Profile Details

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USD 150 /hr

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Hire Kellie T.

Switzerland

USD 150 /hr

End-to-End Marketing | Strategy | Integrated Campaigns| Product Launch | People Leadership

Profile Summary

Visionary leader with 12 years of marketing expertise across the US and Europe, 10 years of proven sales achievements, and 9 years of people leadership, all within MedTech and healthcare. Unique ability to craft and execute marketing strategies from A to Z, seamlessly bridging the gap between vision and implementation. A patient-centric mindset, ensuring that every strategy, tactic, customer experience, and campaign element resonates deeply with the needs of patients and their caregivers and healthcare providers. Core Competencies: Strategic marketing: developing, deploying, optimizing marketing plans using data driven insights, aligning to business objectives. Integrated Marketing: designing & executing cohesive campaigns that integrate digital platforms to in-person engagements for B2B and B2C audiences. Product launch: ranging from new product innovation, country expansion, and re-launch, exceeding KPIs. Product Management life cycle management, forecasting & inventory management, internal & customer training. Leveraging AI for Marketing Impact: data-driven insights for strategic decision-making, creative and content development, streamline processes to enhance efficiency and drive results. Behavioral Skills: Cross-functional collaboration, people leadership, charismatic and influential communicator, project management, problem solving and decision making.

Subject Matter Expertise

• ☆ Marketing Strategy
• ☆ Market Research
• ☆ Qualitative Market Research
• ☆ Quantitative Market Research
• ☆ Lead Generation
• ☆ Marketing Analytics
• ☆ Digital Marketing
• ☆ Advertising

Services

• Writing
• Consulting
• Product Development

Writing Copywriting

Consulting Business Strategy Consulting, Go-to-Market Strategy Consulting, Digital Strategy Consulting

Product Development Concept Development, Product Launch Support

Work Experience

Marketing Communications Leader, Global

Mozarc Medical

April 2023 - September 2024

Marketing Leader, EMEA

Mozarc Medical

April 2023 - January 2024

Marketing Leader, Renal Care Solutions, Western Europe

Medtronic

February 2021 - April 2023

Senior Marketing Manager, Diabetes, EMEA

Medtronic

January 2018 - February 2021

Category Manager, Diabetes, Global

Medtronic

November 2015 - January 2018

Marketing Manager, Diabetes, International

Medtronic

September 2012 - November 2015

Senior Territory Manager, Diabetes, Arizona, USA

Medtronic

May 2006 - September 2012

Professional Sales Specialist II, Arizona and Iowa, USA

Johnson and Johnson, LifeScan

November 2002 - May 2006

Education

MBA

Thunderbird School of Global Management - United States

September 2010 - January 2012

Bachelor’s in Biological sciences

University of Iowa

September 1998 - May 2002

Certifications

• Certification details not provided.