{"id":7398,"date":"2020-04-20T13:36:29","date_gmt":"2020-04-20T13:36:29","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=7398"},"modified":"2023-03-02T11:15:46","modified_gmt":"2023-03-02T11:15:46","slug":"7-expert-tips-for-successful-medical-device-marketing","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/7-expert-tips-for-successful-medical-device-marketing\/","title":{"rendered":"7 Expert Tips for Successful Medical Device Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f49ebf748be\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f49ebf748be\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/7-expert-tips-for-successful-medical-device-marketing\/#1_Decide_and_target_your_ideal_customer\" title=\"1. Decide and target your ideal customer\u00a0\">1. Decide and target your ideal customer\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/7-expert-tips-for-successful-medical-device-marketing\/#2_Outsource_content_creation\" title=\"2. Outsource content creation\">2. Outsource content creation<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/7-expert-tips-for-successful-medical-device-marketing\/#3_Set_up_a_company_website\" title=\"3. Set up a company website\u00a0\">3. Set up a company website\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/7-expert-tips-for-successful-medical-device-marketing\/#4_Educational_marketing\" title=\"4. Educational marketing\n\">4. Educational marketing\n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/7-expert-tips-for-successful-medical-device-marketing\/#5_Email_marketing\" title=\"5. Email marketing\n\">5. Email marketing\n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kolabtree.com\/blog\/7-expert-tips-for-successful-medical-device-marketing\/#6_Social_media_marketing\" title=\"6. Social media marketing\n\">6. Social media marketing\n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kolabtree.com\/blog\/7-expert-tips-for-successful-medical-device-marketing\/#7_Event_promotion_and_networking_with_key_stakeholders\" title=\"7. Event promotion and networking with key stakeholders\u00a0\">7. Event promotion and networking with key stakeholders\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong><em><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/christopher-oseh\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">Christopher Oseh<\/a>, <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-content-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">freelance medical content writer<\/a> on Kolabtree, lists quick proven tips to help you market your medical device easily.\u00a0<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-device-marketing\">Medical device marketing<\/a> is often a herculean task for small and medium sized medical devices companies. Marketing is the process of finding and identifying your ideal customers and is critical to the success of any business. Proper marketing involves several activities which are targeted to attract the clients\u2019 attention, incite their interest in your product and to take actions leading to product sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the plethora of information online about marketing, the subject can be quite confusing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you know how to decide on the medical device marketing strategy suitable for your company? <\/span><span style=\"font-weight: 400;\">Are you overwhelmed by the different marketing options and budget required to run a successful medical device marketing campaign? How do you go about running brand campaigns to position your product to the ideal audience?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, you will learn medical device marketing strategies and how to decide which strategy to adopt based on your goals and marketing budget.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Decide_and_target_your_ideal_customer\"><\/span><b>1. Decide and target your ideal customer\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The success of any marketing campaign is hinged on defining your ideal customers and focusing all your resources on defined customers\u2019 traits. This process requires brainstorming certain features your ideal client must have so that your medical device marketing is aimed at these characteristics. This saves lots of time and efforts that would have been used to reach a wide target audience in the medical device market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create fictional characteristics of your ideal client by answering the following questions:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Who is my customer? Specify the career, interests, geographical location, income level, gender and communication preferences (email or phone number).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What are my customer\u2019s primary and secondary career goals?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What are the challenges and complaints your customers are having at work?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How will your medical device solve the problems your customers pass through?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Finally, create a persona of the type of customer not to target your marketing campaigns to.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your marketing team will use these answers as a strategic guide to draft a marketing plan for your medical device marketing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Outsource_content_creation\"><\/span><b>2. Outsource content creation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content is simply a piece of information used to educate a targeted audience for the purpose of building trust and credibility. Quality content can help you create touchpoints that communicate the value of your product to your target audience. Elaborating on the pain points of your potential audience, and weaving a narrative around how your product can address these concerns, will help you achieve the dual objective of position your product to the right audience and generate interest that subsequently leads to revenue streams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content can be in form of blog posts, articles, white paper, case studies and infographics. A good number of clients for medical device companies are health professionals that expect professionalism when communicating with them. Thus, there is a need to use only skilled and experienced medical copywriters and content marketers from credible freelance platforms. For instance, a small and medium sized medical device company with a cardiac medical device should hire a technical writer with <a href=\"https:\/\/www.kolabtree.com\/blog\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">research<\/a> experience in cardiology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">medical writer<\/a> with expertise in neurology would write compelling content for a company with a neurological medical device. This is because a specialized medical writer communicates with medical terminologies that engage and capture the interests of clients that are specialists.<\/span><\/p>\n<blockquote><p><b>\u00a0<\/b><span style=\"font-weight: 400;\">According to a survey by Content Marketing Institute, it was discovered that 50% of businesses prefer to outsource their content creation process. Why?<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This is because outsourcing content creation is pivotal to the success of other aspects of your medical device marketing strategy and frees up time to focus on higher value tasks. B2B companies can save the money needed to pay the wages of internal content creators and get a higher return on investment by<\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\"> <span style=\"font-weight: 400;\">hiring freelance medical writers<\/span><\/a><span style=\"font-weight: 400;\"> on demand only.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are content types to outsource:<\/span><\/p>\n<ul>\n<li><b>Company web pages:<\/b><span style=\"font-weight: 400;\"> When you&#8217;re setting up a company web page you need to have an expert who can confidently write about your product and company. The ideal candidate would have copywriting experience as well and some technical\/scientific knowledge. This will help you persuade your prospects to take actions such as subscribing to your newsletters or buying your products.<\/span><\/li>\n<li><b>Blog page: <\/b><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-content-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">medical content writer<\/a> is required to deliver quality information in a language that suits your ideal prospects. A medical device blog typically requires authors to have deep technical expertise or knowledge to demonstrate authority and provide reliable content.\u00a0<\/span><\/li>\n<li><b>Press Releases: <\/b><span style=\"font-weight: 400;\">\u00a0A technical writer is ideal for writing specific content concerning new products or announcements. Medical device companies often work with specialist PR agencies or qualified freelance experts to help them spread the word in the market about their product.\u00a0<\/span><\/li>\n<li><b>White papers<\/b><span style=\"font-weight: 400;\"> or specific industry related information for clients who are health professionals. White papers are authored by experts and require sound technical knowledge and careful editing and fact-checking before it is published.\u00a0<\/span><\/li>\n<li><b>Email copy: <\/b><span style=\"font-weight: 400;\">A<a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-copywriting?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\"> medical copywriter<\/a> is critical to writing e-mail copies that can convert into sales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B2B organizations can easily hire technical and medical writers on freelance platforms like <a href=\"https:\/\/www.kolabtree.com\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">Kolabtree<\/a> which has a large number of skilled and experienced content marketers.<\/span><\/p>\n<p><strong>Also read: <a href=\"https:\/\/www.kolabtree.com\/blog\/medical-device-consulting-services-why-hire-freelancers\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">Medical Device Consulting Services: Why Hire Freelancers<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Set_up_a_company_website\"><\/span><b>3. Set up a company website\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An online presence of your company ensures that customers can find you through search engine channels and get any relevant information to learn more about your company and eventually make a buying a decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website content should contain branded information and pages that cater to the needs of your customers. Tell your brand story in a personalized way using the customer persona template you created. Communicate your business mission, values and benefits in a clear and concise manner using second person language and strong emotive words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your company website must have the following features to reduce the<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\"> <span style=\"font-weight: 400;\">bounce rate: <\/span><\/a><span style=\"font-weight: 400;\">the rate at which prospective clients leave your website without navigating to other pages.\u00a0<\/span><\/p>\n<ul>\n<li><b>Simple website design<\/b><span style=\"font-weight: 400;\">: The website layout should promote easy navigation through your webpages to enable your website visitors find relevant contents quickly.<\/span><\/li>\n<li><a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\"><span style=\"font-weight: 400;\">Search engine optimization<\/span><\/a><span style=\"font-weight: 400;\">: This involves targeting specific keywords and optimizing your webpages so you ideal clients can find you easily once your products are searched online. It is essential because it will drive free or organic traffic to your website. Also, your web pages must load fast.<\/span><\/li>\n<li><b>Organization of webpages: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organise and display essential pages so your clients can access them easily. The website of Medtronic, a popular medical device company shown below exemplifies this principle.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7416 size-full\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1.png\" alt=\"\" width=\"628\" height=\"311\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1.png 628w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1-300x149.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1-164x82.png 164w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1-300x149@2x.png 600w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1-164x82@2x.png 328w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/span><\/span><\/li>\n<li><strong>Product page:<\/strong> Hire medical copywriters and <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-copywriting?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">medical SEO writers<\/a> to write compelling product descriptions that connect with your prospective customer\u2019s needs.<\/li>\n<li><span style=\"font-weight: 400;\"><strong>Mobile-friendly website:<\/strong> Your website must be mobile responsive because most of your clients will access your website using their mobile phone.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Sign up and subscription forms<\/strong> to collect the name and emails of your clients. This information will be used to drive your e-mail marketing campaigns.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Educational_marketing\"><\/span><b>4. Educational marketing<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Educate potential customers first before selling to them because people do not like to be sold anything and they buy from only businesses they trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you build trust? Here&#8217;s where great branding takes precedence over conversion-oriented marketing. Educating your audience on what value your brand can offer them can help you nudge them slowly down the pipeline to eventually becoming a paying consumer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust can be built by providing valuable information that solves the problems of your ideal client. Educational marketing can be done online by organizing webinars and sending free downloadable materials to help your potential clients. Google&#8217;s algorithm also rewards expert-written, high-authority content especially on healthcare websites (refer to the Medic update).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, organize in-person training meetings to meet with your customers, connect with them and learn what their real needs are. Once your customers see the value of your medical device and the benefits, selling your products will be easy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Email_marketing\"><\/span><b>5. Email marketing<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It entails communicating with your target customers via e-mail for the purpose of providing valuable information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why e-mail marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-guide\"> <span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">, \u201c86% of professionals prefer email as their communication channel and 60% of customers purchased a product after receiving an email marketing copy\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are winning strategies for email marketing:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">In your website, provide a free downloadable report in exchange for your prospect\u2019s email address. This free report can be in form of short case study, white paper or infographic created by a technical writer. This is popularly called a &#8220;lead magnet&#8221;, high-quality info that helps you generate leads.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Segment your email subscribers into a list based on demographics, interests, location, specialty etc.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Provide valuable information at predetermined intervals (weekly or bi-weekly)to your subscribers. This builds a relationship, trust and credibility with your clients.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use an email marketing service to send automated well-crafted email marketing copy of your medical device.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Send at least two modified e-mail sales copy by changing key parts of the e-mail copy such as the subject line, headline, product images, call to action etc. This is called <strong>A\/B testing<\/strong> or <\/span><b>split testing.<\/b><\/li>\n<li><span style=\"font-weight: 400;\">Analyze your e-mail marketing campaigns using metrics like open rate, click through rate and sales conversion.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_Social_media_marketing\"><\/span><b>6. Social media marketing<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media platforms like LinkedIn, Instagram, etc. have altered how small businesses reach their target client and market their medical device products. The majority of your prospects spend ample time interacting with content on social media and most of your competitors have company pages on these platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a 2019 survey report by Keap, social media marketing is the number one marketing tactic adopted by small businesses in America.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7417 size-full\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2.png\" alt=\"\" width=\"628\" height=\"449\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2.png 628w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2-300x214.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2-269x192.png 269w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2-300x214@2x.png 600w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2-269x192@2x.png 538w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn is supposedly one of the most used social media platform to engage with customers and to share valuable content. A<\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/brand-awareness\"> <span style=\"font-weight: 400;\">LinkedIn business survey report<\/span><\/a><span style=\"font-weight: 400;\"> showed that 94% of B2B marketers use LinkedIn for content marketing purposes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Medical device companies can create a company page on social media platforms with contact details and website links. This company page is used to connect with their prospects by posting well researched articles, latest industry trends, infographics and reports that educates prospects in their chosen specialty in healthcare.<\/span><\/p>\n<p><strong>\u00a0After some time, this leads to a large number of followers who can be converted to paying customers by sending specific sales messages after studying their interests and behaviors.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Paid social media ads can be used to grow the number of followers by targeting ideal prospects or through consistent content posting that attracts your ideal clients over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The image below shows the LinkedIn page of Medtronic and their followers.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7418 size-full\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_3.png\" alt=\"\" width=\"628\" height=\"277\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_3.png 628w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_3-300x132.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_3-300x132@2x.png 600w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Medical device companies can take advantage of the pictorial nature of content posted on Instagram. Pictures of medical devices, company team, patient stories and testimonials can be posted on Instagram to foster customer engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the image below shows the Instagram page of Fresenius, medical device company.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7419 size-full\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_4.png\" alt=\"\" width=\"628\" height=\"285\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_4.png 628w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_4-300x136.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_4-300x136@2x.png 600w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By interacting socially with your prospects,there is a better chance of closing the sale with them.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Event_promotion_and_networking_with_key_stakeholders\"><\/span><b>7. Event promotion and networking with key stakeholders\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Product launch is a key event for medical device companies which should be promoted strategically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is a great channel to promote important events because followers of your company page will see your posts and if you have engaged them previously, they will show up in person to your product launch event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B marketers must network not only with direct customers like physicians or surgeons in a hospital but also with stakeholders like the hospital administrators. These stakeholders play a role in the decision of purchasing your products or not. Connect with them on social media or by organizing free employee training programs that will help their hospital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, medical device marketing requires both online marketing and offline marketing activities to be successful. B2B marketers on low budget can leverage on consistent social media content marketing and master any other marketing tactics highlighted above that resonates with them.<\/span><\/p>\n<blockquote><p><strong>Kolabtree provides a collection of experienced freelance technical writers and medical copywriters to assist in your content creation and marketing process. VIEW EXPERTS<\/strong><\/p>\n<p><span style=\"font-size: 14px; background-color: #ffffff;\">\u00a0<\/span><a style=\"font-size: 14px; background-color: #ffffff;\" href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-copywriting?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">Freelance medical copywriters<\/a><span style=\"font-size: 14px; background-color: #ffffff;\">\u00a0| <\/span><a style=\"font-size: 14px; background-color: #ffffff;\" href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-device-marketing\">Hire medical device marketing experts<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Christopher Oseh, freelance medical content writer on Kolabtree, lists quick proven tips to help you market your medical device easily.\u00a0 Medical device marketing is often a herculean task for small and medium sized medical devices companies. Marketing is the process of finding and identifying your ideal customers and is critical to the success of any<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/7-expert-tips-for-successful-medical-device-marketing\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":12,"featured_media":10389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[540],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Expert Tips for Successful Medical Device Marketing<\/title>\n<meta name=\"description\" content=\"7 expert-sourced, proven tips for effective medical device marketing: how to target your ideal customers and build your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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