Profile Details

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Hire Dr. Eddy Y.

Indonesia

USD 150 /hr

Market & Brand Research Specialist in Emerging Countries ( Southeast Asia )

Profile Summary

I am a management scholar and lecturer specializing in branding, marketing, and Buddhist economics. I am a lecturer at the Indonesia International Institute for Life Sciences' school of business in Jakarta, Indonesia. I earned a Bachelor of Science in Computer Science and Accounting from Bina Nusantara University in 2008. I attended Pelita Harapan University to earn a Master's degree in Communication Science (2017) and a Doctorate in Research Management (2022). I've worked in a marketing agency for almost 12 years. Additionally, I earned certifications in consumer neuromarketing from Nanyang Technological University in Singapore (2015), statistical analysis of fMRI data from Johns Hopkins University (2014), qualitative research from the University of Paris I: Pantheon-Sorbonne (2018), and quantitative research method from the National University of Singapore (2018).

Subject Matter Expertise

• ☆ Marketing Strategy
• ☆ Marketing Analytics
• ☆ Digital Marketing

Services

• Research
• Consulting
• Data & AI
• Product Development

Research Market Research, Feasibility Study, Fact Checking, Gap Analysis, Systematic Literature Review

Consulting Digital Strategy Consulting

Data & AI Statistical Analysis, Data Visualization, Big Data Analytics, Data Processing

Product Development Concept Development

Work Experience

lecturer

Indonesia International Institute for Life-Sciences (i3L)

January 2022 - Present

Head of research and development

Winslow Taylor Research Institute

June 2013 - Present

Director

PT. Suryadhamma Investama

2012 - Present

Education

Doctor of Research in Management

Pelita Harapan University

2018 - Present

Master of Communication Science

Pelita Harapan University

2015 - 2017

Bachelor of Computer Science

Bina Nusantara University

2003 - 2008

Bachelor of Economic

Bina Nusantara University

2003 - 2008

Certifications

• Certification details not provided.

Publications

JOURNAL ARTICLE

Eddy Yansen(2022). Pengembangan dan Validasi Alat Ukur Personal Brand Orientation . Syntax Literate ; Jurnal Ilmiah Indonesia. 7. (2). p. 633. {CV}. Syntax Corporation Indonesia

Eddy Yansen and Anton W. Widjaja and Innocentius Bernato(2021). PERSONAL BRAND ORIENTATION: AN EXPLORATION OF ITS ANTECEDENTS AND CONSEQUENCES . Revista de Investigaciones Universidad del Quindío. 33. (2). p. 309--319. Universidad del Quindio

(2021). The Effect Of Personal Brand Orientation On Digital Firm Performance, With Mediating Role Of Networking Capabilities And Digital Learning Capabilities. Vidyabharati International Interdisciplinary Research Journal.

(2021). The Role of Conative-Affective Loyalty as a mediator of Retargeting Ad toward Purchase Intention . Journal of Positive Psychology and Wellbeing.