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Hire Dr. Geva G.

United Kingdom

USD 150 /hr

Expert in Healthcare AI, Digital Health Innovation, Data Analytics, and Health Policy

Profile Summary

• Expert in Digital Health Innovation, Real-World Evidence (RWE), Health Policy, and Human Factors • Author of 120+ Peer-Reviewed Publications in Leading Journals • Proven Leadership in Research and Multidisciplinary Collaboration, Bridging Academia, Healthcare, and Industry I specialize in digital health innovation, Real-World Evidence (RWE), health policy, human-factors engineering, and health services research, with extensive experience bridging academia, healthcare, and industry. My work has shaped global frameworks and informed evidence-based policies that strengthen health systems and improve patient outcomes. I have a proven track record of leading multidisciplinary collaborations and delivering impactful policy work at national and international levels. As Deputy Director of the NIHR Research Design Service for West London, I led a diverse team providing strategic and scientific guidance for hundreds of successful grant applications. My academic background includes degrees in Economics and Management (BA) and Industrial Engineering (MSc, PhD), with a specialization in medical decision-support systems and healthcare data analytics. I am passionate about technology-driven solutions. I am result-driven person who likes to make things happen.

Subject Matter Expertise

• ☆ Data Analysis
• ☆ Cluster Analysis
• ☆ Data Visualization
• ☆ Big Data Analytics
• ☆ Data Collection
• ☆ Statistics
• ☆ Applied Statistics
• ☆ Health Data Analysis
• ☆ Health Policy
• ☆ SQL
• ☆ Health Informatics
• ☆ Technical & Scientific Writing
• ☆ White Papers
• ☆ Grant Writing
• ☆ Innovation Management

Services

• Writing
• Research
• Consulting
• Data & AI

Writing Clinical Trial Documentation, Medical Writing, Non-Medical Regulatory Writing, Technical Writing, General Proofreading & Editing, Translation

Research User Research, Feasibility Study, Fact Checking, Gap Analysis, Gray Literature Search, Scientific and Technical Research, Systematic Literature Review, Secondary Data Collection

Consulting Business Strategy Consulting, Digital Strategy Consulting, Healthcare Consulting, Scientific and Technical Consulting

Data & AI Predictive Modeling, Statistical Analysis, Data Visualization, Big Data Analytics, Data Cleaning, Data Processing, Data Insights

Work Experience

Imperial College London

- Present

Senior Research Fellow

Imperial College London

January 2015 - Present

Deputy Director - NIHR Research Design Unit for West London

Imperial College London

January 2013 - December 2014

Research Associate in Digital Health

Imperial College London

September 2011 - December 2012

Education

PhD

Ben Gurion University

September 2004 - January 2009

Certifications

• Certification details not provided.

Publications

JOURNAL ARTICLE

Geva Greenfield, Wuraola Oluwayomi Odunlami, Edmond Li, Gabriele Kerr, Austen El-Osta, Rosy Tsopra, Heidrun Lingner, Ensieh Memarian, Robert Hoffman, Katarzyna Nessler, et al. (2025). Factors influencing primary care physicians recommending patients to use digital health technologies for self-management: A cross-sectional study across 20 countries . European Journal of General Practice.

Geva Greenfield, Angela Cebolla Sousa, Pallavi Nair, Reham Aldakhil, Judith Udoyeh, Manisha Karki, Aos Alaa, Eva Riboli-Sasco, Austen El-Osta, Ana Luisa Neves, et al. (2025). Effectiveness of Telephone Interventions for the Management of Behavioral and Psychological Symptoms of Dementia in the Community: Systematic Review . Journal of Medical Internet Research.

Geva Greenfield, Yoko Yoshimura, Chiara Corti, Benedict Hayhoe, Azeem Majeed, Ana Luisa Neves (2025). Empowering patients through clinical notes access: Opportunities, challenges, and the path forward . PLOS Digital Health.

Geva Greenfield, Liliana Hidalgo-Padilla, Massar Dabbous, Kristoffer Halvorsrud, Thomas Beaney, Gideon Gideon, Eoin Gogarty, Benedict Hayhoe, Gabriele Kerr, Rosalind Raine, et al. (2025). Remote Consultations in England During COVID-19: Challenges in Data Quality, Linkage, and Research Validity . Online Journal of Public Health Informatics.

Geva Greenfield, Yoko Yoshimura, Elena Lammila-Escalera, Brian Mcmillan, Benedict Hayhoe, Azeem Majeed, Ana Luisa Neves (2025). Impact of online patient access to clinical notes on quality of care: a systematic review . BMJ Quality & Safety.

Geva Greenfield, Elena Lammila-Escalera, Gabriele Kerr, Benedict Hayhoe, Natalie Brewer, Grazia Antonacci, Azeem Majeed, Ana Luisa Neves (2025). Impact of digital surgery scheduling systems on the quality of preoperative care: a systematic review protocol . BMJ Open.

Geva Greenfield, Gabriele Kerr, Alex Bottle, Alexander Hosford, Connor S Qiu, Ana Luisa Neves, Azeem Majeed, Benedict W J Hayhoe (2025). Patterns of online consultation use in Great Britain, 2019–2023: an observational analysis . BMJ Digital Health & AI.

Geva Greenfield, Connor S Qiu, Tetiana Lunova, Gabriele Kerr, Ömrüm Ergüven, Thomas Beaney, Benedict Hayhoe, Erik Mayer, Azeem Majeed, Ana Luisa Neves (2025). Determinants of Digital Health Literacy: International Cross-Sectional Study . Journal of Medical Internet Research.

Geva Greenfield, Elena Lammila-Escalera, Reham Aldakhil, Hei Ming Mak, Himani Sehgal, Ana Luisa Neves, Mark J Harmon, Azeem Majeed, Benedict Hayhoe (2025). Safety and Efficacy of Digital Check-in and Triage Kiosks in Emergency Departments: Systematic Review . Journal of Medical Internet Research.

Geva Greenfield, Gabriele Kerr, Edmond Li, Thomas Beaney, Benedict W J Hayhoe, Josip Car, Ana Clavería, Claire Collins, Gustavo Gusso, Robert D Hoffman, et al. (2025). Factors Associated With the Availability of Virtual Consultations in Primary Care Across 20 Countries: Cross-Sectional Study . Journal of Medical Internet Research.

Geva Greenfield, Abrar Alturkistani, Thomas Beaney, Ceire E Costelloe (2025). Prescription Refill Adherence Before and After Patient Portal Registration in Among General Practice Patients in England Using the Clinical Practice Research Datalink: Longitudinal Observational Study . JMIR Medical Informatics.

Geva Greenfield, Tetiana Lunova, Saravana Kumar, Ulrik Bak Kirk, Andrée Rochfort, Ara Darzi, Ana Luisa Neves (2025). Patient safety indicators for virtual consultations in primary care: A systematic review protocol . PLOS ONE.

Geva Greenfield, Kalthum Patail, Hui Hsuan Pai, Benedict Hayhoe, Azeem Majeed, Ana Luisa Neves, Henock B Taddese (2025). What are the perceptions and experiences of adults using mobile applications for self-management in diabetes? A systematic review . BMJ Open.

Geva Greenfield, Reham Aldakhil, Elena Lammila-Escalera, Benedict Hayhoe, Azeem Majeed, Ana Luisa Neves (2024). Impact of virtual consultations on quality of care in type 2 diabetes: a systematic review and narrative synthesis protocol . BMJ Open.

Geva Greenfield, Elena Lammila-Escalera, Reham Aldakhil, Hadar Zaman, Ana Luisa Neves, Azeem Majeed, Benedict WJ Hayhoe (2024). Structured medication reviews for adults with multimorbidity and polypharmacy in primary care: a systematic review protocol . BMJ Open.

Geva Greenfield, Elena Lammila-Escalera, Ziyang Pan, Dasha Nicholls, Azeem Majeed, Benedict Hayhoe (2024). Interventions to improve medication adherence in adults with mental–physical multimorbidity in primary care: a systematic review . British Journal of General Practice.

Geva Greenfield, Tavleen Wasan, Benedict Hayhoe, Meryem Cicek, Elena Lammila-Escalera, Dasha Nicholls, Azeem Majeed (2024). The effects of community interventions on unplanned healthcare use in patients with multimorbidity: a systematic review . Journal of the Royal Society of Medicine.

Geva Greenfield, Kate Campbell, Edmond Li, Niki O'Brien, Benedict Hayhoe, Thomas Beaney, Azeem Majeed, Ana Luísa Neves (2023). The Impact of Virtual Consultations on the Quality of Primary Care: Systematic Review . Journal of Medical Internet Research.

Geva Greenfield, Thomas Woodcock, Ajit Lalvani, Azeem Majeed, Paul Aylin (2023). Patient outcomes following emergency admission to hospital for COVID-19 compared with influenza: retrospective cohort study . Thorax.

Geva Greenfield, Susan Barber, Michaela Otis, Nasrin Razzaq, Deepa Solanki, John Norton, Sonia Richardson, Benedict W. J. Hayhoe (2023). Improving Multidisciplinary Team Working to Support Integrated Care for People with Frailty Amidst the COVID-19 Pandemic . International Journal of Integrated Care.

A Systematic Review of Interventions that Use Multidisciplinary Team Meetings to Manage Multimorbidity in Primary Care <head> <META HTTP-EQUIV="Refresh" CONTENT="0;URL=/servlet/useragent"> </head> . International Journal of Integrated Care.

Geva Greenfield, Olivia Okoli, Harumi Quezada-Yamamoto, Mitch Blair, Sonia Saxena, Azeem Majeed, Benedict Hayhoe (2021). Characteristics of frequently attending children in hospital emergency departments: a systematic review . BMJ Open.

Geva Greenfield, Liora Shmueli, Amy Harvey, Harumi Quezada-Yamamoto, Nadav Davidovitch, Joseph S Pliskin, Salman Rawaf, Azeem Majeed, Benedict Hayhoe(2021). Patient-initiated second medical consultations—patient characteristics and motivating factors, impact on care and satisfaction: a systematic review . BMJ Open. 11. (9). p. e044033. {BMJ}

Geva Greenfield, Mitch Blair, Paul P Aylin, Sonia Saxena, Azeem Majeed, Alex Bottle (2021). Characteristics of frequent paediatric users of emergency departments in England: an observational study using routine national data . Emergency Medicine Journal.

Geva Greenfield, Jean-Baptiste Woods, Azeem Majeed, Benedict Hayhoe(2020). Clinical effectiveness and cost effectiveness of individual mental health workers colocated within primary care practices: a systematic literature review . BMJ Open. 10. (12). p. e042052. {BMJ}

Geva Greenfield, Seung Min Han, Azeem Majeed, Benedict Hayhoe(2020). Impact of Remote Consultations on Antibiotic Prescribing in Primary Health Care: Systematic Review . Journal of Medical Internet Research. {JMIR} Publications Inc.

Geva Greenfield, Mitch Blair, Paul P Aylin, Sonia Saxena, Azeem Majeed, Maurice Hoffman, Alex Bottle (2020). Frequent attendances at emergency departments in England . Emergency Medicine Journal.

Geva Greenfield, Abrar Alturkistani, Ambar Qavi, Philip Emeka Anyanwu, Felix Greaves, Ceire Costelloe(2020). Patient Portal Functionalities and Patient Outcomes Among Patients With Diabetes: Systematic Review . Journal of Medical Internet Research. {JMIR} Publications Inc.

Geva Greenfield, Abrar Alturkistani, Felix Greaves, Shirin Aliabadi, Rosemary H Jenkins, Ceire Costelloe(2020). Patient Portal Functionalities and Uptake: Systematic Review Protocol . JMIR Research Protocols. {JMIR} Publications Inc.

Geva Greenfield, Maria Woringer, Kanika I Dharmayat, Alex Bottle, Kausik K Ray(2019). American Heart Association’s Cholesterol CarePlan as a Smartphone-Delivered Web App for Patients Prescribed Cholesterol-Lowering Medication: Protocol for an Observational Feasibility Study . JMIR Research Protocols. {JMIR} Publications Inc.

Matthew J Harris, Felix Greaves, Laura Gunn, Geva Greenfield, Sue Patterson, Josip Car, Azeem Majeed, Yannis Pappas, 2012, 'Multidisciplinary group performance in the context of integrated care: measurement of integration intensity', <i>The Lancet</i>, vol. 380, p. S13 .

Geva Greenfield, Joseph S Pliskin, Shlomo Wientroub, Nadav Davidovitch, 2012, 'Orthopedic surgeons’ and neurologists’ attitudes towards second opinions in the Israeli healthcare system: a qualitative study', <i>Israel Journal of Health Policy Research</i>, vol. 1, no. 1, p. 30 .

Geva Greenfield, Joseph S. Pliskin, Paula Feder-Bubis, Shlomo Wientroub, Nadav Davidovitch, 2012, 'Patient–physician relationships in second opinion encounters – The physicians’ perspective', <i>Social Science &amp; Medicine</i>, vol. 75, no. 7, pp. 1202-1212 .

PREPRINT

Geva Greenfield, Elena Lammila-Escalera, Gabriele Kerr, Benedict Hayhoe, Natalie Brewer, Carla Hearsum, Grazia Antonacci, Natasha Dsouza, Azeem Majeed, Ana Luisa Neves (2025). Impact of the Federated Data Platform’s digital surgery scheduling system on elective theatre utilisation at an NHS Trust: an interrupted time series analysis .

Geva Greenfield, Angela Cebolla Sousa, Pallavi Nair, Reham Aldakhil, Judith Udoyeh, Manisha Karki, Aos Alaa, Eva Riboli-Sasco, Austen El-Osta, Ana Luisa Neves, et al. (2025). Effectiveness of telephone interventions for the management of behavioural and psychological symptoms of dementia in the community: A systematic review (Preprint) .

Geva Greenfield, Elena Lammila-Escalera, Reham Aldakhil, Hei Ming Mak, Himani Sehgal, Ana Luisa Neves, Mark J Harmon, Azeem Majeed, Benedict Hayhoe (2024). Safety and Efficacy of Digital Check-in and Triage Kiosks in Emergency Departments: Systematic Review (Preprint) .

Geva Greenfield, Connor S Qiu, Tetiana Lunova, Gabriele Kerr, &#214;mr&#252;m Erg&#252;ven, Thomas Beaney, Benedict Hayhoe, Erik Mayer, Azeem Majeed, Ana Luisa Neves (2024). Determinants of Digital Health Literacy: International Cross-Sectional Study (Preprint) .

Geva Greenfield, Gabriele Kerr, Edmond Li, Thomas Beaney, Benedict W J Hayhoe, Josip Car, Ana Claver&#237;a, Claire Collins, Gustavo Gusso, Robert D Hoffman, et al. (2024). Factors Associated With the Availability of Virtual Consultations in Primary Care Across 20 Countries: Cross-Sectional Study (Preprint) .

Geva Greenfield, Gabriele Kerr, Benedict Hayhoe, Fiona Gaughran, Kristoffer Halvorsrud, Mariana Pinto da Costa, Nirandeep Rehill, Rosalind Raine, Azeem Majeed, Ceire Costelloe, et al. (2023). Attendance at remote versus face-to-face outpatient appointments in an NHS Trust .

Geva Greenfield, Wuraola Oluwayomi Odunlami, Edmond Li, Austen El-Osta, Rosy Tsopra, Heidrun Lingner, Ensieh Memarian, Robert Hoffman, Katarzyna Nessler, Geronimo Jimenez, et al. (2023). Factors influencing Primary Care Physicians recommending patients to use digital health technologies for self-management: A cross-sectional study across 20 countries (Preprint) .

Geva Greenfield, Kate Campbell, Edmond Li, Niki O&#39;Brien, Benedict Hayhoe, Thomas Beaney, Azeem Majeed, Ana Lu&#237;sa Neves (2023). The Impact of Virtual Consultations on the Quality of Primary Care: Systematic Review (Preprint) .

Geva Greenfield, Kate Campbell, Edmond Li, Niki O’Brien, Benedict Hayhoe, Thomas Beaney, Azeem Majeed, Ana Luisa Neves (2023). The impact of remote consultations on the quality of primary care: A systematic review .

OTHER

Geva Greenfield, Seung Min Han, Azeem Majeed, Benedict Hayhoe(2020). Impact of Remote Consultations on Antibiotic Prescribing in Primary Health Care: Systematic Review (Preprint) . {JMIR} Publications Inc.

Geva Greenfield, Abrar Alturkistani, Ambar Qavi, Philip Emeka Anyanwu, Felix Greaves, Ceire Costelloe(2020). Patient Portal Functionalities and Patient Outcomes Among Patients With Diabetes: Systematic Review (Preprint) . {JMIR} Publications Inc.

Geva Greenfield, Abrar Alturkistani, Felix Greaves, Shirin Aliabadi, Rosemary H Jenkins, Ceire Costelloe (2019). Patient Portal Functionalities and Uptake: Systematic Review Protocol (Preprint) .

Geva Greenfield, Maria Woringer, Kanika I Dharmayat, Alex Bottle, Kausik K. Ray(2018). American Heart Association’s Cholesterol CarePlan as a Smartphone-Delivered Web App for Patients Prescribed Cholesterol-Lowering Medication: Protocol for an Observational Feasibility Study (Preprint) . {JMIR} Publications Inc.

José S Marcano-Belisario, Geva Greenfield, Kit Huckvale, Laura H Gunn, Josip Car, 2012, 'Smartphone and tablet self-management apps for asthma', <i>Protocols</i> .