{"id":9920,"date":"2022-02-01T20:12:46","date_gmt":"2022-02-01T20:12:46","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=9920"},"modified":"2022-02-01T20:16:20","modified_gmt":"2022-02-01T20:16:20","slug":"5-great-ideas-for-life-science-content-marketing","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/pt\/5-great-ideas-for-life-science-content-marketing\/","title":{"rendered":"5 grandes id\u00e9ias para o marketing de conte\u00fado das ci\u00eancias da vida"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Tabela de Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f4d626d35bf\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f4d626d35bf\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/5-great-ideas-for-life-science-content-marketing\/#Life_science_content_marketing_channels\" title=\"Canais de marketing de conte\u00fado das ci\u00eancias da vida\">Canais de marketing de conte\u00fado das ci\u00eancias da vida<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/5-great-ideas-for-life-science-content-marketing\/#Free_checklist_to_build_a_robust_content_marketing_strategy\" title=\"Lista de verifica\u00e7\u00e3o gratuita para construir uma estrat\u00e9gia de marketing de conte\u00fado robusta\">Lista de verifica\u00e7\u00e3o gratuita para construir uma estrat\u00e9gia de marketing de conte\u00fado robusta<\/a><\/li><\/ul><\/nav><\/div>\n<p>Life science content marketing is a crowded space. As an industry, life sciences combines various domains: biotechnology, medical devices, <a href=\"https:\/\/www.kolabtree.com\/blog\/pt\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">pesquisa<\/a>, and pharma. All of these sectors depend heavily on content, whether it&#8217;s announcing a new product or publishing the results of clinical studies. Content marketing in the life sciences space is harder than many other industries, as Google&#8217;s guidelines are stricter for medical and scientific websites. Content published in the life sciences space has to be fact-checked and reviewed by qualified experts, so that is it credible and authoritative. The need for <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/science-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=CMChecklist\">escritores de conte\u00fado cient\u00edfico freelance<\/a> tem crescido exponencialmente nos \u00faltimos dois anos, e aumentou ainda mais <a href=\"https:\/\/www.clinicaltrialsarena.com\/contractors\/consultancy_services\/kolabtree-2\/pressreleases\/spike-freelance-medical-writers\/\">por causa da pandemia<\/a> e trabalho remoto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Life_science_content_marketing_channels\"><\/span>Canais de marketing de conte\u00fado das ci\u00eancias da vida<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Os canais utilizados pelas empresas de ci\u00eancias da vida para a comercializa\u00e7\u00e3o s\u00e3o tipicamente:<\/p>\n<ul>\n<li>Blog: Um blog ajuda a estabelecer credibilidade e \u00e9 eficaz para a comunica\u00e7\u00e3o com todos os interessados<\/li>\n<li>P\u00e1ginas de pouso: As p\u00e1ginas de pouso normalmente comunicam a proposta de valor da empresa, produto ou servi\u00e7o. Elas s\u00e3o um importante ponto de contato na viagem do usu\u00e1rio.<\/li>\n<li>E-mails: Um boletim informativo peri\u00f3dico \u00e9 eficaz para se manter atualizado em rela\u00e7\u00e3o aos clientes. A cria\u00e7\u00e3o de \u00edm\u00e3s de chumbo e campanhas de gotejamento tamb\u00e9m s\u00e3o \u00f3timas maneiras de adquirir e nutrir clientes potenciais atrav\u00e9s do canal de vendas.<\/li>\n<\/ul>\n<p>Mas o que as empresas de ci\u00eancias da vida podem fazer para se destacar entre a multid\u00e3o? Quais s\u00e3o algumas das maneiras mais criativas de usar o marketing de conte\u00fado para impulsionar o crescimento dos neg\u00f3cios? Nesta lista de verifica\u00e7\u00e3o gratuita, n\u00f3s a discriminamos para voc\u00ea. Leia 5 maneiras testadas, testadas e confi\u00e1veis de usar o marketing de conte\u00fado como uma empresa de ci\u00eancias da vida de uma forma escal\u00e1vel e sustent\u00e1vel. Obtenha leads, amplie seu alcance e use novas maneiras para estabelecer seu neg\u00f3cio e aumentar o tr\u00e1fego organicamente on-line.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Free_checklist_to_build_a_robust_content_marketing_strategy\"><\/span>Lista de verifica\u00e7\u00e3o gratuita para construir uma estrat\u00e9gia de marketing de conte\u00fado robusta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class='mailmunch-forms-short-code mailmunch-forms-widget-977266' style='display: none !important;'><\/div>","protected":false},"excerpt":{"rendered":"<p>Life science content marketing is a crowded space. As an industry, life sciences combines various domains: biotechnology, medical devices, research, and pharma. All of these sectors depend heavily on content, whether it&#8217;s announcing a new product or publishing the results of clinical studies. Content marketing in the life sciences space is harder than many other<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/pt\/5-great-ideas-for-life-science-content-marketing\/\" title=\"Leia mais\">Leia mais<\/a><\/div>","protected":false},"author":12,"featured_media":9919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[442,654,147],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 great ideas for life science content marketing - The Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"Download the free checklist: 5 top tips to build a scalable and sustainable life science content marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/5-great-ideas-for-life-science-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 great ideas for life science content marketing\" \/>\n<meta property=\"og:description\" content=\"Download the free checklist: 5 top tips to build a scalable and sustainable life science content marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/pt\/5-great-ideas-for-life-science-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T20:12:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-01T20:16:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2022\/02\/Persona-1-Lead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 great ideas for life science content marketing - 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