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Hire Alexis P.

United Kingdom

USD 45 /hr

Data Scientist/ Data Analyst. 10+ years experience having worked with the worlds largest global organisations.

Profile Summary

I am a data scientist/analyst with over 10 years experience having worked on projects across the banking, retail, FMCG, online retail and oil. I have worked for companies such as Accenture, WPP, River Island, BP, Nestle, GSK. I enjoy giving insights to all types of companies based on their data in which they can use to build in their forward strategy. I have used methods such as Econometrics, marketing mix modelling, predictive analytics, google analytics, online analytics, data visualisation, methods in order to do this. I believe I can help companies of all sizes that have a lot of data by using the methods I have picked up working with those companies that I have provided analytical consultancy advise too. I can explain complex data in more simple turns. When I worked at WPP ( Mindshare) I developed a Price Optimisation strategy that was rolled out by Mindshare on various clients. I Developed methods of integrating market research surveys into statistical models For Castrol Oil (BP). I delivered training sessions on pricing and promotions analytics for retail. I helped promote and delivered part of the data science training at the Bank of England. I use predictive/Econometric models built in EViews and R studio to obtain media long term ROI in order to inform clients how to optimize their media budget allocations across different media channels. I did this with Diageo which involved advising how to spend £60 million of their media budget. I found that the ROI of media was not profitable unless brands invested in media when promotions for a particular brand was on. By changing their media strategy they were able to increase their media ROI from under 1 to over 2. This meant they made a extra £5million from media. I am able to recommend on product pricing strategy using price elasticity and cross price elasticity’s obtained from these econometric models. I can evaluate changes in product price elasticity over time and how this effects long term product profitability. I have used data to present recommendations of product optimal price in the short and long run. For example I told River Island to increase their general retail selling price due to in order to increase profit. The year after they had done this their profit had increased by £5million due to taking my pricing recommendation. I also work in Analyzing variations in promotional activity in terms of volume uplift and incremental profit for the brand. With use of P&L recommend optimal promotional strategy in terms of timing discount and account for issues such as sales brought forward and steal from products in the brand. An example of me doing this is for Harveys the furniture store where I was working with around a £50 million marketing budget. I advised certain promotional events were working better even though their discount was the same. By changing the naming of their promotional events they would be able to increase their profit from these promotions by about £10 million. The final phase of my projects is to present data (from the model) in a way that can be understood by clients across different areas within an organization. This is in the form of a presentation to clients. For one of my clients Bensons for Beds/ Harveys I presented to marketing directors, finance, business analysts and media planners. Due to my wide experience working with many organisations I feel I can offer this service to any company with data across multiple industries.

Subject Matter Expertise

• ☆ Data Analysis
• ☆ Data Processing
• ☆ Data Visualization
• ☆ Big Data Analytics
• ☆ Data Management
• ☆ Statistics
• ☆ Applied Statistics
• ☆ Regression Analysis
• ☆ Nonlinear Regression
• ☆ Renewable Energy
• ☆ Data-Driven Decision Making
• ☆ Econometrics
• ☆ Sales & Marketing
• ☆ Marketing Analytics
• ☆ Management

Services

• Data & AI

Work Experience

Manager (In Data and Statistics)

The Bank of England

January 2017 - May 2019

Account Director in Consultancy ( Marketing Analytics/Data Science Consultancy)

Mindshare (WPP)

January 2013 - January 2017

Consultant (Marketing Analytics/Digital Consultancy)

Accenture (Accenture Interactive)

August 2011 - November 2012

Econometric consultant

Ninah Consulting, (part of Publicis Group UK)

September 2009 - August 2011

Econometrician

Mediacom (Part of WPP)

August 2008 - August 2009

Pricing/Commercial Analyst

Marubeni Group (Smartest energy)

April 2007 - August 2008

Derivatives Contract Analyst

Shell PLC (Shell trading and Shipping)

May 2005 - April 2007

Education

Economics BSc

The University of Birmingham

October 2001 - June 2004

Certifications

• Certification details not provided.