Profile Details

Create Project

★★★★★

☆☆☆☆☆

USD 100 /hr

★★★★★

☆☆☆☆☆

Hire Farhana A.

Pakistan

USD 100 /hr

Senior Qualitative Research Expert | 10+ Years | Nielsen & Unilever | IDI, FGD, U&A Studies

Profile Summary

USD 95–100/hour I am a senior qualitative and quantitative research professional with 10+ years of experience delivering consumer insights, U&A studies, IDIs, FGDs, ethnography, advertisement testing, and brand strategy research for globally recognised organisations including Unilever, AC Nielsen, Reckitt Benckiser, Coca-Cola, Nestlé, and BBC Media Action. My career has been built across leading consultancies — Nielsen, Tender Dragon, Iris Communications — and I am currently freelancing on multiple FMCG research projects including a Coffee Industry U&A study and a Sensodyne advertisement evaluation. I hold an MA in Psychology (CGPA 3.8, University of Karachi), which directly informs my disciplined, behavioural interviewing approach — I elicit specific, unprompted accounts without leading or steering, probe for concrete detail, and deliver consistent, protocol-faithful sessions every time. My work has been recognised with multiple Nielsen and Unilever awards including Star Employee of the Year and Best Business Partner.

Subject Matter Expertise

• ☆ Advertising

Services

• Research
• Consulting
• Product Development

Research Market Research, User Research, Gap Analysis, Systematic Literature Review, Secondary Data Collection

Consulting Business Strategy Consulting, Go-to-Market Strategy Consulting

Product Development Product Evaluation, Concept Development, Packaging Design

Work Experience

Manager

Freelancer (Portugal)

August 2024 - Present

Freelancer Researcher

none

January 2024 - Present

Education

Master in psychology

University of Karachi

January 2010 - January 2012

Certifications

• Certification details not provided.