{"id":958,"date":"2015-07-21T13:17:02","date_gmt":"2015-07-21T13:17:02","guid":{"rendered":"http:\/\/klbtrblgdb01.cloudapp.net\/blog\/?p=958"},"modified":"2022-09-13T12:00:58","modified_gmt":"2022-09-13T12:00:58","slug":"business-data-analytics","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/pt\/business-data-analytics\/","title":{"rendered":"Duas raz\u00f5es pelas quais as empresas precisam prestar aten\u00e7\u00e3o \u00e0 an\u00e1lise de dados"},"content":{"rendered":"

Big Data \u00e9 uma grande palavra no mundo da tecnologia. Um olhar sobre a muito popular hashtag #BigData revela como ela est\u00e1 ganhando cada vez mais credibilidade. Fala-se muito sobre Big Data e como a an\u00e1lise de dados pode ajudar a impulsionar e dar a volta \u00e0s empresas. No entanto, muitas pessoas e empresas ainda n\u00e3o entenderam o que exatamente a Big Data pode fornecer para seus neg\u00f3cios.<\/p>\n

Lembro-me de caminhar at\u00e9 uma grande loja de cal\u00e7ados h\u00e1 alguns anos atr\u00e1s. Para minha surpresa, tive que olhar em volta e chamar algu\u00e9m para me ajudar com o que eu estava procurando, apesar da loja estar praticamente vazia. Acontece que o gerente tamb\u00e9m estava ocupado analisando as quedas dos p\u00e9s para realmente monitorar como os clientes reais com aqueles p\u00e9s que eram importantes para ele estavam sendo tratados. Isto me deixou com a impress\u00e3o de que toda esta conversa sobre an\u00e1lise de dados ajudando no crescimento do neg\u00f3cio precisava ser repensada.<\/p>\n

Mas isso foi h\u00e1 alguns anos. Na era digital atual, o que mudou drasticamente foi o rastreamento digital de dados em todos os n\u00edveis a partir de todas as fontes imagin\u00e1veis. As empresas agora tinham que lidar com ta\u00e7as de dados para entender o comportamento do consumidor, tend\u00eancias e v\u00e1rios outros aspectos. Isto levou ao advento dos Grandes Dados, onde o desafio n\u00e3o era apenas obter os dados certos, mas realmente analisar e dar sentido \u00e0 quantidade absolutamente vasta de dados dispon\u00edveis.<\/p>\n

\"Grandes_Dados\"<\/a><\/p>\n

Atrav\u00e9s de uma s\u00e9rie de artigos, pretendo me deter nos v\u00e1rios aspectos dos neg\u00f3cios que a Big Data e an\u00e1lise de dados<\/a> em geral pode ajudar a desvendar. Neste artigo, pretendo cobrir dois aspectos simples que podem ser \u00fateis para empres\u00e1rios e gerentes de startup.<\/p>\n

1. Elimina\u00e7\u00e3o de adivinha\u00e7\u00f5es: Vamos manter isto claro e simples. Um dos principais motores para a an\u00e1lise de dados \u00e9 que os dados permitem aos empres\u00e1rios e chefes de divis\u00e3o de empresas tomar decis\u00f5es com base em dados. J\u00e1 se foram os dias do trabalho de adivinha\u00e7\u00e3o. Com a fenomenal quantidade de avan\u00e7os na tecnologia e ferramentas de rastreamento empregadas em cada est\u00e1gio da transa\u00e7\u00e3o, \u00e9 provavelmente mais dif\u00edcil do que nunca compensar os dados com a intui\u00e7\u00e3o do empres\u00e1rio.<\/p>\n

Eric Reis em seu livro revolucion\u00e1rio, The Lean Startup, enfatiza o aprendizado validado. Ele continua explicando que o aprendizado validado \u00e9 o processo de demonstrar empiricamente que uma equipe descobriu verdades valiosas sobre as perspectivas comerciais atuais e futuras de uma empresa em fase de arranque. As decis\u00f5es em cada etapa precisam ser respaldadas com dados.<\/p>\n

Ent\u00e3o, que tipos de decis\u00f5es a an\u00e1lise de dados pode ajudar a influenciar? Antes de tudo, s\u00e3o os dados hardcore que validam o sucesso de seu produto ou servi\u00e7o. \u00c9 f\u00e1cil levantar a hip\u00f3tese de que seu \u00faltimo produto ou servi\u00e7o ou a mudan\u00e7a que voc\u00ea fez em seu website continuar\u00e1 a fazer ondas s\u00f3 porque \u00e9 \u00fanico ou apresenta uma nova maneira de ver\/fazer as coisas. Funcionar\u00e1 apenas porque voc\u00ea sente fortemente que funcionar\u00e1. A an\u00e1lise de dados e os Grandes Dados s\u00e3o todos uma an\u00e1lise que se baseia em dados reais e depois autentica ou nega sua intui\u00e7\u00e3o.<\/p>\n

2. Waking up to new realities: There is this aspect of discovery by virtue of studying data. I vividly recall one of our social media team reviews wherein I was stressing that we should continue to focus on Twitter rather than Facebook. My argument was that we were attracting many more followers and interactions on Twitter as compared to Facebook. Almost everyone across the table seemed to agree till our SEO expert<\/a> interrupted with data from our Google Analytics account. We\u2019d gotten almost three times more conversions from Facebook<\/a> em compara\u00e7\u00e3o com as de Twitter<\/a> apesar do tr\u00e1fego muito menor! Isto encerrou a decis\u00e3o em torno de onde precis\u00e1vamos nos concentrar para conseguir mais convers\u00f5es rapidamente. Este \u00e9 um exemplo simples da magia da an\u00e1lise de dados.<\/p>\n

Gostaria de convidar os fundadores e gerentes de startup e as pequenas e m\u00e9dias empresas a compartilhar mais exemplos de como a an\u00e1lise de dados os ajudou a validar\/negar sua intui\u00e7\u00e3o e a descobrir novas realidades.<\/p>","protected":false},"excerpt":{"rendered":"

Big Data is a big word in the tech world. One look at the highly popular hashtag #BigData reveals how it is gaining increasing credence. There\u2019s a lot of talk about Big Data and how data analytics can help drive and turn around businesses. However, many people and companies are yet to come to terms<\/p>\n

Leia mais<\/a><\/div>","protected":false},"author":4,"featured_media":1981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[21,18,176,175,72,174,177],"acf":[],"yoast_head":"\nBig Data: Two reasons why it's important for businesses<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/business-data-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two reasons why businesses need to pay heed to data analytics\" \/>\n<meta property=\"og:description\" content=\"Big Data is a big word in the tech world. One look at the highly popular hashtag #BigData reveals how it is gaining increasing credence. 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