{"id":2060,"date":"2017-04-24T10:10:15","date_gmt":"2017-04-24T10:10:15","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=2060"},"modified":"2020-12-04T10:57:04","modified_gmt":"2020-12-04T10:57:04","slug":"digital-transformation-pharma","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/digital-transformation-pharma\/","title":{"rendered":"Impact of Digital Transformation in The Pharma and Life Science Industry"},"content":{"rendered":"<p>The changing face of the pharmaceutical and<a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\"> life sciences<\/a> industry can be credited to the way that users access and consume information in the digital age. An abundance of data has made data truly big; a click of a button is all it takes users to access it, that too, at any time and at any place. This has led to a significant reduction in the face time reps get with prescribers. Websites like WebMD and Wikipedia are used by doctors and patients alike, and the mHealth revenue is projected to escalate further this year. The digital transformation has brought new avenues for change through which technology can be used to provide personalized care to patients. This is represented in the infographic below, from <a href=\"http:\/\/www.prescriber360.com\/\">Prescriber360<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.prescriber360.com\/blog\/wp-content\/uploads\/2017\/02\/Pharma-Digital-Trends-2017.jpg\" alt=\"\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3075 size-full\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final.png\" alt=\"\" width=\"1200\" height=\"4372\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final.png 1200w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-82x300.png 82w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-281x1024.png 281w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-768x2798.png 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-422x1536.png 422w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-562x2048.png 562w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-1080x3935.png 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-82x300@2x.png 164w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The pharma industry, which is becoming increasingly interdisciplinary, is also <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\">hiring specialists<\/a> for quick and easy access to expert knowledge and resources.<a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\">Hire life science consultant freelancers on Kolabtree.<\/a> What are your thoughts on the digital transformation of the pharma industry? Leave your comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The changing face of the pharmaceutical and life sciences industry can be credited to the way that users access and consume information in the digital age. An abundance of data has made data truly big; a click of a button is all it takes users to access it, that too, at any time and at<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/digital-transformation-pharma\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":24,"featured_media":2102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[247,653],"tags":[334,331,330,336,335],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact of Digital Transformation in The Pharma and Life Science Industry - The Kolabtree Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/digital-transformation-pharma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of Digital Transformation in The Pharma and Life Science Industry\" \/>\n<meta property=\"og:description\" content=\"The changing face of the pharmaceutical and life sciences industry can be credited to the way that users access and consume information in the digital age. An abundance of data has made data truly big; a click of a button is all it takes users to access it, that too, at any time and atRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/digital-transformation-pharma\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-24T10:10:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T10:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/pulse-trace-163708_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ANandwana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ANandwana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Impact of Digital Transformation in The Pharma and Life Science Industry - The Kolabtree Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/digital-transformation-pharma\/","og_locale":"en_US","og_type":"article","og_title":"Impact of Digital Transformation in The Pharma and Life Science Industry","og_description":"The changing face of the pharmaceutical and life sciences industry can be credited to the way that users access and consume information in the digital age. An abundance of data has made data truly big; a click of a button is all it takes users to access it, that too, at any time and atRead More","og_url":"https:\/\/www.kolabtree.com\/blog\/digital-transformation-pharma\/","og_site_name":"The Kolabtree Blog","article_publisher":"https:\/\/www.facebook.com\/kolabtree","article_published_time":"2017-04-24T10:10:15+00:00","article_modified_time":"2020-12-04T10:57:04+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/pulse-trace-163708_1280.jpg","type":"image\/jpeg"}],"author":"ANandwana","twitter_card":"summary_large_image","twitter_creator":"@kolabtree","twitter_site":"@kolabtree","twitter_misc":{"Written by":"ANandwana","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#article","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/"},"author":{"name":"ANandwana","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/b3ba4dd1c1437429c3a0e05e6f912db9"},"headline":"Impact of Digital Transformation in The Pharma and Life Science Industry","datePublished":"2017-04-24T10:10:15+00:00","dateModified":"2020-12-04T10:57:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/"},"wordCount":181,"commentCount":0,"publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"keywords":["digital","Digital Technology in Pharmaceutical Industry","Future of Pharma","healthcare","tech"],"articleSection":["Guest posts","Pharma"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/","url":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/","name":"Impact of Digital Transformation in The Pharma and Life Science Industry - The Kolabtree Blog","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/#website"},"datePublished":"2017-04-24T10:10:15+00:00","dateModified":"2020-12-04T10:57:04+00:00","breadcrumb":{"@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kolabtree.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Impact of Digital Transformation in The Pharma and Life Science Industry"}]},{"@type":"WebSite","@id":"https:\/\/www.kolabtree.com\/blog\/#website","url":"https:\/\/www.kolabtree.com\/blog\/","name":"The Kolabtree Blog","description":"Expert Views on Science, Innovation and Product Development","publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kolabtree.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.kolabtree.com\/blog\/#organization","name":"Kolabtree","url":"https:\/\/www.kolabtree.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Kolabtree"},"image":{"@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kolabtree","https:\/\/twitter.com\/kolabtree","https:\/\/instagram.com\/kolabtree","https:\/\/www.linkedin.com\/company\/kolabtree","https:\/\/en.m.wikipedia.org\/wiki\/Kolabtree"]},{"@type":"Person","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/b3ba4dd1c1437429c3a0e05e6f912db9","name":"ANandwana","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/73574d5a6e252d2df7215eb0c7341bfd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/73574d5a6e252d2df7215eb0c7341bfd?s=96&d=mm&r=g","caption":"ANandwana"},"description":"Anupam Nandwana has overall responsibility for management and strategic direction of Prescriber360. 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