{"id":2813,"date":"2018-01-18T11:39:16","date_gmt":"2018-01-18T11:39:16","guid":{"rendered":"https:\/\/blog.kolabtree.com\/?p=2813"},"modified":"2020-11-10T11:11:12","modified_gmt":"2020-11-10T11:11:12","slug":"7-steps-taking-food-product-to-market","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/","title":{"rendered":"7 Steps For Taking your Food Product to Market Quickly"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f343c09da57\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f343c09da57\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/#1_Understand_your_market\" title=\"1. Understand your market\">1. Understand your market<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/#2_Meet_food_safety_standards_and_regulations\" title=\"2. Meet food safety standards and regulations\u00a0\">2. Meet food safety standards and regulations\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/#3_Ability_to_scale_up\" title=\"3. Ability to scale up\">3. Ability to scale up<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/#4_Stable_shelf_life\" title=\"4. Stable shelf life\u00a0\">4. Stable shelf life\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/#5_Packaging\" title=\"5. Packaging \">5. Packaging <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/#6_Design_and_branding\" title=\"6. Design and branding\n\">6. Design and branding\n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/#7_Labelling\" title=\"7. Labelling\u00a0\">7. Labelling\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p>Bake, roast, brew or steam: creating a food product can be glorious and soul-satisfying process.\u00a0 Knowing How to bring a food product to market is quite essential. However, that&#8217;s only the first step in a series of steps involved in converting a food product idea into a package that can sit pretty on the supermarket shelves. Taking a product to market can be a challenging step for many food startups, chefs and entrepreneurs, and often require the expertise of a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog_7StepsFood\">food consultant<\/a> or food scientist. This is how to market a food product in 7 quick steps:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Understand_your_market\"><\/span><strong style=\"color: #19232d; font-size: 16px;\">1. Understand your market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To be able to build any sustainable business, there should be a sufficient demand for it. What is the gap you are trying to fill? Are you making organic food more accessible and affordable? Have you come up with a new idea for a nutritious snack bar? What makes it different from the snack bars already available in the market? Is your business aimed at a local audience or can it be expanded to other regions? Does the market trend show that your food product has long-term potential? Doing your market <a href=\"https:\/\/www.kolabtree.com\/blog\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">research<\/a> right and understanding the competition helps you position your product better. It also helps you understand what kind of supermarket or distribution chain you want to approach.<\/p>\n<div id=\"attachment_2836\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-2836\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-2836\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/01\/pexels-photo-271458.jpeg\" alt=\"\" width=\"450\" height=\"300\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-271458.jpeg 640w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-271458-300x200.jpeg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-271458-300x200@2x.jpeg 600w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-2836\" class=\"wp-caption-text\">Creating your food product is easy. Scaling up and marketing it is the tough part.<\/p><\/div>\n<h4><span class=\"ez-toc-section\" id=\"2_Meet_food_safety_standards_and_regulations\"><\/span><strong>2. Meet food safety standards and regulations\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Commercial food production is governed by laws and regulations, which ensure public health &amp; safety, food hygiene, consumer protection, and fair trade. Before you take your product to the market, it is essential that you meet the standards set by the FDA (USA) or the EFSA (Europe). There are also various certifying and regulatory bodies for specific product categories. For example, in the UK, The National Farmers\u2019 Retail and Markets Association (FARMA) help set standards for farmers&#8217; markets and farm shops, through which farmers can directly sell their products to consumers. In the US, the USDA works with agents who verify that farms and businesses comply with the USDA organic food regulations. In the US Australia, a management system called the\u00a0HACCP is implemented to assure food safety from production to consumption.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Ability_to_scale_up\"><\/span><strong>3. Ability to scale up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Do you have access to a large commercial kitchen space where you can produce your product in bulk quantities? Do your suppliers have the ability to scale up to meet your requirements?\u00a0 The ability to scale up as and when needed gives your business flexibility and boosts profitability. It also assures distributors that you do have the capacity to meet a spike in demand. Many small businesses struggle to find a commercial kitchen where they can manufacture in large quantities.<a href=\"https:\/\/blog.kolabtree.com\/top-10-food-business-incubators-help-launch-food-startup\/\"> Food business accelerators and incubators<\/a> are starting to help with that in a big way, especially in the US and UK.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Stable_shelf_life\"><\/span><strong>4. Stable shelf life\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Imagine the horror of finding out that your precious gluten-free cookies have spoiled before the expiry date on the grocery shelves. This is not just a waste of money and effort, but also a big risk to your reputation. Make sure to test the shelf life of your products under different conditions. What kind of preservative should you use? How can you control moisture? Can you use alternative ingredients for a longer shelf life? Getting support for optimizing the shelf life from an experienced professional provides quick and effective answers to these questions.<\/p>\n<div id=\"attachment_2831\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-2831\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-2831 size-full\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/01\/shopping-2411667_640.jpg\" alt=\"\" width=\"640\" height=\"423\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/shopping-2411667_640.jpg 640w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/shopping-2411667_640-300x198.jpg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/shopping-2411667_640-214x140.jpg 214w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/shopping-2411667_640-300x198@2x.jpg 600w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/shopping-2411667_640-214x140@2x.jpg 428w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-2831\" class=\"wp-caption-text\">Test and optimize the shelf life of your products before they sit on the shelves<\/p><\/div>\n<h4><span class=\"ez-toc-section\" id=\"5_Packaging\"><\/span><strong>5. Packaging <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you&#8217;re looking to scale up, you might want to partner with a contract manufacturer or co-packer. Co-packers not only handle packaging and labelling, but some also manage inventories and perform quality control. They typically provide warehouse space and take care of shipping. One of the things to keep in mind while contracting a packager is to understand how sustainable the costs are for your business &#8212; especially when you require small quantities of products or a &#8220;produce-on-demand&#8221; service. It is also useful to find a co-packer who&#8217;s located close to your business so that it&#8217;s easier to coordinate and communicate.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Design_and_branding\"><\/span><strong>6. Design and branding<br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There are thousands of brands fighting for shelf and fridge space. How do you make yours stand out? Many small businesses are reluctant to shell out money for professional design and branding, but it&#8217;s worth it in the long run. The visual appeal of the product, your brand name, positioning, and copy play a big role in getting your product off the shelves and into a customer&#8217;s shopping cart. A great example of stellar branding is UK&#8217;s juice giant Innocent, with its catchy slogan, colourful visuals and even <a href=\"https:\/\/www.innocentdrinks.co.uk\/blog\/2012\/january\/bottoms-up\">quirky messages on its bottles<\/a>.<\/p>\n<div id=\"attachment_2834\" style=\"width: 590px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-2834\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-2834\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-1024x1024.jpg\" alt=\"\" width=\"580\" height=\"580\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-1024x1024.jpg 1024w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-150x150@2x.jpg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-150x150.jpg 150w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-768x768.jpg 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-1536x1536.jpg 1536w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-2048x2048.jpg 2048w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-1080x1080.jpg 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-24x24.jpg 24w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-48x48.jpg 48w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-96x96.jpg 96w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-300x300@2x.jpg 600w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><p id=\"caption-attachment-2834\" class=\"wp-caption-text\">Design and branding is a key step in making your products attractive for the customer<\/p><\/div>\n<h4><span class=\"ez-toc-section\" id=\"7_Labelling\"><\/span><strong>7. Labelling\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Nutrition labelling on the outside of every food product is one of the most important aspects of food productio. The law mandates that most packaged food products display a breakup of the ingredients and nutrients, which informs consumers of the serving size and amount of calories the portion consists of. It also states possible allergens such as soya, nuts and gluten. Labels such as kosher or halal help cater to specific consumer preferences. Some categories of food (for example, foods sold loose like raw vegetables and fruit) are exempt from this rule. As many food startups do not have a dedicated team or staff for nutritional analysis and labelling, they consult <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog_7StepsFood\">freelance food scientists<\/a> for help.<\/p>\n<div id=\"attachment_2830\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-2830\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-2830\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/01\/foodlabel-300x169.jpg\" alt=\"\" width=\"450\" height=\"253\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-300x169.jpg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-1024x576.jpg 1024w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-768x432.jpg 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-1536x864.jpg 1536w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-1080x608.jpg 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel.jpg 2000w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-300x169@2x.jpg 600w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-2830\" class=\"wp-caption-text\">Nutrition labelling for most pre-packed foods is mandatory by law. To prepare your product for the market and understand what goes on the front\/back\/side of the pack, read up on the FDA and EU guidelines.<\/p><\/div>\n<p>Getting your food product to the market is not an easy job. In the US, it&#8217;s believed that<a href=\"https:\/\/www.usatoday.com\/story\/money\/business\/small-business-central\/2017\/05\/21\/what-percentage-of-businesses-fail-in-their-first-year\/101260716\/\"> only 1\/3rd<\/a> of new businesses see their tenth year anniversary. Access to industry specialists, mentors and freelance <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog_7StepsFood\">food science experts<\/a> will equip you with the knowledge and expertise you need to overcome the challenges of creating a successful food product.<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\nNeed help with recipe formulation or food product development? Consult a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog_7StepsFood\">freelance food scientist<\/a> on Kolabtree.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bake, roast, brew or steam: creating a food product can be glorious and soul-satisfying process.\u00a0 Knowing How to bring a food product to market is quite essential. However, that&#8217;s only the first step in a series of steps involved in converting a food product idea into a package that can sit pretty on the supermarket<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":12,"featured_media":2820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317,397,304],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Steps for How to Bring a Food Product to Market Quickly<\/title>\n<meta name=\"description\" content=\"Food entrepreneurs face various challenges while taking products to market, here are 7 steps on how to bring a food product to market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Steps For Taking your Food Product to Market Quickly\" \/>\n<meta property=\"og:description\" content=\"Food entrepreneurs face various challenges while taking products to market, here are 7 steps on how to bring a food product to market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-18T11:39:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-10T11:11:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/grocery.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"775\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 Steps for How to Bring a Food Product to Market Quickly","description":"Food entrepreneurs face various challenges while taking products to market, here are 7 steps on how to bring a food product to market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/","og_locale":"en_US","og_type":"article","og_title":"7 Steps For Taking your Food Product to Market Quickly","og_description":"Food entrepreneurs face various challenges while taking products to market, here are 7 steps on how to bring a food product to market.","og_url":"https:\/\/www.kolabtree.com\/blog\/7-steps-taking-food-product-to-market\/","og_site_name":"The Kolabtree Blog","article_publisher":"https:\/\/www.facebook.com\/kolabtree","article_published_time":"2018-01-18T11:39:16+00:00","article_modified_time":"2020-11-10T11:11:12+00:00","og_image":[{"width":1500,"height":775,"url":"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/grocery.jpg","type":"image\/jpeg"}],"author":"Ramya Sriram","twitter_card":"summary_large_image","twitter_creator":"@kolabtree","twitter_site":"@kolabtree","twitter_misc":{"Written by":"Ramya Sriram","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kolabtree.com\/blog\/it\/7-steps-taking-food-product-to-market\/#article","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/it\/7-steps-taking-food-product-to-market\/"},"author":{"name":"Ramya Sriram","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/81992f5863a1b06d132a47822e7b4400"},"headline":"7 Steps For Taking your Food Product to Market Quickly","datePublished":"2018-01-18T11:39:16+00:00","dateModified":"2020-11-10T11:11:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kolabtree.com\/blog\/it\/7-steps-taking-food-product-to-market\/"},"wordCount":1066,"commentCount":0,"publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"articleSection":["Business support","Food &amp; Beverage","Freelance Scientists"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kolabtree.com\/blog\/it\/7-steps-taking-food-product-to-market\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kolabtree.com\/blog\/it\/7-steps-taking-food-product-to-market\/","url":"https:\/\/www.kolabtree.com\/blog\/it\/7-steps-taking-food-product-to-market\/","name":"7 Steps for How to Bring a Food Product to Market Quickly","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/#website"},"datePublished":"2018-01-18T11:39:16+00:00","dateModified":"2020-11-10T11:11:12+00:00","description":"Food entrepreneurs face various challenges while taking products to market, here are 7 steps on how to bring a food product to market.","breadcrumb":{"@id":"https:\/\/www.kolabtree.com\/blog\/it\/7-steps-taking-food-product-to-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kolabtree.com\/blog\/it\/7-steps-taking-food-product-to-market\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.kolabtree.com\/blog\/it\/7-steps-taking-food-product-to-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kolabtree.com\/blog\/"},{"@type":"ListItem","position":2,"name":"7 Steps For Taking your Food Product to Market Quickly"}]},{"@type":"WebSite","@id":"https:\/\/www.kolabtree.com\/blog\/#website","url":"https:\/\/www.kolabtree.com\/blog\/","name":"The Kolabtree Blog","description":"Expert Views on Science, Innovation and Product Development","publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kolabtree.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.kolabtree.com\/blog\/#organization","name":"Kolabtree","url":"https:\/\/www.kolabtree.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Kolabtree"},"image":{"@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kolabtree","https:\/\/twitter.com\/kolabtree","https:\/\/instagram.com\/kolabtree","https:\/\/www.linkedin.com\/company\/kolabtree","https:\/\/en.m.wikipedia.org\/wiki\/Kolabtree"]},{"@type":"Person","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/81992f5863a1b06d132a47822e7b4400","name":"Ramya Sriram","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8100b45c960ebbbbe420e8b3f250515f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8100b45c960ebbbbe420e8b3f250515f?s=96&d=mm&r=g","caption":"Ramya Sriram"},"description":"Ramya Sriram manages digital content and communications at Kolabtree (kolabtree.com), the world's largest freelancing platform for scientists. She has over a decade of experience in publishing, advertising and digital content creation.","url":"https:\/\/www.kolabtree.com\/blog\/author\/ramyas\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/posts\/2813"}],"collection":[{"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/comments?post=2813"}],"version-history":[{"count":20,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/posts\/2813\/revisions"}],"predecessor-version":[{"id":8552,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/posts\/2813\/revisions\/8552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/media\/2820"}],"wp:attachment":[{"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/media?parent=2813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/categories?post=2813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/wp-json\/wp\/v2\/tags?post=2813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}