Profile Details

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Hire Dr. Andreea Dalia L.

Austria

USD 70 /hr

HCI PhD Who Turns Complex Behaviour Into Usable Products

Profile Summary

I’m a PhD-qualified UX/HCI researcher with deep academic roots and hands-on industry experience. I’ve led rigorous user-centred research in both university and corporate environments, helping teams turn insights into intuitive, impactful digital experiences. I've worked on various innovative projects such as VR/MR simulations, grasping interactions, user experience for mobile/web and rigorous concept testing. Today, I’m passionate about driving innovation at the intersection of science and business. Whether working with researchers, technologists or business stakeholders, I thrive on converting deep research insights into scalable solutions and strategic value.

Subject Matter Expertise

• ★ Data Analysis
• ☆ Computer Vision
• ☆ Human-Computer Interactions (HCI)

Services

• Writing
• Research
• Consulting
• Data & AI
• Product Development

Writing Technical Writing, Copywriting, General Proofreading & Editing

Research Market Research, User Research, Meta-Research, Feasibility Study, Technology Scouting, Fact Checking, Gap Analysis, Gray Literature Search, Scientific and Technical Research, Systematic Literature Review, Secondary Data Collection

Consulting Business Strategy Consulting, Go-to-Market Strategy Consulting, Digital Strategy Consulting

Data & AI Predictive Modeling, Statistical Analysis, Data Visualization

Product Development Recipe Development, Product Evaluation, Product Validation, Product Compliance , Concept Development, Packaging Design, Prototyping, Reverse Engineering

Work Experience

Birmingham University

- Present

Freelance research consultant and editor

Consulting (Self-Employed)

January 2026 - Present

Senior UX Researcher

Mosaic Group

March 2023 - September 2024

Senior UX Researcher

Timeular

March 2022 - March 2023

UX Researcher

Curzon Software House

January 2020 - March 2022

Human-Computer Interaction Researcher

Birmingham City University

September 2017 - January 2020

Education

PhD in Human Computer Interaction

Birmingham City University

September 2017 - October 2022

Certifications

• Postgraduate Certificate in Research Practice

  Birmingham City University

  January 2026 - Present

• SEDA Preparing PhD Students to Teach in Higher Education

  SEDA

  January 2026 - Present

Publications

JOURNAL ARTICLE

Andreea Dalia Blaga, Maite Frutos-Pascual, Chris Creed, Ian Williams (2024). VR-Grasp: A Human Grasp Taxonomy for Virtual Reality . International Journal of Human–Computer Interaction.

Andreea Dalia Blaga, Maite Frutos-Pascual, Chris Creed, Ian Williams (2021). Virtual Object Categorisation Methods: Towards a Richer Understanding of Object Grasping for Virtual Reality . Proceedings of the 27th ACM Symposium on Virtual Reality Software and Technology.

Andreea Dalia Lazar (2021). Development and Validation of a Mobile Clinical Decision Support Tool for the Diagnosis of Drug Allergy in Adults: The Drug Allergy App . The Journal of Allergy and Clinical Immunology: In Practice.

DISSERTATION THESIS

Andreea Dalia Lazar (2023). A Taxonomy of Freehand Grasping Patterns in Virtual Reality .

CONFERENCE PAPER

Andreea Dalia Blaga, Maite Frutos-Pascual, Chris Creed, Ian Williams (2020). Too Hot to Handle: An Evaluation of the Effect of Thermal Visual Representation on User Grasping Interaction in Virtual Reality . Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems.

Andreea Dalia Lazar (2017). Usability Analysis of an Off-the-Shelf Hand Posture Estimation Sensor for Freehand Physical Interaction in Egocentric Mixed Reality . IEEE International Symposium on Mixed and Augmented Reality Workshops (ISMARW).