Profile Details

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USD 30 /hr

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☆☆☆☆☆

Hire Dr. Laiba S.

India

USD 30 /hr

Medical Writer with 4 years of experience in medico-marketing with several pharmaceutical firms

Profile Summary

Medical Support to brands: In-depth understanding of the therapy area, drug class, clinical positioning, clinical evidence, and guidelines – associated with the brand. Creative copy role across multi-channel, multi-market communications within the pharmaceutical and healthcare sectors. Dynamic experience across different marketing, advertising, and medical education campaigns, including: -Ad concepts and short copy development for over 20 brands -Marketing strategy and concepts across various channels -Brand Promotional Activities: Campaigns for the clinician and patient engagement – print, in-clinic, out-clinic, and motion media -Brand positioning and narrative development (including brand guidelines, copy platforms, sales presentations) -Medical education copy (including HCP brochures, newsletters, leave pieces, posters, video storyboards for over 30 brands and hospitals) Website/blog content production- Written and edited over 100 pieces. Marketing Campaigns – Developing short term and long term campaignable concepts for pharma brands and crystallizing them into robust marketing campaigns Annotation support- Provide annotation support for MLR review of the documents on Veeva vault (Promomats). Project Management- Print & Digital experts, Designers, and Marketing Regional experts.

Subject Matter Expertise

• ☆ Biogeochemistry
• ☆ Technical & Scientific Writing
• ☆ Manuscript & Journal Article Writing
• ☆ Science Communication

Services

• Writing
• Research

Writing Technical Writing, Copywriting

Research Gray Literature Search, Systematic Literature Review

Work Experience

Medical Writer

Emediscene

November 2020 - Present

Education

BHMS

Rajasthan Ayurveda University

October 2008 - September 2014

Certifications

• Certification details not provided.