Profile Details

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Hire Dr. Aniruddha B.

India

USD 9 /hr

PhD in Marketing | Assistant Professor & Former Pharma Industry Leader | Expert in Consumer Behaviour, Entrepreneurship,

Profile Summary

I am a PhD in Marketing with 12+ years of academic and industry experience in consumer behaviour, advertising, entrepreneurship, and strategic marketing. Currently, I work as an Assistant Professor of Marketing, a Marketing Consultant for Nayanjyoti Eye Hospital, and a Master Trainer for the Government of West Bengal under the PMFME scheme. Previously, I held senior roles at Novartis, Bayer, and Frontida Healthcare, focusing on brand development, sales strategy, and institutional business. I have published in Scopus and Springer journals, presented at international conferences, and contributed to Springer book chapters on sustainability and smart cities. Skilled in SPSS, survey design, and data analysis, I provide market research, consumer insights, advertising effectiveness, entrepreneurial strategy, and statistical consulting. My blend of academic rigor and industry expertise ensures practical, research-driven solutions for researchers and businesses .

Subject Matter Expertise

• ★ Data Analysis
• ★ Statistics
• ★ Consumer Behavior & Theory
• ☆ Business Analytics
• ☆ Health Data Analysis
• ☆ Social Work

Services

• Writing
• Research
• Consulting
• Data & AI

Writing Technical Writing

Research Market Research, User Research, Fact Checking, Gap Analysis

Consulting Business Strategy Consulting, Healthcare Consulting

Data & AI Statistical Analysis

Work Experience

Asst. Professor

Techno India University

February 2023 - Present

Education

Ph.D (Management)

ICFAI UNIVERSITY JHARKHAND

June 2015 - September 2020

MBA (Management)

SSIM,Hyderabad

2008 - 2010

B.SC Honours (Economics)

Chandannagore Govt. College

2005 - 2008

Certifications

• Bootcamp on Become a Build a global career as an academic content writer

  SkillArbitrage

  https://skillarbitra.ge/

  August 2025 - Present

• 'Systematic Literature Review'

  Commacad

  https://drive.google.com/file/d/1RHRSsQr5fPW-ZRtEGlQf-SQdi9PBLfwB/view

  July 2025 - Present

• Digital Marketing Upgrade course

  SWYAM : Govt. of India

  January 2025 - Present

• Faculty Development programme on Case Research

  New Delhi Institute of Management

  December 2023 - Present

Publications

BOOK CHAPTER

Aniruddha Bhowmick, Nadindla Srividya, Shibasish Mukherjee (2024). Can Personality Traits Have an Impact on Consumer Behaviour Concerning OTC Allopathic Medicines? an Introspective Study .

CONFERENCE PAPER

Aniruddha Bhowmick (2022). Antecedents to consumer purchasing behavior towards over-the-counter medicine. 2nd International Conference on Changing Business Paradigm, (ICCBP-2022).

Aniruddha Bhowmick (2017). A study of consumer behaviour towards OTC allopathic medicine using integrated behaviour model. International Research Journal of Management Science and Technology.

JOURNAL ARTICLE

Aniruddha Bhowmick (2022). Impact of consumers’ attitudes, subjective norms and perceived behavioral control on consumer purchase behaviour towards OTC allopathic medicine. Academy of Marketing Studies Journal.

Aniruddha Bhowmick (2016). Rural India-an untapped gold mine for pharmaceutical industry. IUJ Journal of Management.

DISSERTATION THESIS

Aniruddha Bhowmick (2021). Factors Influencing Consumer Preferences for Over– The-Counter (OTC) Allopathic Medicine.