{"id":949,"date":"2015-07-09T06:00:46","date_gmt":"2015-07-09T06:00:46","guid":{"rendered":"http:\/\/klbtrblgdb01.cloudapp.net\/blog\/?p=949"},"modified":"2017-04-06T13:18:35","modified_gmt":"2017-04-06T13:18:35","slug":"data-analysis","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/pt\/data-analysis\/","title":{"rendered":"An\u00e1lise de dados: Benef\u00edcios e desafios para as pequenas e m\u00e9dias empresas"},"content":{"rendered":"

Neste tempo e idade de sobrecarga de informa\u00e7\u00f5es, \u00e9 importante que as empresas permane\u00e7am a par da din\u00e2mica do mercado, compreendam o comportamento do consumidor e tomem as decis\u00f5es de acordo. Mais informa\u00e7\u00f5es sobre o comportamento do usu\u00e1rio est\u00e3o dispon\u00edveis do que nunca, e as empresas n\u00e3o tiveram uma oportunidade igualmente grande de tomar decis\u00f5es informadas com base em dados essenciais. \u00c9 por isso que a enorme quantidade de dados dispon\u00edveis torna a an\u00e1lise de dados uma ferramenta indispens\u00e1vel para o crescimento das empresas.<\/p>\n

J\u00e1 se foram os dias em que as empresas eram movidas pela intui\u00e7\u00e3o empreendedora. Agora, os dados conduzem as decis\u00f5es mais simples para as mais complexas. An\u00e1lise de dados<\/a> n\u00e3o s\u00f3 ajuda as empresas a entenderem as pr\u00f3ximas tend\u00eancias de consumo, mas tamb\u00e9m a reduzirem os riscos atrav\u00e9s da obten\u00e7\u00e3o de intelig\u00eancia comercial verificada. A an\u00e1lise dos conjuntos de dados hist\u00f3ricos ajuda as empresas na elabora\u00e7\u00e3o de or\u00e7amentos e na previs\u00e3o de tend\u00eancias, na tomada de decis\u00f5es de recrutamento e na otimiza\u00e7\u00e3o da utiliza\u00e7\u00e3o de recursos.<\/p>\n

Como a an\u00e1lise de dados \u00e9 importante para as empresas hoje pode ser entendida a partir de Declara\u00e7\u00e3o de Bob Herbold, COO da Microsoft<\/a> enquanto ele doou $2,6 milh\u00f5es para lan\u00e7ar um programa de ci\u00eancia de dados em sua alma mater, Case Western Reserve University em Cleveland. Ele mencionou que \"A capacidade de avaliar e aplicar dados sempre foi parte integrante do sucesso de uma organiza\u00e7\u00e3o\". Mas o potencial que existe hoje para melhorar as opera\u00e7\u00f5es e os resultados \u00e9 quase ilimitado. Aqueles que entendem como os dados funcionam e o que eles podem render, ter\u00e3o uma enorme vantagem na nova economia\".<\/p>\n

Furthermore, McKinsey estimates that the U.S. could save $300 billion on sa\u00fade<\/a> alone with more effective use of data. Similarly, there are limitless possibilities in every sector, and the savings could be enormous. However, in making the announcement, Case Western Reserve University also pointed out that the rapid increase of available data in the U.S. is leading to a shortage of up to 190,000 deep analytics workers and 1.5 million managers with data expertise.<\/p>\n

\"Especialista<\/a><\/p>\n

A escassez de talentos enfrentada neste setor pode, em \u00faltima an\u00e1lise, minar os benef\u00edcios que as empresas podem potencialmente aproveitar da an\u00e1lise de seus dados. O problema \u00e9 ainda agravado para muitas pequenas e m\u00e9dias empresas devido \u00e0 sua incapacidade de contratar especialistas em an\u00e1lise de dados<\/a>.<\/p>\n

No entanto, h\u00e1 um raio de esperan\u00e7a. A nova economia redefiniu os princ\u00edpios empresariais. A terceiriza\u00e7\u00e3o est\u00e1 fora, e on-demand est\u00e1 dentro. Acesso sob demanda ao melhores especialistas<\/a> nos neg\u00f3cios pode ajudar as empresas a aumentar ou diminuir rapidamente, proporcionando assim flexibilidade ao responder \u00e0s mudan\u00e7as nas demandas dos clientes. \u00c9 aqui que as plataformas que fornecem acesso a especialistas no assunto e a analistas de dados podem se tornar uma mudan\u00e7a no jogo.<\/p>\n

Gostaria de convidar os propriet\u00e1rios de pequenas e m\u00e9dias empresas a comentarem como a an\u00e1lise de dados os ajudou a tomar decis\u00f5es informadas e a desenvolver a intelig\u00eancia empresarial. Os especialistas em an\u00e1lise de dados tamb\u00e9m s\u00e3o bem-vindos para fornecer exemplos de cen\u00e1rios onde eles implantaram a an\u00e1lise de dados para ajudar a contrariar a intui\u00e7\u00e3o com decis\u00f5es vinculadas a dados.<\/p>","protected":false},"excerpt":{"rendered":"

Neste tempo e idade de sobrecarga de informa\u00e7\u00f5es, \u00e9 importante que as empresas permane\u00e7am a par da din\u00e2mica do mercado, compreendam o comportamento do consumidor e tomem as decis\u00f5es de acordo. Mais informa\u00e7\u00f5es sobre o comportamento do usu\u00e1rio est\u00e3o dispon\u00edveis do que nunca, e as empresas n\u00e3o tiveram uma oportunidade igualmente grande de tomar decis\u00f5es informadas com base em dados essenciais. Esta \u00e9 a raz\u00e3o pela qual o<\/p>\n

Leia mais<\/a><\/div>","protected":false},"author":4,"featured_media":1978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[119,83,18,181,120,72,178,84,81,174,177,86,36,87,118,78,85],"acf":[],"yoast_head":"\nData analysis: Benefits and challenges for SMEs and startups<\/title>\n<meta name=\"description\" content=\"Data analysis: Benefits and challenges for SMEs and startups\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/data-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data analysis: Benefits and challenges for small and medium businesses\" \/>\n<meta property=\"og:description\" content=\"Data analysis: Benefits and challenges for SMEs and startups\" 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