{"id":9646,"date":"2021-10-25T08:23:50","date_gmt":"2021-10-25T08:23:50","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=9646"},"modified":"2022-01-18T10:14:47","modified_gmt":"2022-01-18T10:14:47","slug":"the-definitive-guide-on-how-to-hire-an-educational-content-writer","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/pt\/the-definitive-guide-on-how-to-hire-an-educational-content-writer\/","title":{"rendered":"O Guia Definitivo de Como Contratar um Escritor de Conte\u00fado Educacional"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Tabela de Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f2e2959e6e4\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f2e2959e6e4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/the-definitive-guide-on-how-to-hire-an-educational-content-writer\/#What_do_educational_content_writers_do\" title=\"O que os escritores de conte\u00fado educacional fazem?\">O que os escritores de conte\u00fado educacional fazem?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/the-definitive-guide-on-how-to-hire-an-educational-content-writer\/#Why_do_you_need_a_freelance_educational_content_writer\" title=\"Por que voc\u00ea precisa de um redator de conte\u00fado educacional freelance?\">Por que voc\u00ea precisa de um redator de conte\u00fado educacional freelance?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/the-definitive-guide-on-how-to-hire-an-educational-content-writer\/#How_much_does_it_cost_to_hire_an_educational_content_writer\" title=\"Quanto custa contratar um redator de conte\u00fado educacional?\">Quanto custa contratar um redator de conte\u00fado educacional?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/the-definitive-guide-on-how-to-hire-an-educational-content-writer\/#Writing_a_job_post_for_a_freelance_education_content_writer\" title=\"Escrever um posto de trabalho para um redator freelancer de conte\u00fado educacional\">Escrever um posto de trabalho para um redator freelancer de conte\u00fado educacional<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">A incr\u00edvel ascens\u00e3o do<a href=\"https:\/\/www.ft.com\/content\/02232970-c72e-4fef-aacc-6b3b010966df?utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\"> ind\u00fastria edtech<\/a>A demanda de aprendizagem on-line, ajudada em parte por bloqueios que incentivam o aprendizado on-line, tem levado a um aumento da demanda de <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-writing?utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\">redatores de conte\u00fado educacional<\/a>. This includes edtech companies hiring writers to pen educational material that helps their learners to upskill, or scientific <a href=\"https:\/\/www.kolabtree.com\/blog\/pt\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">pesquisa<\/a> and education journals hiring life science experts to create top-notch scientific content, and a wide variety of other e-learning companies hiring subject matter experts across subjects like science, <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/mathematics?utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\">matem\u00e1tica<\/a> e design. Algumas das principais empresas de educa\u00e7\u00e3o do mundo incluem empresas de prepara\u00e7\u00e3o para testes, como <a href=\"https:\/\/www.petersons.com\/\">Peterson's<\/a>editores como Pearson, e plataformas de e-learning como Coursera.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_do_educational_content_writers_do\"><\/span><b>O que os escritores de conte\u00fado educacional fazem?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Um <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/education-general?page-index=2&amp;utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\">redator de conte\u00fado educacional<\/a> combina um vasto conhecimento de temas educacionais com um talento para escrever, criando artigos educacionais, guias de revistas, livros de curr\u00edculo, entre outros materiais did\u00e1ticos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os escritores de conte\u00fado educacional mudam seu tom e narrativa com base no p\u00fablico para o qual est\u00e3o escrevendo. Um artigo para uma revista cient\u00edfica, por exemplo, tem que ser bem pesquisado e conter informa\u00e7\u00f5es e n\u00fameros atualizados. Entretanto, ao apresentar o mesmo t\u00f3pico em um <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/teacher-education?utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\">curr\u00edculo escolar<\/a>A informa\u00e7\u00e3o deve ser decomposta em simples titula\u00e7\u00f5es adequadas aos estudantes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um bom redator de conte\u00fado educacional compreende estas nuances, e sabe quando e como adaptar o conte\u00fado de acordo.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_you_need_a_freelance_educational_content_writer\"><\/span><b>Por que voc\u00ea precisa de um redator de conte\u00fado educacional freelance?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A maioria dos escritores de conte\u00fado educacional trabalha internamente para grandes empresas de e-learning, ou revistas e peri\u00f3dicos cient\u00edficos de renome. No entanto, a ed-tech \u00e9 menor, <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\">ci\u00eancia da vida<\/a> e <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-technology?utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\">empresas m\u00e9dicas<\/a> podem tamb\u00e9m precisar de seus servi\u00e7os para.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cria\u00e7\u00e3o de blogs e artigos para educar seu p\u00fablico sobre v\u00e1rios t\u00f3picos atrav\u00e9s da ci\u00eancia da vida e da med-tech.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Escrevendo <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/education-general?page-index=2&amp;utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\">curr\u00edculo educacional<\/a>A revista \u00e9 uma revista de pesquisa para estudantes de v\u00e1rias idades, desde o ensino m\u00e9dio at\u00e9 a faculdade<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cria\u00e7\u00e3o de guias de estudo e material de refer\u00eancia para professores, acad\u00eamicos e pesquisadores para usar como quadro de refer\u00eancia em suas carreiras de ensino e pesquisa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trabalhar com escolas e conselhos educacionais para criar conte\u00fados acad\u00eamicos e programas de estudo em todo o sistema<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Aqui \u00e9 onde os escritores de conte\u00fado educacional freelance v\u00eam a calhar. Com a maioria dos escritores de conte\u00fado educacional freelance cobrando entre $50 a $80 por hora, isto representa uma op\u00e7\u00e3o tremendamente econ\u00f4mica para as empresas que buscam tal especializa\u00e7\u00e3o. Isto tamb\u00e9m pode provar ser <a href=\"https:\/\/www.nature.com\/articles\/d41586-020-00374-0?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=HowToHireScienceWriter&amp;utm_id=blog\">grande rela\u00e7\u00e3o custo-benef\u00edcio<\/a> para empresas que procuram colabora\u00e7\u00f5es freq\u00fcentes para elaborar material educativo, ou empresas que procuram experimentar o conte\u00fado at\u00e9 descobrirem o que ressoa com seu p\u00fablico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqui est\u00e3o alguns exemplos de escritores de conte\u00fado educacional freelance e os projetos que eles normalmente assumem,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/continuing-medical-education-cme?utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\">Escritores CME<\/a> que criam conte\u00fado para programas de educa\u00e7\u00e3o m\u00e9dica cont\u00ednua, incluindo colabora\u00e7\u00f5es frequentes e repetidas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Especialistas no assunto que desenvolvem conte\u00fado para material de aprendizagem educacional para cursos acad\u00eamicos superiores. Em <a href=\"https:\/\/www.forbes.com\/sites\/jonyounger\/2019\/07\/29\/scientists-are-a-new-force-in-the-freelance-revolution-meet-kolabtree\/?sh=351061807505&amp;utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=HowToHireScienceWriter&amp;utm_id=blog\">Kolabtree<\/a>As empresas freq\u00fcentemente contratam matem\u00e1ticos, bi\u00f3logos, f\u00edsicos e muito mais.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Especialistas que podem ajudar na cria\u00e7\u00e3o de testes e metodologias de pontua\u00e7\u00e3o para exames tais como SAT, GRE e GMAT<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_much_does_it_cost_to_hire_an_educational_content_writer\"><\/span><b>Quanto custa contratar um redator de conte\u00fado educacional?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">De acordo com o <a href=\"https:\/\/www.bls.gov\/ooh\/media-and-communication\/writers-and-authors.htm?utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\">BLS<\/a><\/span><span style=\"font-weight: 400;\">A demanda por escritores de conte\u00fado educacional deve crescer em cerca de 105 durante a pr\u00f3xima d\u00e9cada ou mais. A mediana das taxas de pagamento \u00e9 normalmente de cerca de $70k por ano, sendo que a educa\u00e7\u00e3o e a experi\u00eancia provavelmente aumentar\u00e3o essas taxas ainda mais.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/?utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\">Escritores freelance<\/a>Por outro lado, apresentam uma op\u00e7\u00e3o mais vi\u00e1vel em termos de gastos. Com a maioria dos escritores freelance de conte\u00fado educacional cobrando cerca de $50\/hora para consultar sobre projetos ou esbo\u00e7ar novos materiais atraentes, isto oferece \u00e0s empresas contratantes uma chance de olhar para estes especialistas para uma ampla gama de servi\u00e7os on-demand, tais como escrever blogs, criar guias e produzir conte\u00fado consistente de e-learning.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Writing_a_job_post_for_a_freelance_education_content_writer\"><\/span><b>Escrever um posto de trabalho para um redator freelancer de conte\u00fado educacional<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Escrevendo o perfeito <a href=\"https:\/\/www.kolabtree.com\/blog\/how-to-hire-a-freelance-scientific-writer\/?utm_source=post&amp;utm_campaign=Howtohireeducationwriter&amp;utm_id=blog\">descri\u00e7\u00e3o do projeto<\/a> \u00e9 crucial para otimizar sua busca pelo redator de conte\u00fado educacional freelance certo. A descri\u00e7\u00e3o correta assegurar\u00e1 que voc\u00ea receba propostas de especialistas que correspondam aos seus requisitos de nicho, enquanto descri\u00e7\u00f5es incompletas podem resultar em receber muitas propostas irrelevantes de especialistas que podem n\u00e3o ser necessariamente as mais adequadas para voc\u00ea. Aqui est\u00e3o algumas coisas em que voc\u00ea pode se concentrar a fim de otimizar este processo,<\/span><\/p>\n<p><b>Requisitos<\/b><span style=\"font-weight: 400;\"> - Elaborar as suas exig\u00eancias na descri\u00e7\u00e3o do projeto. Isto inclui o escopo do projeto, os requisitos educacionais que voc\u00ea sente que os especialistas precisam para assumir o projeto, bem como o hist\u00f3rico de trabalho anterior que pode torn\u00e1-los o adequado para seu projeto. Voc\u00ea tamb\u00e9m pode listar o tipo de demografia, audi\u00eancias e tipo de conte\u00fado que voc\u00ea deseja que os especialistas sejam bem versados antes de enviar suas propostas.<\/span><\/p>\n<p><b>Or\u00e7amentos e Prazos - <\/b><span style=\"font-weight: 400;\">O pr\u00f3ximo passo \u00e9 decidir sobre um or\u00e7amento ideal para o projeto. Voc\u00ea pode avaliar isto usando uma variedade de crit\u00e9rios, tais como se voc\u00ea quer pagar por hora ou por marco, para que ser\u00e1 usado o resultado do projeto e o n\u00edvel de especializa\u00e7\u00e3o que voc\u00ea precisa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Da mesma forma, especificar seu prazo e o prazo de contrata\u00e7\u00e3o ajudar\u00e1 a atrair ofertas de especialistas cujos cronogramas correspondam a esse prazo, assegurando que a coordena\u00e7\u00e3o do projeto n\u00e3o ser\u00e1 um problema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta \u00e9 a descri\u00e7\u00e3o de seu projeto,<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Procurando um redator de conte\u00fado educacional freelance para escrever um guia sobre matem\u00e1tica do ensino m\u00e9dio, incluindo varia\u00e7\u00f5es e equa\u00e7\u00f5es lineares gr\u00e1ficas. O candidato ideal tem experi\u00eancia pr\u00e9via com material de caneta de natureza similar, ou experi\u00eancia de ensino sobre esses assuntos... O artigo ser\u00e1 usado como conte\u00fado informativo e educacional em nosso site de e-learning.<\/span><\/i><\/p>\n<p><b><i>Taxa proposta<\/i><\/b><i><span style=\"font-weight: 400;\"> - $75\/hora<\/span><\/i><\/p>\n<p><b><i>Cronograma de Contrata\u00e7\u00e3o<\/i><\/b><i><span style=\"font-weight: 400;\">Dentro de um m\u00eas - Levar\u00e1 tempo para decidir sobre quem contratar ou come\u00e7ar o trabalho.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Pronto para<\/span><a href=\"https:\/\/www.kolabtree.com\/create-project?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=HowToHireScienceWriter&amp;utm_id=blog\"><span style=\"font-weight: 400;\"> postar um projeto<\/span><\/a><span style=\"font-weight: 400;\">? Caso contr\u00e1rio, voc\u00ea pode navegar atrav\u00e9s do nosso <\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/education-general?page-index=2&amp;utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=HowToHireScienceWriter&amp;utm_id=blog\"><span style=\"font-weight: 400;\">redatores freelance de conte\u00fado educacional<\/span><\/a><span style=\"font-weight: 400;\"> e contate-os diretamente.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The incredible rise of the edtech industry, aided in part by lockdowns encouraging online learning, has led to an increase in the demand for educational content writers. This includes edtech companies hiring writers to pen educational material that helps their learners to upskill, or scientific research and education journals hiring life science experts to create<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/pt\/the-definitive-guide-on-how-to-hire-an-educational-content-writer\/\" title=\"Leia mais\">Leia mais<\/a><\/div>","protected":false},"author":605,"featured_media":8315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[305,654,304,540,319,147],"tags":[45,483,549],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Definitive Guide on How to Hire an Educational Content Writer -<\/title>\n<meta name=\"description\" content=\"Hiring an educational content writer? Here&#039;s a detailed guide on how to vet, identify and narrow down on the right expert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/zh\/the-definitive-guide-on-how-to-hire-an-educational-content-writer\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Definitive Guide on How to Hire an Educational Content Writer\" \/>\n<meta property=\"og:description\" content=\"Hiring an educational content writer? 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