The pharma industry is perhaps one of the biggest industries that benefits from data analytics. Data science is continuously being used by pharma, healthcare and biotech companies to develop more efficient clinical trials, customized drug development process optimization and individualized delivery approaches. Apart from that, the power of big data and predictive analytics is also being harnessed by pharma companies to target relevant consumers, increase sales and take data-based marketing decisions. This is represented in the infographic below, from Prescriber360.
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