Profile Details

Create Project

★★★★★

☆☆☆☆☆

USD 25 /hr

★★★★★

☆☆☆☆☆

Hire Daniela O.

Colombia

USD 25 /hr

Social and market researcher | Emphasis on ethnography and netnography

Profile Summary

I have 4 years of experience in market and social research projects. My strength is qualitative ethnographic research through field observation, individual and group interviews, workshops, focus groups, netnography (web/desk research), compile papers and benchmarking. I can also do and/or support the Formulation of guide instruments for the application of research techniques, the systematization, analysis and categorization of the information, the research report and provide insights and strategic conclusions. I have worked on topics such as consumption and participation of citizens in community media, citizen perception about the public management of government entities, Pre-feasibility of markets to strengthen services, knowledge of the buyer to define marketing strategies.

Subject Matter Expertise

• ★ Research
• ☆ Anthropology
• ☆ Ethnology & Ethnography
• ☆ Research Methodology
• ☆ Sales & Marketing
• ☆ Marketing Analytics

Services

• Research

Research Market Research, Gray Literature Search, Systematic Literature Review, Secondary Data Collection

Work Experience

Research analyst

Estrategia DC

March 2019 - December 2019

Design Researcher Jr.

Xperience Design

May 2018 - October 2018

Social and market researcher

FocusLab Nichos y Tendencias

March 2017 - July 2018

Research assistant in service design and user experiences

Blaster Diseño

July 2016 - February 2017

Education

Specialization in methods and techniques of social research

CLACSO

October 2019 - Present

Anthropology

Universidad de Antioquia

September 2012 - September 2017

Industrial design

Servicio Nacional de Aprendizaje (SENA)

September 2010 - September 2012

Certifications

• Certification details not provided.