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Hire Daniel S.

United States

USD 75 /hr

Mixed methods communication and psychology researcher with expertise in marketing, UXR, and program evaluation

Profile Summary

I am a behavioral scientist with a Ph.D. in Communication, an M.A. in psychology, and a B.A. in Anthropology, offering a mixed methods perspective on how people think, feel, and respond to information, focusing on how those insights can be translated into smarter strategy. My 10+ years of applied research experience spans consumer perception studies, message testing, experimental design, audience segmentation, and longitudinal behavioral tracking, with clients/employers ranging from wellness startups and municipal governments to academic institutions and community development nonprofits. I have worked directly with founders, executives, and organizational leadership to turn complex behavioral data into clear, actionable recommendations — whether that means designing a two-study brand research program from scratch, building an interactive data dashboard, or profiling how different audience segments respond to contested information in political, health, and product contexts. My methods are rigorous; my deliverables are built for real decisions.

Subject Matter Expertise

• ★ Research Methodology
• ★ Quantitative User Research
• ★ Qualitative User Research
• ☆ Human Behavior & Psychology
• ☆ Cognitive Science
• ☆ Political Psychology
• ☆ Human-Computer Interactions (HCI)
• ☆ Cultural Anthropology
• ☆ Ethnology & Ethnography
• ☆ Social Movements
• ☆ Social Network Theory & Analysis
• ☆ Media Studies
• ☆ Journalism
• ☆ Media Literacy
• ☆ Communication Theory
• ☆ Science Outreach
• ☆ Democracy
• ☆ SPSS
• ☆ Excel
• ☆ R
• ☆ Hypothesis
• ☆ Peer Review
• ☆ Survey Design & Methodology
• ☆ User Research
• ☆ Fact Checking
• ☆ Literature Search
• ☆ Gap Analysis
• ☆ Herbal Products
• ☆ Nutraceuticals
• ☆ Supplements
• ☆ Branding
• ☆ Marketing Strategy
• ☆ Market Research
• ☆ Qualitative Market Research
• ☆ Quantitative Market Research
• ☆ Marketing Analytics

Services

• Writing
• Research
• Consulting
• Data & AI
• Product Development

Writing Copywriting, Creative Writing

Research Market Research, User Research, Meta-Research, Feasibility Study, Technology Scouting, Fact Checking, Gap Analysis, Gray Literature Search, Scientific and Technical Research, Systematic Literature Review, Secondary Data Collection

Consulting Go-to-Market Strategy Consulting, Digital Strategy Consulting

Data & AI Statistical Analysis, Text Mining & Analytics, Data Mining, Data Cleaning, Data Processing, Data Insights

Product Development Product Evaluation

Work Experience

Visiting Researcher

Technische Universität Berlin

September 2025 - Present

Visiting Assistant Professor

George Washington University

August 2022 - Present

Freelancer Researcher

Daniel Sude Consulting

June 2018 - Present

Project Manager for Research, Evaluation, & Impact

Interise

July 2024 - August 2025

Postdoctoral Fellow

Tel Aviv University

August 2020 - July 2022

Education

PhD (School of Communication)

The Ohio State University

August 2016 - August 2020

M.A. (Psychology)

University of British Columbia

September 2013 - August 2015

M.A.

University of Chicago

September 2010 - August 2011

B.A.

Dartmouth College

September 2003 - August 2007

Certifications

• Project Management Foundations

  LinkedIn

  https://www.linkedin.com/learning/certificates/5d4b1e55c58e9a0c598892adb362146d0a3e22c430066591acf8ac8ee8f4d9de

  June 2024 - Present

• Data Science Foundations: Data Mining in R

  LinkedIn

  https://www.linkedin.com/learning/certificates/a1ed0af090908d0a0083b620b8d7de255e0adb54bc182c46d092ce9c8b7b4f9a

  July 2023 - Present

Publications

JOURNAL ARTICLE

Daniel Sude, Nicholas L. Matthews, Joseph B. Bayer, Walter J. Sowden (2023). How moral adaptability relates to communication and friendship with morally dissimilar others . Communication Monographs.

Daniel Sude, Axel Westerwick, Dana Brooks, Berkay Kaplan, Silvia Knobloch-Westerwick (2023). Self-Consistency and Self-Enhancement Motivation Impacts on Selective Exposure to Politics — A SESAM Model Application . Mass Communication and Society.

Daniel J Sude, Shira Dvir-Gvirsman, Caleb Carr (2023). Different platforms, different uses: testing the effect of platforms and individual differences on perception of incivility and self-reported uncivil behavior . Journal of Computer-Mediated Communication.

Daniel Sude, Ceren Budak, R. Kelly Garrett(2021). Better Crowdcoding: Strategies for Promoting Accuracy in Crowdsourced Content Analysis . Communication Methods and Measures. p. 1--15. Informa {UK} Limited

Daniel J. Sude, George D.H. Pearson, Silvia Knobloch-Westerwick(2021). Self-expression just a click away: Source interactivity impacts on confirmation bias and political attitudes . Computers in Human Behavior. 114. p. 106571. Elsevier {BV}

Daniel Sude, Axel Westerwick, Melissa Robinson, Silvia Knobloch-Westerwick(2020). Peers Versus Pros: Confirmation Bias in Selective Exposure to User-Generated Versus Professional Media Messages and Its Consequences . Mass Communication and Society. 23. (4). p. 510--536. Informa {UK} Limited

Daniel Sude, R. Kelly Garrett, Paolo Riva(2020). Toeing the Party Lie: Ostracism Promotes Endorsement of Partisan Election Falsehoods . Political Communication. 37. (2). p. 157--172. Informa {UK} Limited

(2020). Peers versus Pros: Confirmation Bias in Selective Exposure to User-Generated versus Professional Media Messages and its Consequences . Mass Communication and Society.

Daniel J. Sude, Silvia Knobloch-Westerwick, Melissa J. Robinson, Axel Westerwick(2019). “Pick and choose” opinion climate: How browsing of political messages shapes public opinion perceptions and attitudes . Communication Monographs. p. 1--22. Informa {UK} Limited

PREPRINT

Nicholas L. Matthews, Joseph Bayer, Daniel Jeffrey Sude, Walter J. Sowden, PhD (2023). How moral adaptability relates to communication and friendship with morally dissimilar others .

OTHER

Silvia Knobloch-Westerwick, Axel Westerwick, Daniel J. Sude(2019). Media Choice and Selective Exposure . Media Effects. p. 146--162. Routledge