Profile Details

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Hire Dr. Dr Affendy A.

Malaysia

USD 100 /hr

Managing Consultant with Marketing & Analytics Skills, Translate Business Objective into Successful Tactical Strategy

Profile Summary

Senior Management Consultant bringing over 26 years of experience in establishing operational optimization across diverse industries in both local and international operations. Expertise in business management, sales and marketing, operations, human resources , and data analytics. Background includes strategic planning for start-up operations, turnarounds, and joint ventures, including licensing of intellectual properties. Strong expertise in the IT system development, product development and product design and packaging. Ability to work with staff across all levels. Accredited Management Consultant and Training on business analysis in data science using Azure ML and VENSIM System Dynamic • Data Analytics Professional and Training Specialist • Business Setup and Development • Consultancy and IT Project Management • Lecturing Post Graduate students

Subject Matter Expertise

• ☆ Data Analysis
• ☆ Predictive Modeling & Analytics
• ☆ Production & Operations Management
• ☆ Research
• ☆ Business Education
• ☆ Sales & Marketing
• ☆ Management Consulting

Services

• Writing
• Research
• Data & AI

Work Experience

COO

ABRN@sia

January 2019 - Present

Managing Consultant

xcellBrain

2015 - 2017

Managing Director

RegalWater Sdn Bhd

2001 - 2014

Regional Software Support

Optika Sdn Bhd

1997 - 2001

Education

Doctor of Business Administration (DBA)

Universiti Utara Malaysia (AACSB accredited)

January 2007 - November 2013

Certifications

• Certification details not provided.

Publications

JOURNAL ARTICLE

Shamsudin, M.F., Hassim, A.A.(2020). Mediating role of organizational innovation on market orientation and business performance: SEM-AMOS approach . International Journal of Advanced Science and Technology. 29. (2). p. 3607-3613.

M Abudaqa, A.M., Hassim, A.A., M Abudaqa, A.M., Hassim, A.A., Saidun, Z.(2019). Relationship between service usefulness and information awareness toward citizen satisfaction of E-Government services in Kuala Lumpur . International Journal of Innovation, Creativity and Change. 5. (2). p. 118-127.

Abudaqa, A.M., Mujaini, H.A., Abudaqa, A.M., Mujaini, H.A., Hassim, A.A., Shamsudin, M.F.(2019). The effects of instant messaging services on w orking and communication quality . International Journal of Scientific and Technology Research. 8. (12). p. 38-41.

Hasim, M.A., Ishak, M.F., Hassim, A.A.(2019). The relationship between online shopping environments, sales promotions, website quality, and impulsive buying behaviour: A structural equation modelling approach . International Journal of Innovation, Creativity and Change. 6. (9). p. 215-230.

Shamsudin, M.F., Shamsudin, M.F., Nurana, N., Aesya, A., Hussain, H.I., Salem, M.A., Affendy, A.H.(2018). The factors university location towards student choice to private universities . International Journal of Engineering and Technology(UAE). 7. (4.29 Special Issue 29). p. 97-99.

(2016). Understanding Malaysian Consumer Online Purchase Intention: The Roles of Perceived Risk and Perceived Value. Journal of Social Science Research.

(2015). Analysis of Switching Costs Moderation on Customer Satisfaction and Loyalty . Journal of Global Business and Social Entrepreneurship.

(2015). Factors Influencing Customer Loyalty In Private Healthcare Services . Valley International Journal.

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(2015). Factors Lead to Customer Loyalty in Prepaid Mobile Services . Caspian Journal of Applied Sciences Research.

(2014). The Influence of Subconscious Mind on Human Behavior . International Journal of Management Research and Review Vol. 5 (10).

Hassim, Affendy Abu, Nizam, Asmat, Talib, Abdul, Bakar, Abdul Rahim Abu(2011). The Effects of Entrepreneurial Orientation on Firm Organisational Innovation and Market Orientation Towards Firms Business Performance. International on Sociality ND Economics Development. IPEDR. 10. p. 280-284.

NEWSPAPER ARTICLE

(2015). Banjir buka peluang pengusaha promosi produk . Berita Harian.

(2014). PKS perlu strategi Pemasaran . Berita Harian.

CONFERENCE PAPER

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