Profile Details

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Hire Dr. Imran S.

Pakistan

USD 30 /hr

Quantitative Research & Data Analysis Expert | R, SPSS, Survey & Statistical Analysis

Profile Summary

I am a PhD-qualified researcher and data analyst with strong expertise in quantitative research methods, statistical analysis, and survey-based studies. I work with academic researchers, PhD students, NGOs, and organizations to support rigorous data analysis and evidence-based decision-making. My experience includes survey design and validation, regression analysis, hypothesis testing, multivariate analysis, and interpretation of results using R and SPSS. I have supported projects across marketing research, social sciences, education, and applied business research. I focus on clarity, methodological rigor, and reproducibility. Clients value my ability to translate complex statistical outputs into clear insights suitable for academic writing, reports, and decision-making. I am comfortable working independently or collaborating closely with research teams throughout the project lifecycle. I am available for short-term analytical tasks as well as longer-term research collaborations.

Subject Matter Expertise

• ★ Statistics
• ☆ Data Analysis
• ☆ Regression Analysis
• ☆ Multivariate Analysis
• ☆ Survey Design
• ☆ SPSS
• ☆ R

Services

• Writing
• Research
• Consulting
• Data & AI

Writing Technical Writing, Business & Legal Writing, General Proofreading & Editing

Research Market Research, Gap Analysis, Gray Literature Search, Scientific and Technical Research, Systematic Literature Review, Secondary Data Collection

Consulting Business Strategy Consulting, Go-to-Market Strategy Consulting, Digital Strategy Consulting, Scientific and Technical Consulting

Data & AI Predictive Modeling, Statistical Analysis, Data Visualization, Big Data Analytics, Text Mining & Analytics, Data Mining, Data Cleaning, Data Processing, Data Insights

Work Experience

Senior Quantitative Researcher

Independent Researcher

January 2023 - Present

Lecturer/Researcher

Virtual University of Pakistan

November 2018 - Present

Education

PhD (Management Science), Marketing

The University of Lahore

September 2018 - November 2023

MSBA (Marketing)

National University of Modern Languages (NUML)

January 2013 - May 2015

Certifications

• Quantitative Methods

  University of Amsterdam (via Coursera)

  https://coursera.org/verify/MGU6T5E0J4CM

  December 2024 - Present

• Advanced SPSS Workshop

  Virtual University of Pakistan (ORIC)

  April 2019 - Present

• IBM SPSS Statistics Level 1 (Preparatory Course)

  IBM SPSS / RCTD

  September 2014 - Present

Publications

JOURNAL ARTICLE

Sarmad, I., Imtiaz, M.A., Bukhari, S.M.H., Abbas, A., Munir, I.(2024). Brand Experience and Brand Loyalty: The Moderating Role of Brand Trust and the Mediating Role of Brand Love in Pakistani Smartphone Users . Pakistan Journal of Commerce and Social Sciences. 18. (1). p. 40-61.

Khalid, A., Awan, R.A., Ali, R., Sarmad, I.(2024). The antecedent cognitions of brand love and its impact on brand loyalty: the moderating role of sustainability marketing . Corporate Governance (Bingley). 24. (3). p. 609-626.

Sarmad, I., Ali, R.(2023). How Does Customer Advocacy Influence Brand Loyalty? A Serial Mediation of Brand Relationship Quality and Brand Trust . Pakistan Journal of Commerce and Social Sciences. 17. (1). p. 191-213.