{"id":9920,"date":"2022-02-01T20:12:46","date_gmt":"2022-02-01T20:12:46","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=9920"},"modified":"2022-02-01T20:16:20","modified_gmt":"2022-02-01T20:16:20","slug":"5-great-ideas-for-life-science-content-marketing","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/5-great-ideas-for-life-science-content-marketing\/","title":{"rendered":"5 great ideas for life science content marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f4a015d8a69\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f4a015d8a69\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/5-great-ideas-for-life-science-content-marketing\/#Life_science_content_marketing_channels\" title=\"Life science content marketing channels\">Life science content marketing channels<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/5-great-ideas-for-life-science-content-marketing\/#Free_checklist_to_build_a_robust_content_marketing_strategy\" title=\"Free checklist to build a robust content marketing strategy\">Free checklist to build a robust content marketing strategy<\/a><\/li><\/ul><\/nav><\/div>\n<p>Life science content marketing is a crowded space. As an industry, life sciences combines various domains: biotechnology, medical devices, <a href=\"https:\/\/www.kolabtree.com\/blog\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">research<\/a>, and pharma. All of these sectors depend heavily on content, whether it&#8217;s announcing a new product or publishing the results of clinical studies. Content marketing in the life sciences space is harder than many other industries, as Google&#8217;s guidelines are stricter for medical and scientific websites. Content published in the life sciences space has to be fact-checked and reviewed by qualified experts, so that is it credible and authoritative. The need for <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/science-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=CMChecklist\">freelance science content writers<\/a> has been growing exponentially in the last couple of years, and has increased even more <a href=\"https:\/\/www.clinicaltrialsarena.com\/contractors\/consultancy_services\/kolabtree-2\/pressreleases\/spike-freelance-medical-writers\/\">because of the pandemic<\/a> and remote working.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Life_science_content_marketing_channels\"><\/span>Life science content marketing channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Channels used by life science companies for marketing are typically:<\/p>\n<ul>\n<li>Blog: A blog helps establish credibility and is effective for communicating with all stakeholders<\/li>\n<li>Landing pages: Landing pages typically communicate the value proposition of the company, product, or service. They are an important touchpoint in the user journey.<\/li>\n<li>Emails: A regular newsletter is effective in staying top-of-mind with customers. Creating lead magnets and drip campaigns are also great ways to acquire and nurture potential customers through the sales pipeline.<\/li>\n<\/ul>\n<p>But what can life science companies do to stand out among the crowd? What are some of the more creative ways they can use content marketing to boost business growth? In this free checklist, we break it down for you. Read 5 tried, tested, and trusted ways you can use content marketing as a life science company in a scalable and sustainable way. Get leads, widen your reach, and use new ways to establish your business and grow traffic organically online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Free_checklist_to_build_a_robust_content_marketing_strategy\"><\/span>Free checklist to build a robust content marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class='mailmunch-forms-short-code mailmunch-forms-widget-977266' style='display: none !important;'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Life science content marketing is a crowded space. As an industry, life sciences combines various domains: biotechnology, medical devices, research, and pharma. All of these sectors depend heavily on content, whether it&#8217;s announcing a new product or publishing the results of clinical studies. Content marketing in the life sciences space is harder than many other<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/5-great-ideas-for-life-science-content-marketing\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":12,"featured_media":9919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[442,654,147],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 great ideas for life science content marketing - The Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"Download the free checklist: 5 top tips to build a scalable and sustainable life science content marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/5-great-ideas-for-life-science-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 great ideas for life science content marketing\" \/>\n<meta property=\"og:description\" content=\"Download the free checklist: 5 top tips to build a scalable and sustainable life science content marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/5-great-ideas-for-life-science-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T20:12:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-01T20:16:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2022\/02\/Persona-1-Lead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 great ideas for life science content marketing - 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