{"id":3223,"date":"2018-04-26T13:55:08","date_gmt":"2018-04-26T13:55:08","guid":{"rendered":"https:\/\/blog.kolabtree.com\/?p=3223"},"modified":"2021-08-20T19:27:23","modified_gmt":"2021-08-20T19:27:23","slug":"how-to-develop-a-new-food-product","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/how-to-develop-a-new-food-product\/","title":{"rendered":"How to Develop a New Food Product: 5 Expert Tips"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f2e9d81b6e9\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f2e9d81b6e9\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/how-to-develop-a-new-food-product\/#1Get_Clarity%E2%80%8A-%E2%80%8ACommunication_skills_101\" title=\"1.Get Clarity\u200a\u2014\u200aCommunication skills 101\">1.Get Clarity\u200a\u2014\u200aCommunication skills 101<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/how-to-develop-a-new-food-product\/#2_Sourcing%E2%80%8A-%E2%80%8ANot_as_easy_as_it_sounds\" title=\"2. Sourcing\u200a\u2014\u200aNot as easy as it sounds\">2. Sourcing\u200a\u2014\u200aNot as easy as it sounds<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/how-to-develop-a-new-food-product\/#3_Manufacturing_Quality%E2%80%8A-%E2%80%8AKind_of_a_big_deal\" title=\"3. Manufacturing &amp; Quality\u200a\u2014\u200aKind of a big deal\">3. Manufacturing &amp; Quality\u200a\u2014\u200aKind of a big deal<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/how-to-develop-a-new-food-product\/#4_Cost%E2%80%8A-%E2%80%8AThe_reality_check\" title=\"4. Cost\u200a\u2014\u200aThe reality check\">4. Cost\u200a\u2014\u200aThe reality check<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/how-to-develop-a-new-food-product\/#5_Project_Management%E2%80%8A-%E2%80%8AThe_gift_that_keeps_on_giving\" title=\"5. Project Management\u200a\u2014\u200aThe gift that keeps on giving\">5. Project Management\u200a\u2014\u200aThe gift that keeps on giving<\/a><\/li><\/ul><\/nav><\/div>\n<p><em>Alex Waite, <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=FirstFoodProduct\">freelance food scientist<\/a> on Kolabtree, provides 5 tips for on how to develop a new food product and get it ready for the shelves. Updated 20\/08\/2021.\u00a0<\/em><\/p>\n<p>How many times a day do you get asked, \u201cSo what is it that you do for a living?\u201d Admittedly, I have a fairly challenging time answering that question. By education, I\u2019m a nutritionist and by profession I\u2019m a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/alex-waite\/?utm_source=Blog_FirstFoodProduct\">food product develope<\/a>r, but I often just tell people I\u2019m a food scientist. I realize this is merely a question of semantics, but I find these qualities very distinguishable and equally important to \u201cwhat it is that I do.\u201d<\/p>\n<p>When I mention the food science and food product development aspects, people are very curious and often respond with, \u201cSo you get to play with food all day?? That\u2019s so cool!\u201d While yes, playing with food (aka \u201cbench work\u201d) is one aspect of getting to develop a food product, there\u2019s quite a bit more to it. It can be a daunting process for even the most seasoned professionals, but don\u2019t worry, I got you covered. Here\u2019s 5 quick tips on how to develop a new food product to ensure smooth and successful commercialization:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1Get_Clarity%E2%80%8A-%E2%80%8ACommunication_skills_101\"><\/span><strong>1.Get Clarity<\/strong><strong>\u200a<\/strong><strong>\u2014<\/strong><strong>\u200aC<\/strong><strong>ommunication skills 101<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you ever heard the term, \u201cblue sky innovation?\u201d Wikipedia defines this as, \u201cresearch without a clear goal\u201d and \u201ccuriosity-driven science.\u201d This is the land of possibilities, people. It\u2019s what dreams are made of, where elves are feverishly crafting toys in the North Poll, and Batman is fighting crime on the streets of Gotham City. Now I can\u2019t overstate the importance of blue sky innovation, I would argue that most of us have no shortage of great ideas. We\u2019re human; we\u2019re creative, innovative, idea generating, crime fighting machines\u2026.oops, how\u2019d that get in there?! I\u2019ll save the blue sky innovation discussion for another post as it deserves attention in it\u2019s own right. Besides, it\u2019s the ridiculously fun part. That being said, it\u2019s easy to get lost in that space and can prohibit getting stuff done if not managed properly.<\/p>\n<p>Now, in order to be creative, one must have a foundation of structure to do so. Let me explain.<\/p>\n<p>It\u2019s important to have a clear understanding of the intended outcome to craft a product to meet those specifications. That means all parties (i.e., marketing, sales, executives, etc.) must come to this agreement ideally BEFORE beginning the project. Now the world is not perfect and we all know this, so it\u2019s your responsibility in the R&amp;D phase to maintain some level of flexibility and manage expectations along the way. Some questions to consider before diving into bench work (i.e., establishing the foundation in order to be creative) in hopes of avoiding future headaches:<\/p>\n<p><strong>C<\/strong>ategory: What category does this product fall under? Are there multiple types of products within this category (ie bars; granola bars, nutrition bars, filled bars, etc.) If so, which type is your focus?<\/p>\n<p><strong>C<\/strong>ompetitors: Who are the competitors in this space? What are you competitor\u2019s product attributes? How do you want to differentiate within this space? What\u2019s the average retail price (ARP) of your competitors?<\/p>\n<p><strong>T<\/strong>arget market: Who is the target audience for this product? What\u2019s important to this audience? How does this product solve a challenge for this consumer?<\/p>\n<p><strong>P<\/strong>ackaging\/Launch strategy: What\u2019s the ideal packaging for this product? Where is this product intended to be sold (retail, club, single serve, bulk)? What\u2019s the target retail cost and package size?<\/p>\n<p><strong>P<\/strong>roduct specifications: What are the nutritional targets? What\u2019s the necessary shelf-life? What claims do you want to make?<\/p>\n<p><strong>M<\/strong>anufacturing: Where is this product being manufactured? Will it be made in-house or via co-manufacturer? What equipment is available at this location?<\/p>\n<p><strong>B<\/strong>udget: What is the budget for project? What additional resources, if any, are available to complete this project?<\/p>\n<p><strong>T<\/strong>imeline: What is the expected launch date of this project? What are the other critical milestones to take into account?<\/p>\n<p><strong>D<\/strong>ecisions: Who is the responsible party for making these decisions? Who is able to decide whether to change direction if that should arise?<\/p>\n<p>Without this level of clarity, it can be really challenging to create a product with intention. I assure you if not properly determined in advance, the project will steer off course, deadlines and budgets will not be met, and time will be wasted. Now if you don\u2019t know the answers to these questions, how do you plan to get them? As the director of the project, it is your responsibility to figure it out. Should the project change focus mid-course, as it often does, that\u2019s okay and as long as you communicate the results of those changes (ie more time, more money, etc.), the project can continue.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Sourcing%E2%80%8A-%E2%80%8ANot_as_easy_as_it_sounds\"><\/span><strong>2. Sourcing<\/strong><strong>\u200a<\/strong><strong>\u2014<\/strong><strong>\u200aN<\/strong><strong>ot as easy as it sounds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3229\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/04\/grocery2.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/grocery2.jpg 750w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/grocery2-300x200.jpg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/grocery2-300x200@2x.jpg 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>So I\u2019ve made some really good recipes in the kitchen before and I\u2019m sure you have too. I\u2019d go to the grocery store, check out Amazon, and order things from the abyss of the internet. We\u2019ve all done it. The problem is that ingredient you just Amazon Primed might not be available to the specification you need for commercialization. You really loved that sweet potato flour from some mom and pop shop? Is it available in Organic or how about gluten-free (if needed)? Can they handle pallet size volumes year round? What\u2019s the cost per pound of that ingredient? Does that work to meet you total costing parameters?<\/p>\n<p>If that ingredient isn\u2019t available in commercial volumes, you\u2019ve just created a recipe using an ingredient that now needs to be changed. No big deal, you say? Just find a commercial source for that ingredient. Well sometimes that commercial source doesn\u2019t exist. Or when you find that commercial source and receive a sample of that ingredient, sometimes that ingredient is very different from the one you used for development. Maybe that commercial source doesn\u2019t act the same in the recipe you created. Maybe it tastes a bit different. Maybe the color changes the dough to something you don\u2019t like.<\/p>\n<p>My suggestion is to start by sourcing the ingredients you need from commercially viable sources. Check the specifications, nutritionals, costing, and quality before beginning development with that ingredient. Now sometimes because of deadlines, you need to get something in your hands ASAP and don\u2019t have time to source. Get that ingredient however you can to save time, but then IMMEDIATELY start sourcing. This method can be fine in considering common ingredients, but the more limitations you have due to allergens or otherwise, the more challenging that ingredient will be to find. Got it?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Manufacturing_Quality%E2%80%8A-%E2%80%8AKind_of_a_big_deal\"><\/span><strong>3. Manufacturing &amp; Quality<\/strong><strong>\u200a<\/strong><strong>\u2014<\/strong><strong>\u200aK<\/strong><strong>ind of a big deal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3235\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/04\/pexels-photo-263168.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-263168.jpeg 640w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-263168-300x200.jpeg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-263168-300x200@2x.jpeg 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>So you have a recipe, huh? Awesome! You\u2019ve met your nutritional targets, costing parameters, and it tastes pretty darn good. That\u2019s a big first step. Now we need to understand if it\u2019s scalable.<\/p>\n<p>As I mentioned above, it\u2019s important to get clarity on the manufacturing capabilities up front so when you\u2019re developing the recipe, you\u2019re keeping in mind the limitations or qualities necessary in that recipe to work within that equipment. For instance, if you\u2019re making a cracker that will be sheeted and cut, what\u2019s the dough like? Does it have enough stretch? Is it too sticky, too dry, or just right? What thickness, bake temps, and bake times provide the best texture and look for the product?<\/p>\n<p>Keep in mind, ALL this will change in the manufacturing setting, but the more you know about your recipe in the development phase, the more tools you have in your tool kit when you go into plant trials and need to figure out how to make it work. I\u2019m just gonna be up-front here: I HAVE NEVER MADE A RECIPE IN THE KITCHEN THAT WORKED PERFECTLY THE FIRST BATCH IN THE PLANT TRIAL. As a recovering perfectionist, this broke my heart. I thought I didn\u2019t do a good enough job or that I didn\u2019t prepare enough. It took me a few trials to realize this is not the case. You must go in expecting to make changes to the recipe. So the dough isn\u2019t sheeting? What changes do you need to make on the fly to make it sheetable? Will those changes affect the nutritional composition of the product? If so, what can you do about that? You must be on your A game and be prepared to make decisions on the fly. The more work you do in advance, the more prepared you will be.<\/p>\n<p>In addition to meeting product specifications and manufacturing needs, quality must always be on the forefront of your mind. What\u2019s the water activity of that product? Does it meet specification for shelf-life? If not, back to the drawing board. What tweaks do you need to make, keeping in mind all of the above?<\/p>\n<p>If it seems like a lot, that\u2019s because it is. Having a team of experts in place to support this process is essential for success.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Cost%E2%80%8A-%E2%80%8AThe_reality_check\"><\/span><strong>4. Cost<\/strong><strong>\u200a<\/strong><strong>\u2014<\/strong><strong>\u200aT<\/strong><strong>he reality check<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3228\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/04\/food-cost-768x1024.jpg\" alt=\"\" width=\"500\" height=\"667\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-768x1024.jpg 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-225x300.jpg 225w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-1152x1536.jpg 1152w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-1536x2048.jpg 1536w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-1080x1440.jpg 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost.jpg 1576w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-225x300@2x.jpg 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>So you have a recipe, have sourced all your ingredients, managed to sheet the damn thing in the factory and now have a yummy, commercialized product. Now what?<\/p>\n<p>While doing everything above, it\u2019s important to keep in mind the cost of that recipe. What are the cost of the ingredients? What about packaging? How about shipping those ingredients or that product to their destination? What\u2019s manufacturing\/overhead cost of producing that product? What promos are the sales team using to sell the product? All this contributes to the bottom line. Are these margins acceptable to you\/your company? Does this product meet the specification you outlined before starting the process?<\/p>\n<p>Now I\u2019m not suggesting you wait until after you commercialize the recipe to consider the cost. This is something to keep in mind during the entire process. So you found this really exotic, tasty, nutrient dense, unique, and expensive ingredient from the Amazon? How much is that bad boy gonna cost ya? Does it add enough value to the product that it would appeal to consumers in a way that justifies that expense? If not, time to reconsider.<\/p>\n<p>Something to keep in mind is the optimization process that occurs following the initial scale up. Are there ingredient price breaks as volumes increases? Can you speed up the manufacturing process to increase the through put and cut down the cost per unit? Where else can you optimize this SKU and how long do you expect it take to reach your target margin?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Project_Management%E2%80%8A-%E2%80%8AThe_gift_that_keeps_on_giving\"><\/span><strong>5. Project Management<\/strong><strong>\u200a<\/strong><strong>\u2014<\/strong><strong>\u200aT<\/strong><strong>he gift that keeps on giving<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As with all extensive launches, project management is super important to the smoothness of the product launch. Establish timelines, keep yourself organized, do your best to prepare in advance, and quickly change course if necessary. Making communicating with your internal team and external vendors\/consultants a priority will make the process a lot more manageable for all those involved. If something falls through the cracks, as it always does, do your best to resolve the problem and keep going. There\u2019s a sequence of events that needs to occur in order to launch a product. You need to do X in order to complete Y and it simply can\u2019t happen in any other way. It\u2019s important to hold everyone accountable to their parts or the project will simply not get off the ground.<\/p>\n<p>So by now you\u2019re overwhelmed, but prepared. I know, I get it. This is what I do for a living. It\u2019s not easy, but it\u2019s totally worth it. There\u2019s nothing quite like seeing the your product <a href=\"https:\/\/www.bmmagazine.co.uk\/in-business\/advice\/seven-steps-for-taking-your-food-product-to-market\/\">on the shelves<\/a> at your local market or hearing about how much people love it or how it came in clutch on that epic hike they completed the other day. Though this is no easy feat, you can absolutely do it. The reality is you can\u2019t be an expert at everything, so know when to ask for help along the way\u2026.I\u2019m right here waitin\u2019 for ya! I\u2019d know we\u2019d make a great team.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;-<br \/>\nStill need help on how to develop a new food product, meet compliance standards and take it to market quickly? Consult a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog_FirstFoodProduct\">freelance food scientist<\/a> on Kolabtree.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alex Waite, freelance food scientist on Kolabtree, provides 5 tips for on how to develop a new food product and get it ready for the shelves. Updated 20\/08\/2021.\u00a0 How many times a day do you get asked, \u201cSo what is it that you do for a living?\u201d Admittedly, I have a fairly challenging time answering<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/how-to-develop-a-new-food-product\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":51,"featured_media":3241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317,397,247],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Develop a New Food Product: 5 Expert Tips<\/title>\n<meta name=\"description\" content=\"Alex Waite, an independent food consultant, provides tips on how to develop a food product and get it ready for the market shelves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/how-to-develop-a-new-food-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Develop a New Food Product: 5 Expert Tips\" \/>\n<meta property=\"og:description\" content=\"Alex Waite, an independent food consultant, provides tips on how to develop a food product and get it ready for the market shelves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/how-to-develop-a-new-food-product\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-26T13:55:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-20T19:27:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/breads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"864\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex Waite\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Waite\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Develop a New Food Product: 5 Expert Tips","description":"Alex Waite, an independent food consultant, provides tips on how to develop a food product and get it ready for the market shelves.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/how-to-develop-a-new-food-product\/","og_locale":"en_US","og_type":"article","og_title":"How to Develop a New Food Product: 5 Expert Tips","og_description":"Alex Waite, an independent food consultant, provides tips on how to develop a food product and get it ready for the market shelves.","og_url":"https:\/\/www.kolabtree.com\/blog\/how-to-develop-a-new-food-product\/","og_site_name":"The Kolabtree Blog","article_publisher":"https:\/\/www.facebook.com\/kolabtree","article_published_time":"2018-04-26T13:55:08+00:00","article_modified_time":"2021-08-20T19:27:23+00:00","og_image":[{"width":864,"height":500,"url":"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/breads.jpg","type":"image\/jpeg"}],"author":"Alex Waite","twitter_card":"summary_large_image","twitter_creator":"@kolabtree","twitter_site":"@kolabtree","twitter_misc":{"Written by":"Alex Waite","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kolabtree.com\/blog\/it\/how-to-develop-a-new-food-product\/#article","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/it\/how-to-develop-a-new-food-product\/"},"author":{"name":"Alex Waite","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/4d5109b50bbc9274e28ebd3d901ff6a3"},"headline":"How to Develop a New Food Product: 5 Expert Tips","datePublished":"2018-04-26T13:55:08+00:00","dateModified":"2021-08-20T19:27:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kolabtree.com\/blog\/it\/how-to-develop-a-new-food-product\/"},"wordCount":2093,"commentCount":0,"publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"articleSection":["Business support","Food &amp; 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She is the former Director of R&amp;D for Mary's Gone Crackers in California and Director of Food Science at Chew Innovation in Boston, co-Founder of Shameless Pets, and Independent Consultant. You can visit her website for more information (www.alexwaite.com) or contact her directly at alex.ann.waite@gmail.com.","url":"https:\/\/www.kolabtree.com\/blog\/author\/alex-waite\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/posts\/3223"}],"collection":[{"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/comments?post=3223"}],"version-history":[{"count":8,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/posts\/3223\/revisions"}],"predecessor-version":[{"id":9470,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/posts\/3223\/revisions\/9470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/media\/3241"}],"wp:attachment":[{"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/media?parent=3223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/categories?post=3223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/tags?post=3223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}