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Profile Details
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USD 100 /hr
Hire Dr. Dr Affendy A.
USD 100 /hr

Managing Consultant with Marketing & Analytics Skills, Translate Business Objective into Successful Tactical Strategy

Profile Summary
Subject Matter Expertise
Work Experience



January 2019 - Present

Managing Consultant


2015 - 2017

Managing Director

RegalWater Sdn Bhd

2001 - 2014

Regional Software Support

Optika Sdn Bhd

1997 - 2001


Doctor of Business Administration (DBA)

Universiti Utara Malaysia (AACSB accredited)

January 2007 - November 2013

  • Certification details not provided.
Shamsudin, M.F., Hassim, A.A.(2020). Mediating role of organizational innovation on market orientation and business performance: SEM-AMOS approach . International Journal of Advanced Science and Technology. 29. (2). p. 3607-3613.
M Abudaqa, A.M., Hassim, A.A., M Abudaqa, A.M., Hassim, A.A., Saidun, Z.(2019). Relationship between service usefulness and information awareness toward citizen satisfaction of E-Government services in Kuala Lumpur . International Journal of Innovation, Creativity and Change. 5. (2). p. 118-127.
Abudaqa, A.M., Mujaini, H.A., Abudaqa, A.M., Mujaini, H.A., Hassim, A.A., Shamsudin, M.F.(2019). The effects of instant messaging services on w orking and communication quality . International Journal of Scientific and Technology Research. 8. (12). p. 38-41.
Hasim, M.A., Ishak, M.F., Hassim, A.A.(2019). The relationship between online shopping environments, sales promotions, website quality, and impulsive buying behaviour: A structural equation modelling approach . International Journal of Innovation, Creativity and Change. 6. (9). p. 215-230.
Shamsudin, M.F., Shamsudin, M.F., Nurana, N., Aesya, A., Hussain, H.I., Salem, M.A., Affendy, A.H.(2018). The factors university location towards student choice to private universities . International Journal of Engineering and Technology(UAE). 7. (4.29 Special Issue 29). p. 97-99.
(2016). Understanding Malaysian Consumer Online Purchase Intention: The Roles of Perceived Risk and Perceived Value. Journal of Social Science Research.
(2015). Analysis of Switching Costs Moderation on Customer Satisfaction and Loyalty . Journal of Global Business and Social Entrepreneurship.
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(2015). Factors Lead to Customer Loyalty in Prepaid Mobile Services . Caspian Journal of Applied Sciences Research.
(2014). The Influence of Subconscious Mind on Human Behavior . International Journal of Management Research and Review Vol. 5 (10).
Hassim, Affendy Abu, Nizam, Asmat, Talib, Abdul, Bakar, Abdul Rahim Abu(2011). The Effects of Entrepreneurial Orientation on Firm Organisational Innovation and Market Orientation Towards Firms Business Performance. International on Sociality ND Economics Development. IPEDR. 10. p. 280-284.
(2014). PKS perlu strategi Pemasaran . Berita Harian.