バイオテック企業はどのようにして効果的な市場調査を行うことができるのでしょうか？

The advent of バイオテクノロジー has been something of a miracle in itself. It has completely revolutionized the ヘルスケア and pharma industry over the last 20-30 years. As the potential of biotech to solve problems in every category from healthcare to agriculture increases, so does the size and strength of the industry. As published by Datafox, biotechnology products represented 21% of the total $714bn global market for prescription drugs in 2012, equating to $150bn of sales. And it’s expected to grow to $224bn by $2018.

New products and innovations are an everyday affair when it comes to biotech. One category of products that is taking the industry by storm right now is biomaterials. Biomaterials have the potential to repair tissue and work as substitutes for missing tissue. A good example of a biomaterial is collagen, which is being used in a wide range of applications, from dentistry to drug delivery systems.

If you walk into a pharmacy, you’re likely to find a whole range of collagen products – from those that promise to make your skin look younger and to those that make your bones/cartilage stronger. There are multiple brands manufacturing the same product. As a biotech firm, how then, can you position your product differently? You’d need to have a report of the current industry practices and products – their sources, composition and effectiveness.

Traditionally, companies have bought standard, over-the-counter market research reports to assess the market for their product and to keep themselves updated with scientific developments. However, there is often a time lag between the publication of a report and the latest, ongoing research. Companies also have to scour through various reports to finally find one that is of particular interest to them, and more often than not, the report doesn’t present evidence-based answers that directly relate to the questions at hand.

そのような場合には フリーランスの専門家を雇う who can prepare a report specific to the product and the company’s requirements can prove to be very useful. Being able to discuss your requirements with a scientist gives you the flexibility of explaining your requirements and not having to waste time and energy reading report after report.

Another growing category of biotech products is バイオマーカー. Typically, a biomarker is anything that gives you an indication of the biological state of an organism – for example, a warm forehead might mean a fever. However, novel biomarkers can now help us diagnose a disease and also predict how the patient will respond to a certain kind of treatment. We know that some specific genes, if inherited, can signify increased chance of having cancer or schizophrenia. Biomarkers help measure the immune response of a patient to specific antibodies, so that the most effective form of treatment can be developed. In case the patient has a mutated gene, for example, it may lower the response of the patient to the drug. Biomarkers are being used in cancer diagnostics, drug discovery and personalized medicine. The market for biomarkers is expected to grow in the next five years, as more and more companies are jumping into the bandwagon.

カスタマイズされた市場調査レポートのための適切な専門家を見つけることは、企業が十分な情報を得た上で計算された意思決定を行うのに役立ちます。バイオテック企業にとって、最新の技術革新や製品開発を把握するために、研究者と手を取り合って仕事をすることは不可欠です。フリーランスの研究者と協力することで、ビジネス上の意思決定、既存製品の改良、新製品の位置づけ、適切なターゲット層の発見などに必要な知識を得ることができます。1対1で研究者に相談し、カスタマイズされたレポートを作成してもらうことで、代理店から市販のレポートを入手するよりもはるかに安い価格で提供することができます。パーソナライズド・デリバリーは、薬だけではありません

The third sector of biotech that is seeing widespread application is what forms the backbone of biotech – good ol’ genetics. With a rise in incidence of hereditary diseases, technological advances and public awareness, the global market for genetic testing is predicted to 500百万米ドルの成長 in the next four years. Research also shows that personalized medicine is future of healthcare. Genetics forms the foundation of predictive diagnostics, オンコロジー, genomics and sequencing, and drives a large part of the industry forward. Genetic engineering also has large applications in the agriculture and energy sectors.

It can be quite a task for an emerging or mid-size biotech company to find all the literature it needs to develop a new product. And let’s not forget the bigger, established companies, who also need to keep abreast of scientific developments so that they can sustain their products and maintain industry standards and protocols. Instead of paying a large fee for pre-created reports, it is much more effective for a company to be able to access customized services in one place.

In a nutshell, here’s why biotech SMEs should be working with freelance specialists on a one-on-one basis:

With the biotech industry holding great promise for the future, it’s essential that companies look at innovation in a big way. Comprehensive, thorough research lays the foundation for any novel product, and our 科学者のプール そのために、世界中から集まった人たちが集まっています。