Profile Details

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Hire Lyndee M.

South Africa

USD 35 /hr

Full Funnel Marketing

Profile Summary

I bring over seven years of experience delivering full funnel marketing across strategy, execution, and performance analysis, working at both hands on and executive levels. My work spans the entire marketing lifecycle, from market and funnel analysis through to campaign execution, optimization, and reporting. I design and run paid media across platforms such as Google Ads, Microsoft Ads, Meta, and LinkedIn, while ensuring tracking, attribution, and analytics are correctly implemented and tied to business outcomes. Alongside execution, I provide strategic direction, roadmap development, and performance oversight, bridging the gap between day to day delivery and high level decision making.

Subject Matter Expertise

• ★ Marketing Strategy
• ☆ Computer Science
• ☆ Information Technology
• ☆ Data Analysis
• ☆ Big Data Analytics
• ☆ Information Systems
• ☆ Market Research
• ☆ Qualitative Market Research
• ☆ Quantitative Market Research
• ☆ SEO & Web Traffic
• ☆ Marketing Analytics
• ☆ Digital Marketing
• ☆ Advertising

Services

• Writing
• Research
• Consulting
• Data & AI

Writing Technical Writing, Copywriting

Research Market Research, Meta-Research

Consulting Digital Strategy Consulting

Data & AI Predictive Modeling, Statistical Analysis, Algorithm Design-ML, Big Data Analytics, Data Processing, Data Insights

Work Experience

Marketing Specialist - Data Scientist

The DeVries Law Firm

November 2022 - Present

Marketing & Embedded Systems

AG Electronics

September 2019 - October 2022

Education

Computer Science

Atlantic International University

October 2023 - Present

Advanced Diploma Marketing (QLS 7)

HF Online

September 2025 - December 2025

Master of Business Information Systems

ESkills Academy

February 2021 - January 2022

Computer Science

University of the People

January 2018 - January 2021

Certifications

• Certification in Business Data Analytics

  Quantium

  https://forage-uploads-prod.s3.amazonaws.com/completion-certificates/32A6DqtsbF7LbKdcq/NkaC7knWtjSbi6aYv_32A6DqtsbF7LbKdcq_BPW5K224EAr8DjFr7_1745509653658_completion_certificate.pdf

  April 2025 - Present

• Full Stack Web Development with Flask

  Pirple

  https://www.pirple.com/certificates/efguzhwvn2

  March 2023 - Present

• Data Mining With Python

  Pirple

  https://www.pirple.com/certificates/0plwht9enh

  March 2023 - Present