A blog often serves as the #1 marketing channel for businesses of all sizes. In industries like life sciences, publishing, medicine, and education, a blog not only fulfils the purpose of educating users about products and services, but also improves trust and establishes authority. A blog typically comprises articles on relevant industry insights and updates, thought leadership, announcements of new products or services. It may also feature case 研究 and customer success stories.
较大的企业可能会运行几个专注于特定主题的博客。 Illumina例如，运行 视野博客, which publishes thought leadership 内容, as well as the 信息学博客, which publishes more 产品-specific content. The 赛默飞世尔博客 publishes 科学 blog articles in various categories, and also provides regional blog content in multiple languages.
- Sourcing high-质量 content from qualified experts
内容经理经常从以下方面获取文章 自由职业者博客作家 with expertise in a specific subject area. The benefits of hiring contract writers also means that you can retain them on an on-demand or retainer basis, covering any editorial gaps in the calendar. More importantly, it means that you can access the expertise of qualified and established specialists in a specific industry or research area, which in turn boosts the credibility of your articles.
If you’re looking to work with qualified science writers, we’ve developed a calculator below to help you get an estimate. As a reference, hiring a PhD-qualified science or 医疗 writer on Kolabtree costs between 每小时40-60美元. The calculator uses data from thousands of projects on Kolabtree which have required the expertise of a subject 问题 expert.
准备雇用吗？查看 自由科学作家 现在。