{"id":3463,"date":"2018-06-11T10:49:39","date_gmt":"2018-06-11T10:49:39","guid":{"rendered":"https:\/\/blog.kolabtree.com\/?p=3463"},"modified":"2022-11-14T06:59:04","modified_gmt":"2022-11-14T06:59:04","slug":"5-companies-using-big-data-and-ai-to-improve-performance","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/5-companies-using-big-data-and-ai-to-improve-performance\/","title":{"rendered":"5 Companies Using Big Data and AI to Improve Performance"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f2db51b18f2\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f2db51b18f2\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/5-companies-using-big-data-and-ai-to-improve-performance\/#1_Starbucks\" title=\"1. Starbucks\">1. Starbucks<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/5-companies-using-big-data-and-ai-to-improve-performance\/#2_Burberry\" title=\"2. Burberry\">2. Burberry<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/5-companies-using-big-data-and-ai-to-improve-performance\/#3_McDonalds\" title=\"3. McDonald\u2019s\">3. McDonald\u2019s<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/5-companies-using-big-data-and-ai-to-improve-performance\/#4_Spotify\" title=\"4. Spotify\">4. Spotify<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/5-companies-using-big-data-and-ai-to-improve-performance\/#5_The_North_Face\" title=\"5. The North Face\">5. The North Face<\/a><\/li><\/ul><\/nav><\/div>\n<p><em><strong>Starbucks, Burberry and more: Nathan Sykes lists innovative ways companies are using big data and AI to improve performance and boost sales.\u00a0<\/strong><\/em><\/p>\n<p>The world is advancing at a breakneck pace on many fronts, especially when it comes to technology, innovation, and modern experience. We\u2019ve gone from largely offline, one-on-one consumer experiences through desktop platforms to highly personalized, contextually relevant mobile and adaptive ones.\u00a0To keep up with it all, business and organizations are turning to more advanced support platforms in the vein of big data and analytics. Several companies are using big data and <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/artificial-intelligence?utm_source=Blog_AIBrands\">artificial intelligence<\/a> to make their enhance their processes and performance.<\/p>\n<p>But deploying big data and AI \u2014 or machine learning \u2014 collectively is about more than just making sense of data:<a href=\"https:\/\/blog.kolabtree.com\/seven-data-analysis-benefits-for-small-business\/\"> it\u2019s about putting it to use<\/a>. Companies can leverage the actionable intel they gain through advanced metrics to build better campaigns, make more informed decisions and even predict customer behavior. In advertising and marketing, for instance, big data and AI can help make ad copy more profitable. By aligning content with the five components of successful copy and automating its delivery, you can ensure it has a widespread and optimal impact. Thanks to the gig economy, companies are also now able to <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/data-science\">hire data scientists<\/a>, from across borders.<\/p>\n<p>Just to show you a little of the power behind these technologies, we\u2019re going to take a closer look at some companies and brands using such platforms to improve performance and efficiency and deliver better customer experiences. Here are 5 real-world examples of companies using big data and AI to boost sales, deliver personalized experiences and improve their products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Starbucks\"><\/span>1. Starbucks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The obvious \u2014 and often overhyped \u2014\u00a0 examples are Amazon, Walmart, and other major retailers. But such use-cases are low-hanging fruit. The reality is, many brands you might not expect are using AI and big data \u2014 like Starbucks, for instance.<\/p>\n<p>Personalization is highly valuable to consumers in the modern day and age, as it means faster service, more relevant options, and better all-around experiences. Big data and customer metrics, including real-time information, have made it possible to deliver more targeted service options. <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2018\/05\/28\/starbucks-using-big-data-analytics-and-artificial-intelligence-to-boost-performance\/#410b2bc065cd\">Starbucks is at the forefront of this<\/a>, using their mobile app and vast data stores to display preferred orders to baristas before customers even get to the counter. It also improves performance considerably, speeding up order and service times, especially during the busiest hours.<\/p>\n<p>How does it work? Members of the Starbucks rewards program and mobile app often use it to order drinks, call in future orders and take advantage of exclusive benefits. At the same time, the company uses this service to gather a lot of information about their customers\u2019 habits and buying preferences. That is precisely how they can provide preferred order information to baristas.<\/p>\n<p>But the company also uses this information to build more relevant marketing campaigns and promotions, decide locations for new stores or potential business and even decide future menu updates.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Burberry\"><\/span>2. Burberry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Burberry, a prominent British fashion brand, is <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2017\/09\/25\/the-amazing-ways-burberry-is-using-artificial-intelligence-and-big-data-to-drive-success\/#1aafe2124f63\">also using big data and AI<\/a> to boost performance, sales and customer satisfaction.<\/p>\n<p>Naturally, their customers make use of loyalty and rewards programs through a mobile app. For those actively using such services, Burberry asks them to share data and uses the information they gather to deliver relevant recommendations for both online and in-store products.<\/p>\n<p>Most interesting is how this translates into the conventional brick-and-mortar Burberry stores. Sales assistants and company reps have access to company-owned tablets that provide buying suggestions and additional information about select customers. Employees can see a customer\u2019s purchase history, their preferences and even social media activity. They can use this data to provide a more personalized experience, which can help boost sales.<\/p>\n<p>For example, let\u2019s say you buy a blouse online. When you visit the store, an employee can see this purchase and recommend matching handbags or accessories. They can even suggest items other consumers have bought alongside the same blouse.<\/p>\n<p>Taking this concept of knowledge and digital information in a different direction, all products in Burberry stores have unique RFID tags. When shoppers visit a store, a mobile app experience will communicate with them directly about various goods. They can see where products came from, or even get tips on how to style them. It\u2019s an incredible merger of digital and physical engagement that improves their service and response to customer needs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_McDonalds\"><\/span>3. McDonald\u2019s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The world-famous fast-food joint McDonald\u2019s is embracing modern technology in many ways, including using big data and AI.<\/p>\n<p>Their updated mobile app allows customers to order and pay almost entirely via their mobile devices. To make the experience that much more enjoyable, they gain access to exclusive deals, too. In return for the convenience, McDonald\u2019s collects essential information about their audience. They can see what foods and services customers order, how often or even whether they visit the drive-thru or go inside. All this data allows for more targeted promotions and offers. In fact, Japanese customers using the company\u2019s mobile app <a href=\"http:\/\/www.chicagotribune.com\/business\/ct-mcdonalds-advertising-0409-biz-20170407-story.html\">spend an average of 35 percent more<\/a> because of spot-on recommendations just before they are ready to order food.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Spotify\"><\/span>4. Spotify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Spotify is not unlike Netflix in how it uses AI and big data to deliver better playlists and streaming content recommendations to its users. <a href=\"https:\/\/open.spotify.com\/user\/spotify\/playlist\/37i9dQZEVXcPVfNiaLW0hb?gtm=1\">The Discover Weekly feature<\/a> is an excellent example of this in action. Each week, Spotify offers every user a personalized playlist with music recommendations based on their listening and browsing history. It\u2019s kind of like a curated mixtape from the platform, offering new tracks and artists, showing you new genres you might enjoy or even updating you on your favorite music.<\/p>\n<p>This feature is possible thanks to a vast trove of information and data they collect from their user base. When you have millions of people listening to music every day, you gain some pretty deep insights into user habits and preferences.<\/p>\n<p>The company has also launched a \u201cSpotify for Artists\u201d app that lets bands and music artists see analytics related to their content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_The_North_Face\"><\/span>5. The North Face<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re not familiar with The North Face, they are a prominent clothing vendor that offers both outdoor-friendly and active fashions. They\u2019ve tapped into <a href=\"https:\/\/www.kolabtree.com\/blog\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">artificial intelligence<\/a> and machine learning \u2014 thanks to IBM\u2019s Watson \u2014 to deliver a highly personalized customer experience, all <a href=\"https:\/\/venturebeat.com\/2016\/03\/04\/the-north-face-to-launch-insanely-smart-watson-powered-shopping-app-next-month\/\">delivered via a mobile app<\/a>.<\/p>\n<p>Upon download, customers can speak directly to their phone to engage with Watson. The system then works just like a human salesperson, in that it walks them through various questions and shopping experiences and then delivers custom recommendations. The answers you provide during the initial phase and how you react help shape the system\u2019s future interactions with you.<\/p>\n<p>For example, one question might be, \u201cWhat features do you want in your jacket?\u201d Your response will determine the products and goods Watson recommends to you.<\/p>\n<p><strong>Machine Learning and AI Platforms Are Helping Shape the Modern Experience<\/strong><\/p>\n<p>In many ways, these technologies will improve performance and efficiency for business while simultaneously modernizing experiences for consumers apart from these companies that are using big data. Just consider the myriad ways in which you can now receive highly personalized and contextually relevant content or recommendations, based on something as simple as your recent purchase history.<\/p>\n<p>This information can improve a plethora of business-centric strategies, too, such as marketing and advertising, partner relations and future decisions. It\u2019s hard to believe, but the future we\u2019ve seen portrayed in sci-fi movies \u2014 where bots and technology permeate our daily lives \u2014 is here.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n<strong>Want to consult a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/data-science\">freelance data scientist<\/a>? Post your project on Kolabtree and get quotes from experts for free.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks, Burberry and more: Nathan Sykes lists innovative ways companies are using big data and AI to improve performance and boost sales.\u00a0 The world is advancing at a breakneck pace on many fronts, especially when it comes to technology, innovation, and modern experience. We\u2019ve gone from largely offline, one-on-one consumer experiences through desktop platforms to<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/5-companies-using-big-data-and-ai-to-improve-performance\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":42,"featured_media":3477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[434,398,247,433],"tags":[366,360,367,119,187,335],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Companies Using Big Data and AI to Improve Performance | Kolabtree<\/title>\n<meta name=\"description\" content=\"Starbucks, Burberry, Spotify and more: Companies using big data and AI to boost sales and deliver personalized experiences\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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He enjoys writing about the latest news and trends in AI, big data, cloud computing and other emerging technologies. 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