on social networking sites and body dissatisfaction: The roles of thin-ideal internalization and body appreciation. Behavioral Sciences, 12(8), 280. 13. Fredrickson, B. L., & Roberts, T. A. (1997). Objectification theory: Toward understanding women's lived experiences and mental health risks. Psychology of Women Quarterly, 21(2), 173-206. 14. Tiggemann, M., & Slater, A. (2013). NetGirls: The Internet, Facebook, and body image concern in adolescent girls. International Journal of Eating Disorders, 46(6), 630-633. 15. Thompson, J. K., Coovert, M. D., & Stormer, S. M. (1999). Body image, social comparison, and eating disturbance: A covariance structure modeling investigation. International Journal of Eating Disorders, 26(1), 43-51. 16. Shroff, H., & Thompson, J. K. (2006). Peer influences, body-image dissatisfaction, eating dysfunction and self-esteem in adolescent girls. Journal of Health Psychology, 11(4), 533-551. 17. Keery, H. B. (2005). The impact of appearance-related teasing by family members. Journal of Adolescent Health, 37(2), 120-127. 18. Vidani, J., & Jaiswal, P. (2024). A Comparative Study on Social Media's Positive and Negative Effects on Gen Z. Available at SSRN 4848123. 19. Trifiro, B. (2018). Instagram Use and Its Effect on Well-Being and Self-Esteem. Master of Arts in Communication, Paper 4. 20. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79-95. 21. Belmonte, A., Hopper, K. M., & Aubrey, J. S. (2024). Instagram Use and Endorsement of a Voluptuous Body Ideal: A Serial Mediation Model. Sex Roles, 90(2), 294-304. 22. Beichert, M., Bayerl, A., Goldenberg, J., & Lanz, A. (2024). Revenue generation through influencer marketing. Journal of Marketing, 00222429231217471. 23. Claeys, P., Charry, K., & Tessitore, T. (2024). To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well-being and brand purchase intention. Psychology & Marketing, 41(1), 203-222. 24. Daniels, M. E., & Wu, F. (2024). EXPRESS: No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments. Journal of Marketing, 00222429241252842. 25. Prabhavathy, R., & SenthilKumar, S. (2025). User Experiences in Over-The-Top (OTT) Streaming Media Platform Services. Qubahan Academic Journal, 5(2), 82-99. 381 VOLUME 5, No 2, 2025 QUBAHAN ACADEMIC JOURNAL VOL. 5, NO. 2, May 2025 https://doi.org/10.48161/qaj.v5n2a1730 26. Ghosh, M. (2023). Female Instagram elderly influencers countering the ageing narratives. Humanities and Social Sciences Communications, 10(1), 1-10. 27. Homburg, C., & Wielgos, D. M. (2022). The value relevance of digital marketing capabilities to firm performance. Journal of the Academy of Marketing Science, 50(4), 666-688. 28. Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49, 51-70. 29. Khan, H., Ayadi, F., & Tanveer, M. (2025). Measuring Consumers' Continuance Usage Intention to Use Airline Websites in Saudi Arabia. Qubahan Academic Journal, 5(2), 116-128. 30. Wies, S., Bleier, A., & Edeling, A. (2023). Finding goldilocks influencers: How follower count drives social media engagement. Journal of Marketing, 87(3), 383-405. 31. Ngien, S. J. (2020). The Effects of Instagram Use, Social Comparison, and Self-Esteem on Social Anxiety: A Survey Study in Singapore. *Social Media + Society, 6*(2). 32. Siddiqa, A., Seçim, G., & Mukhtar, H. (2024). Influence of Instagram Exposure on People Happiness and Self Esteem. Pakistan Journal of Humanities and Social Sciences, 12(1), 748-755. 33. Abou Ghazaly, L. (2019). Instagram and self-esteem: impact on young Lebanese adult females (Doctoral dissertation, Notre Dame University Louaize). 34. Kleemans, M. (2018). Picture perfect: The direct effect of manipulated Instagram photos on body image in adolescent girls. Media Psychology, 21(1), 93-110. 35. Butkowski, C. P. (2019). Body surveillance on Instagram: Examining the role of selfie feedback investment in young adult women's body image concerns. *Sex Roles: A Journal of Research, 385-397*. 36. Perloff, R. M. (2014). Social media effects on young women's body image concerns: Theoretical perspectives and an agenda for research. *Sex Roles, 363-377*. 37. Fardouly, J. (2015). Social comparisons on social media: The impact of Facebook on young women's body image concerns and mood. *Body Image, 38-45*. 38. Smolak, L., & Cash, T. F. (2011). Future challenges for body image science, practice, and prevention. In T. F. Cash & L. Smolak (Eds.), Body image: A handbook of science, practice, and prevention (pp. 471-478). 39. Tiggemann, J. S. (2018). Selfie harm: Effects on mood and body image in young women. *Body Image, 86-92*. 40. Stapleton, P., Luiz, G., & Chatwin, H. (2017). Generation validation: The role of social comparison in use of Instagram among emerging adults. Cyberpsychology, Behavior, and Social Networking, 20(3), 142-149. 41. Vogel, E. A., Rose, J. P., Roberts, L. R., & Eckles, K. (2014). Social comparison, social media, and self-esteem. Psychology of Popular Media Culture, 3(4), 206. 42. Wang, J. L., Wang, H. Z., Gaskin, J., & Hawk, S. (2017). The mediating roles of upward social comparison and self-esteem and the moderating role of social comparison orientation in the association between social networking site usage and subjective well-being. Frontiers in Psychology, 8, 771. 43. Uti, T., & Marcella-Hood, M. (2025). The lifecycle of a social media beauty trend: a case study of the Instagram body. Cogent Arts & Humanities, 12(1), 2472544. 44. Zebrowitz, L. A. (2017). First Impressions from Faces. Current Directions in Psychological Science, 26(3), 237-242. 45. Thompson, Y. Y. (2008). The tripartite influence model of body image and eating disturbance: A replication with a Japanese sample. International Journal of Eating Disorders, 41(1), 88-91. 46. Cafri, G. Y. (2005). The influence of sociocultural factors on body image: A meta-analysis. Clinical Psychology: Science and Practice, 12(4), 421. 47. Myers, T. A., & Crowther, J. H. (2009). Social comparison as a predictor of body dissatisfaction: A meta-analytic review. Journal of Abnormal Psychology, 118(4), 683. 48. Fox, J. V. (2021). Effects of taking selfies on women's self-objectification, mood, self-esteem, and social aggression toward female peers. Body Image, 36, 193-200. 49. Tiggemann, M. (2013). NetGirls: The Internet, Facebook, and body image concern in adolescent girls. *International Journal of Eating Disorders, 630-633*. 50. Suls, J. (2002). Social comparison: Why, with whom, and with what effect? Current Directions in Psychological Science, 11(5), 159-163. 51. Orth, U., & Robins, R. W. (2014). The development of self-esteem. Current Directions in Psychological Science, 23(5), 381-387. 52. Chang, L., Li, P., Loh, R. S. M., & Chua, T. H. H. (2019). A study of Singapore adolescent girls' selfie practices, peer appearance comparisons, and body esteem on Instagram. Body Image, 29, 90-99. 382 VOLUME 5, No 2, 2025 QUBAHAN ACADEMIC JOURNAL VOL. 5, NO. 2, May 2025 https://doi.org/10.48161/qaj.v5n2a1730 53. Marwick, A. E., & Boyd, D. (2014). Networked privacy: How teenagers negotiate context in social media. New Media & Society, 16(7), 1051 1067. 54. Putra, F. E., & Afrilian, P. (2025). Visual Culture in Social Media: A Study on the Influence of Instagram on Aesthetics and Youth Culture Trends. Asian Journal of Media and Culture, 1(1), 40-56. 55. Vandenbosch, L., Fardouly, J., & Tiggemann, M. (2022). Social media and body image: Recent trends and future directions. Current Opinion in Psychology, 45, 101289. 56. Doğan, Ö., Bayhan, P., Yükselen, A., & Işıtan, S. (2018). Body image in adolescents and its relationship to socio-cultural factors. Educational Sciences-Theory & Practice. 57. Fardouly, J., & Vartanian, L. R. (2016). Social media and body image concerns: Current research and future directions. Current Opinion in Psychology, 9, 1-5. 58. Cohen, R., Newton-John, T., & Slater, A. (2017). The relationship between Facebook and Instagram appearance-focused activities and body image concerns in young women. Body Image, 23, 183-187. 59. Salomon, I., & Brown, C. S. (2021). That selfie becomes you: Examining taking and posting selfies as forms of self-objectification. Media Psychology, 24(6), 847-865. 60. Lin, Y., Zheng, L., Zheng, Z., Wu, Y., Hu, Z., Yan, C., & Yang, Y. (2019). Improving person re-identification by attribute and identity learning. Pattern Recognition, 95, 151-161. 61. Lewis-Smith, H., Diedrichs, P. C., & Halliwell, E. (2019). Cognitive-behavioral roots of body image therapy and prevention. Body Image, 31, 309-320. 62. Cash, T. F., Santos, M. T., & Williams, E. F. (2005). Coping with body-image threats and challenges: Validation of the Body Image Coping Strategies Inventory. Journal of Psychosomatic Research, 58(2), 190-199. 63. Castro, J., Soares, M. J., Pereira, A. T., & Macedo, A. (2017). Perfectionism and negative/positive affect associations: the role of cognitive emotion regulation and perceived distress/coping. Trends in Psychiatry and Psychotherapy, 39(2), 77-87. 64. Thompson, J. K., Heinberg, L., & Tantleff-Dunn, S. (1991). The physical appearance comparison scale. The Behavior Therapist, 14, 174. 65. Fardouly, J., & Vartanian, L. R. (2015). Negative comparisons about one's appearance mediate the relationship between Facebook usage and body image concerns. Body Image, 12, 82-88. 66. Garner, D. M., Olmstead, M. P., & Polivy, J. (1983). Development and validation of a multidimensional eating disorder inventory for anorexia nervosa and bulimia. International Journal of Eating Disorders, 2(2), 15-34. 67. Rosenberg, M., Van Son, M., & Komproe, Y. (1979). New York state self-esteem scale (Rosenberg self-esteem). 68. Nunnally, J. C. (1978). An overview of psychological measurement. *Clinical Diagnosis of Mental Disorders: A Handbook, 97-146*. 69. Hayes, A. F. (2012). Process: A versatile computational tool for observed variable mediation, moderation, and conditional process modeling. 70. Asuero, A. G., Sayago, A., & González, A. G. (2006). The correlation coefficient: An overview. Critical Reviews in Analytical Chemistry, 36(1), 41-59. 71. Wahab, H. K. A., Alam, F., & Lahuerta-Otero, E. (2025). Social media stars: how influencers shape consumer's behavior on Instagram. *Spanish Journal of Marketing-ESIC, 29*(2), 188-206. 72. Piña-García, C. A., Cruz, G., & Espinoza, A. (2025). The Impact of Social Media on Sexual Self-Concept: A Qualitative Analysis of Instagram in Mexico. Sexes, 6(1), 9 .

Muhammad Faizan Khan, Muhammad Tanveer, Mohi ud Din, Hussein Mohamad Almurad, Eman Abdel Hameed Hasnin (2025). Unleashing the Power of Green HR: How Embracing a Green Culture Drives Environmental Sustainability . Environmental and Sustainability Indicators.

Muhammad Faizan Khan, Jaffar Mahmood Butt, Muhammad Tanveer, Munirah Sarhan Alqahtani, Zargham Ullah Khan (2025). Buying environmentally sustainable products: The role of materialism and product comparison in purchasing behavior . Uncertain Supply Chain Management.

Muhammad Faizan Khan, Ummara Yousaf, Ismail Khan, Muhammad Zubair Khan, Muhammad Nadeem Dogar (2024). Spiritually empowered leadership and workplace spirituality at Akhuwat foundation: a qualitative case study . Qualitative Research in Financial Markets.

Muhammad Faizan Khan, Iqra Ayaz, Muhammad Tanveer, Mansour Mrabet, Syed Hussain Mustafa Gillani (2024). Impact of client relationship on project delay: Moderating role of project governance . Journal of Infrastructure, Policy and Development.

Muhammad Faizan Khan, Muhammad Tanveer, Mohi Ud Din, Hussein Mohamad Almurad, Eman Abdel Hameed Hasnin (2024). Shaping consumer choices: The power of green brand knowledge, trust, and social responsibility . Journal of Infrastructure, Policy and Development.

Muhammad Faizan Khan, Aqeel Ahmad (2021). Examining the Role of HR Practices to Get Competitive Advantage in Manufacturing Sector of Pakistan . Journal of Public Value and Administrative Insights.

BOOK CHAPTER

Muhammad Faizan Khan, Mohi ud Din (2025). Green HRM Bridging Sustainability and Workforce Management .

Muhammad Faizan Khan, Hafiz Muhammad Sikandar Ahmad (2025). Pathways to Family Firms' Sustainable Human Resource Management .