{"id":8782,"date":"2021-02-19T14:52:59","date_gmt":"2021-02-19T14:52:59","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=8782"},"modified":"2024-05-17T10:04:09","modified_gmt":"2024-05-17T10:04:09","slug":"life-science-writers-the-secret-to-effective-biotech-marketing","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/pt\/life-science-writers-the-secret-to-effective-biotech-marketing\/","title":{"rendered":"Escritores das Ci\u00eancias da Vida: O segredo para um Marketing Biotecnol\u00f3gico Eficaz"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Tabela de Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f61bc30974a\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f61bc30974a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/life-science-writers-the-secret-to-effective-biotech-marketing\/#Freelance_science_writers_can_develop_clear_authoritative_content\" title=\"Escritores de ci\u00eancia independentes podem desenvolver um conte\u00fado claro e autorit\u00e1rio\u00a0\">Escritores de ci\u00eancia independentes podem desenvolver um conte\u00fado claro e autorit\u00e1rio\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/life-science-writers-the-secret-to-effective-biotech-marketing\/#Expert_content_writers_can_improve_SEO\" title=\"Escritores de conte\u00fado especializado podem melhorar a SEO\u00a0\">Escritores de conte\u00fado especializado podem melhorar a SEO\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/life-science-writers-the-secret-to-effective-biotech-marketing\/#Life_science_writers_can_boost_presentations\" title=\"Os escritores de ci\u00eancias da vida podem impulsionar as apresenta\u00e7\u00f5es\">Os escritores de ci\u00eancias da vida podem impulsionar as apresenta\u00e7\u00f5es<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">O segredo para o marketing eficaz da biotecnologia e das ci\u00eancias da vida \u00e9 o de escritores freelance das ci\u00eancias da vida. As empresas de ci\u00eancias da vida precisam produzir conte\u00fado autorit\u00e1rio e confi\u00e1vel que as posicionar\u00e1 como l\u00edderes no setor. Dos white papers aos e-books, do conte\u00fado do site \u00e0 m\u00eddia social, os gerentes de marketing de biotecnologia precisam de campanhas robustas em todos os canais para poder atingir seu p\u00fablico-alvo e converter os potenciais clientes em clientes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gra\u00e7as \u00e0 revolu\u00e7\u00e3o freelance, os cientistas com doutorado agora fazem parte da gigantesca economia. Experientes <\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-science-content-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">escritores de ci\u00eancias da vida<\/span><\/a><span style=\"font-weight: 400;\"> are now available on demand. These include molecular biologists, biotechnologists, cancer <a href=\"https:\/\/www.kolabtree.com\/blog\/pt\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">pesquisa<\/a> specialists, microbiologists and virologists, among others. Over 45% of Kolabtree\u2019s freelance scientists offer science writing as an area of expertise. Which means that you can hire a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/content-writing-biotech-and-pharma\">redator de biotecnologia freelance<\/a> sob demanda. Com que atividades espec\u00edficas eles podem ajudar e como podem impulsionar seus neg\u00f3cios?\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Freelance_science_writers_can_develop_clear_authoritative_content\"><\/span><strong>Escritores de ci\u00eancia independentes podem desenvolver um conte\u00fado claro e autorit\u00e1rio\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A terceiriza\u00e7\u00e3o de suas exig\u00eancias de cria\u00e7\u00e3o de conte\u00fado para escritores de conte\u00fado cient\u00edfico \u00e9 uma \u00f3tima maneira de impulsionar campanhas de marketing criativas com conte\u00fado cientificamente preciso. Digamos, por exemplo, que voc\u00ea \u00e9 uma empresa que vende material de laborat\u00f3rio para organiza\u00e7\u00f5es biotecnol\u00f3gicas. Voc\u00ea precisa de uma equipe confi\u00e1vel de redatores de conte\u00fado que possa criar garantias de marketing falando aos tomadores de decis\u00e3o dessas organiza\u00e7\u00f5es. O que o torna diferente dos fornecedores existentes? Um cientista pode ajud\u00e1-lo a identificar e comunicar o valor que sua empresa oferece de uma maneira convincente. Experiente <\/span><a href=\"https:\/\/www.kolabtree.com\/services\/scientific-writing\"><span style=\"font-weight: 400;\">escritores cient\u00edficos freelance<\/span><\/a><span style=\"font-weight: 400;\"> pode destilar informa\u00e7\u00f5es e dados complexos em uma c\u00f3pia simples e f\u00e1cil de entender. Ao terceirizar sua cria\u00e7\u00e3o de conte\u00fado, voc\u00ea pode investir seus recursos para melhorar seu produto e pensar em novas id\u00e9ias, em vez de se debater com um cursor piscando em um arquivo doc. Os escritores de conte\u00fado freelance podem ajud\u00e1-lo a criar, s\u00f3 para citar alguns:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Folhetos e apresenta\u00e7\u00f5es de vendas\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cdm\u00e3s de chumbo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Livros brancos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comunicados de imprensa\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Artigos de Blog\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e1ginas de aterrissagem do site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estudos de casos e hist\u00f3rias de sucesso\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campanhas de gotejamento por e-mail\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infografias e ilustra\u00e7\u00f5es<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-copywriting\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">Copywriters m\u00e9dicos freelance<\/span><\/a><span style=\"font-weight: 400;\"> pode ajudar voc\u00ea a criar campos convincentes, melhorar as mensagens de sua marca e desenvolver uma c\u00f3pia persuasiva que levar\u00e1 os usu\u00e1rios a tomarem medidas. Enquanto os marqueteiros freq\u00fcentemente apresentam id\u00e9ias de curto prazo para \"parar o pergaminho\", o marketing das ci\u00eancias da vida envolve a constru\u00e7\u00e3o de confian\u00e7a com seu p\u00fablico ao longo do tempo. Isto s\u00f3 pode vir com o lan\u00e7amento consistente de conte\u00fado de alta qualidade.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Expert_content_writers_can_improve_SEO\"><\/span><strong>Expert content writers can improve <a href=\"https:\/\/seo.london\/\">SEO<\/a>\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.kolabtree.com\/blog\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">As diretrizes E-A-T do Google<\/span><\/a><span style=\"font-weight: 400;\"> recompensar conte\u00fados de fonte especializada, autorit\u00e1ria e confi\u00e1vel. N\u00e3o basta ter palavras-chave relevantes em sua p\u00e1gina: a qualidade de seu conte\u00fado \u00e9 igualmente, se n\u00e3o mais, importante. Para organiza\u00e7\u00f5es de sa\u00fade ou m\u00e9dicas, o Google deixa claro que o conte\u00fado que \u00e9 revisado ou verificado por especialistas qualificados \u00e9 classificado como superior. A forma\u00e7\u00e3o de uma equipe de redatores, editores, revisores e verificadores de fatos \u00e9 essencial para garantir que seu conte\u00fado esteja livre de qualquer informa\u00e7\u00e3o enganosa. Isto, por sua vez, ajuda a melhorar a sua classifica\u00e7\u00e3o de qualidade no Google. A contrata\u00e7\u00e3o de pessoal interno para fazer isso pode muitas vezes ser muito cara. A flexibilidade da revolu\u00e7\u00e3o do trabalho remoto permite que voc\u00ea acesse <\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/seo-medical-writer\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo.london\/seo-for-medical-practices\/\">SEO freelance<\/a> escritores m\u00e9dicos<\/span><\/a><span style=\"font-weight: 400;\"> de qualquer parte do mundo, como e quando necess\u00e1rio.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Life_science_writers_can_boost_presentations\"><\/span><strong>Os escritores de ci\u00eancias da vida podem impulsionar as apresenta\u00e7\u00f5es<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Al\u00e9m de pensar em campanhas e id\u00e9ias brilhantes, uma grande parte do trabalho de um comerciante envolve a tarefa meticulosa de criar gr\u00e1ficos, gr\u00e1ficos e apresenta\u00e7\u00f5es. Estes podem ter que ser preparados para investidores, clientes potenciais, para clientes existentes, para confer\u00eancias e eventos de networking, membros internos da organiza\u00e7\u00e3o, ou como parte de um pedido de subs\u00eddio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conseguir um especialista para criar apresenta\u00e7\u00f5es para voc\u00ea \u00e9 uma das maneiras mais poderosas que os marqueteiros podem economizar tempo e esfor\u00e7o preciosos. Especialmente em organiza\u00e7\u00f5es farmac\u00eauticas e biotecnol\u00f3gicas, onde voc\u00ea pode precisar apresentar evid\u00eancias cient\u00edficas na forma de estudos de casos e relat\u00f3rios de revis\u00e3o de literatura demorados. Comunicadores cient\u00edficos efetivos podem ajud\u00e1-lo a melhorar o fluxo de sua apresenta\u00e7\u00e3o, organizando-a de forma clara e l\u00f3gica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Muitos escritores de ci\u00eancias da vida t\u00eam alguma experi\u00eancia com a pr\u00f3pria pesquisa, o que significa que eles t\u00eam uma boa compreens\u00e3o da an\u00e1lise de dados. Os cientistas publicados, que passaram pelo rigoroso processo de escrita, edi\u00e7\u00e3o e polimento de um manuscrito, provavelmente ter\u00e3o capacidade de visualiza\u00e7\u00e3o de dados ou estat\u00edstica. Algu\u00e9m que pode rapidamente converter n\u00fameros em um formato visual claro, bonito e f\u00e1cil de ler \u00e9 uma vantagem para a equipe de marketing de uma empresa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea \u00e9 uma pequena empresa com recursos limitados, \u00e9 f\u00e1cil <\/span><a href=\"https:\/\/www.kolabtree.com\/blog\/how-to-hire-freelance-content-writers-in-biotech-pharma-organizations\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">contratar escritores de conte\u00fado biotecnol\u00f3gico<\/span><\/a><span style=\"font-weight: 400;\"> a um or\u00e7amento \u00e0 sua escolha.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em resumo, trabalhar com um <\/span><a href=\"https:\/\/www.kolabtree.com\/services\/scientific-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">escritor cient\u00edfico freelance<\/span><\/a><span style=\"font-weight: 400;\"> vale bem o investimento. Atrav\u00e9s de todas as etapas do funil de marketing, os redatores de conte\u00fado podem agregar valor, ajudando a estabelecer confian\u00e7a e familiaridade com seu p\u00fablico-alvo.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The secret to effective biotech &amp; life science marketing is freelance life science writers. Life science companies need to produce authoritative, reliable content that will position them as leaders in the industry. From white papers to e-books, from website content to social media, biotech marketing managers need robust campaigns across channels to be able to<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/pt\/life-science-writers-the-secret-to-effective-biotech-marketing\/\" title=\"Leia mais\">Leia mais<\/a><\/div>","protected":false},"author":12,"featured_media":8785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[442,317,147],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Life Science Writers: The Secret to Effective Biotech Marketing<\/title>\n<meta name=\"description\" content=\"Freelance life science content writers are key to an effective biotech marketing strategy. 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Read how they can boost your reach and visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/pt\/life-science-writers-the-secret-to-effective-biotech-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-19T14:52:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T10:04:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2021\/02\/life-science-writer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Life Science Writers: The Secret to Effective Biotech Marketing","description":"Freelance life science content writers are key to an effective biotech marketing strategy. 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