{"id":6100,"date":"2019-10-17T13:14:41","date_gmt":"2019-10-17T13:14:41","guid":{"rendered":"https:\/\/kolabtree.com\/blog\/?p=6100"},"modified":"2024-05-28T07:25:11","modified_gmt":"2024-05-28T07:25:11","slug":"top-3-small-business-technology-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/pt\/top-3-small-business-technology-trends-for-2020\/","title":{"rendered":"Top 3 Tend\u00eancias tecnol\u00f3gicas das pequenas empresas para 2020"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Tabela de Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f365b40fb0d\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f365b40fb0d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/top-3-small-business-technology-trends-for-2020\/#1_Outsourcing_eCommerce_Efforts\" title=\"1. Terceiriza\u00e7\u00e3o dos esfor\u00e7os de com\u00e9rcio eletr\u00f4nico\">1. Terceiriza\u00e7\u00e3o dos esfor\u00e7os de com\u00e9rcio eletr\u00f4nico<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/top-3-small-business-technology-trends-for-2020\/#2_Automating_Low-Value_Tasks\" title=\"2. Automatiza\u00e7\u00e3o de tarefas de baixo valor\">2. Automatiza\u00e7\u00e3o de tarefas de baixo valor<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/top-3-small-business-technology-trends-for-2020\/#3_SEO_for_Voice_Search\" title=\"3. SEO para busca por voz\">3. SEO para busca por voz<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/top-3-small-business-technology-trends-for-2020\/#Future_Tech_Trends\" title=\"Tend\u00eancias Tecnol\u00f3gicas Futuras\">Tend\u00eancias Tecnol\u00f3gicas Futuras<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Com capacidades remotas e automa\u00e7\u00e3o varrendo o globo, a maneira como o mundo faz neg\u00f3cios est\u00e1 mudando a um ritmo r\u00e1pido. <\/span><span style=\"font-weight: 400;\">Voc\u00ea n\u00e3o precisa ter uma corpora\u00e7\u00e3o multinacional para se beneficiar das \u00faltimas tend\u00eancias de TI. As pequenas empresas no mundo inteiro est\u00e3o percebendo o poder do com\u00e9rcio eletr\u00f4nico, AI, <a href=\"https:\/\/kolabtree.com\/blog\/seven-data-analysis-benefits-for-small-business\/\">ci\u00eancia dos dados<\/a> e SEO. Aqui est\u00e3o algumas das melhores dicas e pr\u00e1ticas que sua pequena empresa pode usar para levar seu jogo tecnol\u00f3gico para o pr\u00f3ximo n\u00edvel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Outsourcing_eCommerce_Efforts\"><\/span>1. Terceiriza\u00e7\u00e3o dos esfor\u00e7os de com\u00e9rcio eletr\u00f4nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As pequenas empresas de todas as ind\u00fastrias est\u00e3o buscando maneiras de oferecer op\u00e7\u00f5es de com\u00e9rcio eletr\u00f4nico a seus clientes. Os restaurantes est\u00e3o aceitando pedidos personalizados on-line, as mercearias est\u00e3o aceitando pedidos de pick-up e at\u00e9 as padarias est\u00e3o aceitando uma fatia da torta de eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, setting up and managing an <a href=\"https:\/\/seo.london\/ecommerce-seo-consultant\/\">eCommerce<\/a> site isn&#8217;t as easy as it looks. Sure, there&#8217;s been a lot of user-friendly packages released that create an environment anyone can use. For small businesses, however, taking the time to manage an eCommerce site is challenging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Terceiriza\u00e7\u00e3o <\/span><a href=\"https:\/\/www.brightvessel.com\/wordpress-woocommerce-website-management\/\"><span style=\"font-weight: 400;\">Gerenciamento do site de com\u00e9rcio eletr\u00f4nico<\/span><\/a> pode ajud\u00e1-lo a navegar facilmente neste processo, atrair mais clientes e escalar seu neg\u00f3cio. <span style=\"font-weight: 400;\">Entregar o reinado a um empreiteiro ou prestador de servi\u00e7os que j\u00e1 se sinta confort\u00e1vel com as entradas e sa\u00eddas da tecnologia de compras on-line melhora o retorno do investimento. Os propriet\u00e1rios de pequenas empresas tamb\u00e9m apreciar\u00e3o as implica\u00e7\u00f5es do custo de oportunidade de n\u00e3o ter outro ferro no fogo.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-6102\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-300x294.jpg\" alt=\"\" width=\"300\" height=\"294\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-300x294.jpg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-1024x1002.jpg 1024w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-768x752.jpg 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-1536x1503.jpg 1536w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-1080x1057.jpg 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-24x24.jpg 24w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-48x48.jpg 48w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2.jpg 1600w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-300x294@2x.jpg 600w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-48x48@2x.jpg 96w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Automating_Low-Value_Tasks\"><\/span>2. Automatiza\u00e7\u00e3o de tarefas de baixo valor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A IA e a automa\u00e7\u00e3o criaram oportunidades incr\u00edveis para que as pequenas empresas possam competir com organiza\u00e7\u00f5es maiores. Os propriet\u00e1rios de pequenas empresas que t\u00eam muito a fazer podem colher benef\u00edcios significativos da automa\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A automa\u00e7\u00e3o \u00e9 melhor para tarefas di\u00e1rias de baixo valor. \u00c9 importante entender que uma tarefa de baixo valor n\u00e3o significa que ela deve ser ignorada. Neste contexto, tarefas de baixo valor se referem a coisas que precisam ser feitas em um neg\u00f3cio, mas n\u00e3o geram renda. Por exemplo, um empres\u00e1rio que gasta muito tempo programando e processando a folha de pagamento deve completar estas tarefas. Entretanto, o tempo gasto trabalhando nelas poderia ser gasto fazendo crescer o neg\u00f3cio e gerando receita.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outra forma de automa\u00e7\u00e3o e de capitalizar a acessibilidade da IA \u00e9 <\/span><a href=\"https:\/\/due.com\/blog\/chatbots-business-benefits\/\"><span style=\"font-weight: 400;\">incorporando chatbots e autoresponders<\/span><\/a><span style=\"font-weight: 400;\">. O que antes era um luxo limitado apenas \u00e0s grandes empresas com recursos para apoiar a tecnologia est\u00e1 agora prontamente dispon\u00edvel para as massas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots e auto-responses d\u00e3o a seus clientes a gratifica\u00e7\u00e3o instant\u00e2nea que desejam em uma sociedade com um curto espa\u00e7o de aten\u00e7\u00e3o. Al\u00e9m disso, permite responder \u00e0s perguntas mais freq\u00fcentes (hor\u00e1rio comercial, por exemplo) sem repetir o trabalho para cada consulta. Sim, pode levar apenas dois minutos para parar e responder, mas esse tempo se soma e perturba sua concentra\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao automatizar as tarefas di\u00e1rias usando IA, coisas como programa\u00e7\u00e3o, contabilidade, programa\u00e7\u00e3o da m\u00eddia social, etc. s\u00e3o tratadas enquanto os principais interessados est\u00e3o fazendo o que fazem de melhor: administrar um neg\u00f3cio.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_SEO_for_Voice_Search\"><\/span>3. SEO para busca por voz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Muitos propriet\u00e1rios de pequenas empresas est\u00e3o vagamente cientes da SEO e do que ela pode fazer, sem entender a profundidade do assunto. Uma tend\u00eancia tecnol\u00f3gica significativa, tanto para pequenas empresas quanto para grandes organiza\u00e7\u00f5es, \u00e9 <\/span><a href=\"https:\/\/www.jeffbullas.com\/voice-searches\/\"><span style=\"font-weight: 400;\">otimiza\u00e7\u00e3o para busca por voz<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">medida que a tecnologia inteligente se torna mais comum na sociedade, as empresas t\u00eam de encontrar os clientes onde eles est\u00e3o. Mais consumidores est\u00e3o usando assistentes inteligentes, do Siri em seu iPhone ao Alexa em sua casa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O que isso significa para as empresas e SEO? Quando algu\u00e9m digita uma busca no Google, a estrutura da frase \u00e9 freq\u00fcentemente fraturada. Quando algu\u00e9m pede a um assistente inteligente para conduzir uma busca, normalmente a enquadra como uma pergunta. \"O melhor pub irland\u00eas de Seattle\" torna-se \"Qual \u00e9 o melhor pub irland\u00eas de Seattle\"?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta mudan\u00e7a nas palavras-chave de forma longa cria uma mudan\u00e7a posterior no conte\u00fado que o Google procura ao classificar um site. Ao incorporar conte\u00fado que otimiza seu website para pesquisa de voz, voc\u00ea pode obter uma vantagem sobre a concorr\u00eancia e trazer sua pequena empresa para o futuro.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Future_Tech_Trends\"><\/span>Tend\u00eancias Tecnol\u00f3gicas Futuras<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Embora a r\u00e1pida evolu\u00e7\u00e3o da tecnologia tenha criado uma mudan\u00e7a de paradigma tanto em TI quanto em opera\u00e7\u00f5es de pequenas empresas, estas tr\u00eas \u00e1reas s\u00e3o um ponto de partida inteligente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estabele\u00e7a metas para incorporar estas tend\u00eancias em suas opera\u00e7\u00f5es de pequenas empresas. Certifique-se de que voc\u00ea est\u00e1 fazendo cada tarefa bem antes de acrescentar outra mudan\u00e7a. Ao estruturar estas adapta\u00e7\u00f5es de forma sustent\u00e1vel, voc\u00ea obter\u00e1 uma vantagem sobre a concorr\u00eancia e levar\u00e1 seu neg\u00f3cio para o pr\u00f3ximo n\u00edvel com facilidade.<\/span><\/p>\n<p>Precisa de um especialista para lhe ajudar com sua pequena id\u00e9ia de neg\u00f3cio ou inova\u00e7\u00e3o de produto? Consulte mais de 10.000 <a href=\"https:\/\/kolabtree.com\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=SMBTechTrends\">especialistas cient\u00edficos freelance<\/a> em Kolabtree.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>With remote capabilities and automation sweeping the globe, the way the world does business is changing at a rapid pace. You don&#8217;t have to have a multinational corporation to benefit from the latest IT trends. Small businesses worldwide are realizing the power of ecommerce, AI, data science and SEO. Here are some of the best<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/pt\/top-3-small-business-technology-trends-for-2020\/\" title=\"Leia mais\">Leia mais<\/a><\/div>","protected":false},"author":72,"featured_media":6101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317,247,433],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 Small Business Technology Trends for 2020 - The Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"Ecommerce, Automation and SEO. 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