{"id":8782,"date":"2021-02-19T14:52:59","date_gmt":"2021-02-19T14:52:59","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=8782"},"modified":"2024-05-17T10:04:09","modified_gmt":"2024-05-17T10:04:09","slug":"life-science-writers-the-secret-to-effective-biotech-marketing","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/life-science-writers-the-secret-to-effective-biotech-marketing\/","title":{"rendered":"Life Science Writers: The Secret to Effective Biotech Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f60a4c588be\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f60a4c588be\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/life-science-writers-the-secret-to-effective-biotech-marketing\/#Freelance_science_writers_can_develop_clear_authoritative_content\" title=\"Freelance science writers can develop clear, authoritative content\u00a0\">Freelance science writers can develop clear, authoritative content\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/life-science-writers-the-secret-to-effective-biotech-marketing\/#Expert_content_writers_can_improve_SEO\" title=\"Expert content writers can improve SEO\u00a0\">Expert content writers can improve SEO\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/life-science-writers-the-secret-to-effective-biotech-marketing\/#Life_science_writers_can_boost_presentations\" title=\"Life science writers can boost presentations\">Life science writers can boost presentations<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">The secret to effective biotech &amp; life science marketing is freelance life science writers. Life science companies need to produce authoritative, reliable content that will position them as leaders in the industry. From white papers to e-books, from website content to social media, biotech marketing managers need robust campaigns across channels to be able to reach their target audience and convert prospects into customers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to the freelance revolution, scientists with PhDs now make up a part of the gig economy. Experienced <\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-science-content-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">life science writers<\/span><\/a><span style=\"font-weight: 400;\"> are now available on demand. These include molecular biologists, biotechnologists, cancer <a href=\"https:\/\/www.kolabtree.com\/blog\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">research<\/a> specialists, microbiologists and virologists, among others. Over 45% of Kolabtree\u2019s freelance scientists offer science writing as an area of expertise. Which means that you can hire a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/content-writing-biotech-and-pharma\">freelance biotech writer<\/a> on demand. What specific activities can they help with and how can they boost your business?\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Freelance_science_writers_can_develop_clear_authoritative_content\"><\/span><strong>Freelance science writers can develop clear, authoritative content\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Outsourcing your content creation requirements to scientific content writers is a great way for you to boost creative marketing campaigns with scientifically-accurate content. Say, for example, you\u2019re a company selling laboratory material to biotech organizations. You need a dependable team of content writers who can create marketing collateral speaking to decision-makers in those organizations. What makes you different from existing suppliers? A scientist can help you identify and communicate the value your company offers in a compelling way. Experienced <\/span><a href=\"https:\/\/www.kolabtree.com\/services\/scientific-writing\"><span style=\"font-weight: 400;\">freelance science writers<\/span><\/a><span style=\"font-weight: 400;\"> can distil complex information and data into simple, easy-to-understand copy. By outsourcing your content creation, you can invest your resources in improving your product and thinking of new ideas, instead of struggling with a blinking cursor in a doc file. Freelance content writers can help you create, just to name a few:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales brochures &amp; presentations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead magnets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">White papers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Press releases\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog articles\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies &amp; success stories\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email drip campaigns\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographics and illustrations<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-copywriting\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">Freelance medical copywriters<\/span><\/a><span style=\"font-weight: 400;\"> can help you craft compelling pitches, improve your brand messaging, and develop persuasive copy that will prompt users to take action. While marketers often come up with short-term ideas to \u201cstop the scroll\u201d, life science marketing involves building trust with your audience over time. This can only come with putting out high-quality content consistently.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Expert_content_writers_can_improve_SEO\"><\/span><strong>Expert content writers can improve <a href=\"https:\/\/seo.london\/\">SEO<\/a>\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.kolabtree.com\/blog\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">Google\u2019s E-A-T guidelines<\/span><\/a><span style=\"font-weight: 400;\"> reward expert-sourced, authoritative and trustworthy content. It\u2019s not enough to have relevant keywords on your page: the quality of your content is equally, if not more, important. For healthcare or medical organizations, Google makes it clear that content that is reviewed or verified by qualified experts is ranked higher. Building a team of writers, editors, reviewers and fact-checkers is essential to ensure your content is free of any misleading information. This in turn helps improve your Quality Rating in Google. Hiring in-house staff to do this can often be too expensive. The flexibility of the remote work revolution allows you to access <\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/seo-medical-writer\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo.london\/seo-for-medical-practices\/\">freelance SEO<\/a> medical writers<\/span><\/a><span style=\"font-weight: 400;\"> from any part of the world, as and when required.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Life_science_writers_can_boost_presentations\"><\/span><strong>Life science writers can boost presentations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Apart from thinking of brilliant campaigns and ideas, a large part of a marketer\u2019s job involves the painstaking task of creating charts, graphs and presentations. These might have to be prepared for investors, prospective clients, for existing clients, for networking conferences and events, internal members of the organization, or as part of a grant application.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting an expert to create presentations for you is one of the most powerful ways marketers can save precious time and effort. Especially in pharma and biotech organizations, where you might need to present scientific evidence in the form of time-consuming case studies &amp; literature review reports. Effective science communicators can help you improve the flow of your presentation by arranging it in a neat and logical manner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many life science writers have some experience with research themselves, which means they have a good understanding of data analysis. Published scientists, who\u2019ve gone through the rigorous process of writing, editing and polishing a manuscript, are likely to have data visualization or statistical skills. Someone who can quickly convert numbers into clear, beautiful and easy-to-read visual format is an asset to a company\u2019s marketing team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a small business with limited resources, it\u2019s easy to <\/span><a href=\"https:\/\/www.kolabtree.com\/blog\/how-to-hire-freelance-content-writers-in-biotech-pharma-organizations\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">hire biotech content writers<\/span><\/a><span style=\"font-weight: 400;\"> at a budget of your choice.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In summary, working with a <\/span><a href=\"https:\/\/www.kolabtree.com\/services\/scientific-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">freelance science writer<\/span><\/a><span style=\"font-weight: 400;\"> is well worth the investment. Through all stages of the marketing funnel, content writers can add value, helping you establish trust and familiarity with your target audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The secret to effective biotech &amp; life science marketing is freelance life science writers. Life science companies need to produce authoritative, reliable content that will position them as leaders in the industry. From white papers to e-books, from website content to social media, biotech marketing managers need robust campaigns across channels to be able to<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/life-science-writers-the-secret-to-effective-biotech-marketing\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":12,"featured_media":8785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[442,317,147],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Life Science Writers: The Secret to Effective Biotech Marketing<\/title>\n<meta name=\"description\" content=\"Freelance life science content writers are key to an effective biotech marketing strategy. 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