Profile Details

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USD 70 /hr

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Hire Aileen G.

United States

USD 70 /hr

MS economics, 3 years analyst in advertising. R, SQL, Python, regressions.

Profile Summary

Hello, I am Aileen, MS in economics. In my role as an analyst in advertising, I work with marketing data to answer questions such as: how long does it take to convert, what role does a channel play in conversions, and how do consumers move through the pathway. It is by analyzing data that you can get insights to tell you what can be improved and what is happening with the strategy, as well as answer questions on the consumer journey. As for tools, it is SQL and a variety of libraries in R programming. In my spare time, I learn Python, as well as machine learning.

Subject Matter Expertise

• ★ Data Analysis
• ★ Economics
• ★ Advertising

Services

• Writing
• Data & AI

Writing Copywriting

Data & AI Predictive Modeling, Statistical Analysis, Data Processing, Data Insights

Work Experience

Analyst

TBWA Chiat Day

January 2020 - January 2022

Jr Data Scientist

Zimmerman Advertising

December 2018 - December 2019

Education

Master of Economics

University of Oulu - Finland

September 2016 - June 2018

Certifications

• Certification details not provided.